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B2B Memes

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New-Media Survival at SIPA 2012

B2B Memes

MAY 15, 2012

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career. If you happen to be attending the event, I hope you’ll drop in to my presentation.

Media 100
Media Social Media Personalization Content 100
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Content Marketing & Journalism: Theory vs. Practice

B2B Memes

DECEMBER 10, 2012

Back then, he surprised me with a pessimistic assessment of the state of content marketing as a home for journalists. Conley’s money quote from last year’s interview laid out a compelling-sounding reason that content marketing and journalism can’t mix: lack of courage. I want to agree with 2012 Conley.

Practices 100
Practices Content Marketing Content Paid Search Agency 100
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