Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Customer Experience Matrix

JULY 31, 2012

With 2012 half finished, I can now make a reasonably solid estimate for this year. Vendors in the VEST are asked for estimates of their client counts by company size. The table below shows my calculations: The total comes to $362 million estimated 2012 revenue. I come at these figures in two ways.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. On websites, they are improving information architecture to make the content, information and products they offer easier to find.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Zoominfo

NOVEMBER 29, 2023

That’s why it’s important for companies to understand the needs of their younger buyers to avoid costly customer discontent. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! So, businesses and companies still do not have budgets for content development. Russell Sparkman.

Budget Programs 100

Budget Programs Content Marketing Work Management Marketing Automation Services 100

Webbiquity

JANUARY 11, 2013

Though membership continues to grow for companies like Facebook, 2012 hasn’t been kind to the social giants when it comes to what they’re doing with all of our personal data and facts about ID theft online. This is where social networking is going in 2013. The saying goes: “The cover-up is always worse than the crime.”

Privacy Policies 100

Privacy Policies Social Networks Privacy Opt-out 100

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Let’s dive right in!

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Conductor

APRIL 24, 2020

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results. In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google,” the company announced.

Google 52

Google Product Display Opt-in 52

Marketing Insider Group

APRIL 29, 2020

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. While writing Mean People Suck , I took a good hard look at company culture and how it impacts decision-making at the management level. published in The Guardian in 2012.

Work Management 269

Work Management Marketing Management Budget Programs Custom Publishing 269

Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. Then, the world receives them — and hopefully, they elevate public awareness of a brand or product in just a few powerful words.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Vidyard

SEPTEMBER 18, 2014

As it stands, over half of marketing executives agree they would spend budget in the next year on the popular medium, and brand-sponsored video content has surged 44% in views between 2012-2013. Are you looking to introduce a new product or announce a rebrand? This gives a production company a starting point to build from.

Paid Search Agency 57

Paid Search Agency Video Marketing Product Advertising Agencies 57

Marketing Insider Group

AUGUST 24, 2015

Working as strategists at a content marketing company, it’s crucial for our team to stay up to date on the latest trends in the industry and advise our clients on how to stay ahead of the curve. Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. Let’s take a look at an example.

Product 100

Product Lead Ranking Ad Exchange Opt-out 100

Contently

NOVEMBER 10, 2016

Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. Founder and CEO John Foley describes Peloton as a software, hardware, and content company. The company blog, Cadence , gets new content two to four times per week.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JANUARY 28, 2013

Tweet During the economic downturn of 2008, while most companies were scaling back and avoiding risk, Skyline Exhibits , a global trade show exhibit company, decided to go the opposite direction and invest in innovation. Increased sales from new products from 6% to 24%. Total sales in 2012 grew 6% compared to the 2.1%

Trade Show 120

Trade Show Product Work Management Marketing Management 120

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Now, imagine that you are looking back on 2012, instead of forward to it. Image via Wikipedia. I happen to have one right here. Get your team in order. Assess risks.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Management 52

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Integrated B2B

NOVEMBER 22, 2012

With content marketing exploding onto the scene of mainstream B2B marketing in 2012 marketers everywhere scramble to re-adjust marketing plans to reap the benefits more comprehensive content strategy and content production. Once again Scandinavian companies might have a thing or two to teach the world about content marketing.

Paid Search Agency 40

Paid Search Agency Product Companies Peer-to-peer 40

SmartBrief - Marketing

FEBRUARY 27, 2024

Live expert demonstrations combined with digital enhancements like animations, videos and in-depth how-to guides can transform a simple product showcase into an immersive learning experience. This approach is invaluable for in-depth reviews of new or upcoming products to blend technical insight with practical knowledge.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

markempa

FEBRUARY 4, 2013

Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. Karen Adame, Chief Product Officer, KeyedIn, set up the sponsorship knowing it would draw attention. Brand exposure.

Lead Generation 120

Lead Generation Lead Ranking Lead Scoring Software 120

SmartBug Media

SEPTEMBER 10, 2019

In 2012, DNA testing and the implications of one’s genetics got the public’s attention with the launch of AncestryDNA and an aggressive marketing campaign by 23andMe. have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today?

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business?

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Crimson Marketing

JULY 21, 2015

So how do you take the most important marketing objectives of the company, prioritize them, organize a team and make sure that goals are met? He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Customer Experience Matrix

AUGUST 23, 2012

Today let's take a look at the same diagram for large businesses, which we define as companies with $500 million revenue or more. These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. This is 5% of industry installations and 25% of industry revenue.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Martech

JANUARY 20, 2022

AIContentGen Senior Analyst John Cass told us, “The industry has grown rapidly, with over 53 companies, as our market map shows, and while the number of companies doesn’t indicate clients it does highlight the market development. This is likely driven, in part, by what Cass identifies as the content production gap.

Lock-In 133

Lock-In Content Copywriting Vendors 133

Biznology

DECEMBER 28, 2016

88% of companies report they are undergoing digital transformation (source: Altimeter Group ). 25% of companies have a clear understanding of new and underperforming digital touchpoints (source: Altimeter Group ). 88% of companies report they are undergoing digital transformation (source: Altimeter Group ).

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Webbiquity

AUGUST 7, 2020

And to make those efforts successful, it’s crucial to maximize the company’s online visibility through search engine optimization (SEO). You can minimize lost sales and business opportunities by making your services and products easy to find and buy online. More people are staying indoors and choosing to shop online.

SEO 287

SEO Lead Ranking Lead Scoring Paid Search Agency 287

BenchmarkONE

OCTOBER 22, 2018

You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. In bigger corporate settings (and even some frustrating small ones, when they’re run by micro-managers), it can be difficult – if not frustratingly impossible – to get company buy-in from management for major systems overhauls.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Hubspot

FEBRUARY 17, 2021

In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". Which poses a unique challenge: How can companies meet all its employees needs, when those needs seem split so evenly down the middle?

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Started at Sprout: November 2012. For new Sprout employees, what does product training look like?

Education 74

Education Product Training Work Management 74

Webbiquity

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 224

Trends Paid Search Agency Advertising Agencies Social Media 224

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. Then, the world receives them — and hopefully they elevate public awareness of a brand or product in just a few powerful words.

Paid Search Agency 86

Paid Search Agency Companies Mobile Advertising Work Management 86

Hubspot

OCTOBER 23, 2019

Like a lot of you reading this, we had dreams of being a big, successful tech company, but in order to do it, we needed to create a new category of business. And my company, Gainsight (like a lot of would-be category creators) was eager to receive those benefits right away. Five Strategies to Create a Product Category.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59

Customer Experience Matrix

JUNE 10, 2017

Less pleasantly, Cheetah’s systems have also been largely unchanged for years, something that company leaders could admit openly since they are now free to make new investments. Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0