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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions.

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Lead Generation: How golf sponsorship generates prospect inquiries for a software company

markempa

Capture the attention of millions of potential prospects? Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. Prospecting with top executives. It was a smart decision.

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V12 Launchpad Combines Prospect Database with Outbound Campaigns

Customer Experience Matrix

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. The company is adding integration with post card mailers.

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9 Calculators Every SaaS Company Need – No Code SaaS Calculators

Outgrow

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions.

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The Top-5 B2B Marketing Trends for 2012

Everything Technology Marketing

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

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PowerViews with Tim Riesterer: Targeting Prospects via Status Quo Clusters

ViewPoint

2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. What processes they’re using today.

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Lead Nurturing: Build trust, win more deals by helping prospects – not selling them

markempa

I fully realize this is a silly scenario, but it’s really not unlike what sales professionals do when they call prospects every few months to “touch base” and ask “whether they’re ready to buy yet.”. Here’s the lead-nurturing litmus test : Can prospects benefit from the information you provide regardless of whether they buy from you?