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Outsized influence: the size of social media platforms has little to do with their referral traffic

Parse.ly

The user in me prefers a place to find like-minded individuals and relevant information. The point of tension arises around behavioral tracking: I want to trust that my personal information remains secure and in my control. Alexis Madrigal coined the term back in 2012. There’s no power users you can contact.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Subscribe to Newsletters. Sundeep Kapur | November 15, 2012. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Many times, we are so influenced by the merchandising or information calendar that we forget what the consumers preferences are. ClickZ.asia.

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Top Social Media Measurement and Tracking Tools

Online Marketing Institute

MediaNext 2012. 07/25/2012. The breakdown: “The Chartbeat interface is very intuitive and visual, so you can get a lot of information in one place. FOLIO: Alerts & Newsletters. Newsletter. Digital Magazines 2012. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. Webinars Events.

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Why Businesses are Leaving Facebook – And Whether You Should Too

BenchmarkONE

Facebook has taken a big hit in the past year, with privacy and security concerns running rampant, but that’s nothing compared to the problems it’s caused countless small companies that focused their marketing strategies on the social media giant. The answer to this might inform your next move more than any other.

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18 Subject Line Tips from Experts to Win Email Opens

Litmus

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Ultimately, we send marketing emails because we want our contacts to take action on something. All the information your reader needs may be in the subject line.”. That’s where the subject line comes in.

Open Rate 116
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11 Simple (But Critical) Tips for Creating Better Landing Pages

Hubspot

Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them. And most importantly, a form to capture visitors' information. 8) Only Ask for the Information You Really Need. At least one supporting image.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

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