Stevens & Tate

JANUARY 27, 2023

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Inbound marketing will continue to accelerate and will be a competitive advantage for companies providing high quality content.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

ViewPoint

JANUARY 15, 2013

Given that I run one of the many lead generation companies it will not surprise you to learn that I believe a 3rd party focused on response management, lead generation and qualification and lead nurturing is capable of doing a much better job of those services than you are likely to find inside most companies.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

Tomorrow People

DECEMBER 9, 2011

Plenty of companies do marketing. Here’s why your marketing needs inbound marketing in 2012: Broader reach. Is your marketing plan built around creating a consistent marketing message - that will consistently bring in new leads? So, why your marketing needs inbound marketing in 2012?

Inbound Marketing 120

Inbound Marketing Planning Multi-Channel Marketing & Strategy 120

markempa

AUGUST 5, 2013

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. Related Resources: Lead Gen Summit 2013: Sept. Event Recap: MarketingSherpa B2B Summit 2012. 30 – Oct. 3, San Francisco.

Marketing Budget 120

Marketing Budget Lead Gen Paid Search Agency Marketing Management 120

markempa

FEBRUARY 4, 2013

Meet with executives at a Fortune 500 company? KeyedIn Solutions , a software technology and consulting company, has achieved it all with the sponsorship of up-and-coming golfing professional, Scott Piercy. After winning the 2012 RBC Canadian Open, Piercy was eligible to participate in the Bridgestone Invitational.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Software 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead. Revenue-per-lead.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research.

Stats 286

Stats Advertising Agencies Paid Search Agency Work Management 286

Outgrow

AUGUST 12, 2021

9 Calculators Every SaaS Company Need – No Code SaaS Calculators. Reports suggest that the growth in revenue in SaaS companies is directly correlated to the measure of marketing efficiency. We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions.

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

PureB2B

MAY 30, 2022

Leadiro Earns Lead Intelligence “High Performer” Recognition in Fall 2018 G2 Crowd Awards. G2 Crowd users recently recognized Leadiro as one of the top lead intelligence platforms for fall 2018. Leadiro is a lead generation platform and account-based marketing tool geared toward B2B marketers, sales professionals, and recruiters.

Peer-to-peer 62

Peer-to-peer Leads Lead Marketing Qualified Leads 62

Zoominfo

OCTOBER 2, 2019

All ZoomInfo products and services are fueled by a comprehensive database of companies and business professionals. Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. Let’s dive right in! Revenue: $77.1

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Companies 100

Influitive

JULY 8, 2021

In 2020, many companies found themselves taking their in-person conferences and events virtual. Netchex, a leading HR payroll software provider, had hosted their Netconnect user conference in-person in New Orleans since 2012 and, after a hiatus in 2019, needed to take their event online.

Conference 130

Conference Software Personalization Leads 130

SmartBug Media

JULY 17, 2020

Generating leads is one of the hardest but most important tasks in business—it attracts interest, builds relationships, and helps you increase your revenue. Using authoritative content can help you generate leads, and there are some great content strategies that you can use to boost your chances of getting the leads you want.

Generation 99

Generation Lead Scoring Lead Ranking Leads 99

LeanData

MARCH 14, 2023

A common refrain is being heard from revenue teams across the B2B space — Where have all the inbound leads gone? Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. workforce is made up of millennials, those born between 1981 and 1996, and Gen Z, those born between 1997 and 2012.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

Adobe Experience Cloud Blog

DECEMBER 1, 2011

After all, most leads these days tend to be generated online. Even so, various companies treat their SEO efforts very differently when it comes to how much they spend on it. Companies with an informal SEO process: About 42% of these businesses will raise SEO budgets in 2012, with 14% planning to spend 20% more on it.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. LinkedIn has over 850 million members globally, with 59 million companies having a LinkedIn Page. Why Sponsored Updates? Multiple targeting options (e.g.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

Marketing Insider Group

APRIL 29, 2020

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. While writing Mean People Suck , I took a good hard look at company culture and how it impacts decision-making at the management level. published in The Guardian in 2012.

Work Management 266

Work Management Marketing Management Budget Programs Custom Publishing 266

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What’s the key to generating more inbound marketing leads? While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

FEBRUARY 11, 2013

in 2012, it had to start fresh – the company had no reputation to fall back on. The company’s existing sales process was proving to be a dinosaur predicated heavily on “intentions, moods and temperament.” In 90 days through teleprospecting, TERRA Staffing had 242 qualified leads, 27 appointments, and closed three deals.

Sales Qualified Leads 120

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Paid Search Agency 120

markempa

NOVEMBER 3, 2014

Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

ViewPoint

JULY 10, 2012

We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around.

BtoB 120

BtoB PointClear Lead Generation Terms and Conditions 120

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Our experience is that companies are killing the golden goose by focusing too much time and money on inbound marketing campaigns (and technology) and not enough time and money on outbound marketing and nurture campaigns.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?” Here is what the data says….

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

markempa

MAY 13, 2012

Tweet B2B marketers, stop focusing on generating leads. By sending them only qualified leads. Most leads aren’t qualified. Leads are only qualified when they fit your universal lead definition (ULD). Before you do any more lead generation, make developing one your highest priority. How do you do that?

Lead Qualification 120

Lead Qualification Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

JUNE 15, 2012

Jim is the founder of the Sales Lead Management Association. SLMA is the sponsor of the yearly Sales Lead Management week and initiatives to identify both the Top 50 Most Influential People in Sales Lead Management and 20 Women to Watch in Sales Lead Management. Jim is seeing a lot of companies lifting off as a result.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. Read the full script below and notice how it all leads to the tagline — and contextualizes it. Why was it created? Make a promise.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

SmartBug Media

SEPTEMBER 10, 2019

In 2012, DNA testing and the implications of one’s genetics got the public’s attention with the launch of AncestryDNA and an aggressive marketing campaign by 23andMe. have heard of at least one type of genetic testing company, if not tried one as a consumer. What does all of this mean for genomics companies today?

Inbound Marketing 55

Inbound Marketing Paid Search Agency Paid Social Agency Companies 55

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. 61 percent send leads directly to sales. • What does this mean?

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Top Rank Marketing

DECEMBER 6, 2023

While no such list can ever be completely thorough, we hope that these leading experts on the power of influencer will help to elevate your own B2B marketing efforts.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

ViewPoint

AUGUST 30, 2012

Brian Carroll is Executive Director of Revenue Optimization for MECLABS and spoke midday here in Orlando on Day Two of the MarketingSherpa 2012 B2B Summit. Some key takeaways all organizations should think about are: 64% of leads generated go directly to field sales without filtering or prequalification. In one case $4.9

Marketing Qualified Leads 120

Marketing Qualified Leads Leads Lead B2B 120

Adobe Experience Cloud Blog

OCTOBER 5, 2012

by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?

Lead Generation 48

Lead Generation Effectiveness Lead Scoring Lead Ranking 48

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

ViewPoint

JULY 31, 2012

Generating sales leads that are actually followed up by sales is a basic business process that is broken in most companies. And that is whether the company is big or small. But, in summary, here are the three things companies must do to improve return on marketing and sales investments: Agree on your market, media and message.

Sales Qualified Leads 120

Sales Qualified Leads Sales Leads Lead Ranking Marketing Qualified Leads 120

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? SaaS will continue to increase in popularity over the coming years as more companies choose to streamline their operations. Is Netflix a SaaS company? What qualifies as SaaS?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? Types of SaaS companies: B2B & B2C. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company? Is Netflix a SaaS company? The SaaS business model. FAQ about SaaS.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

markempa

AUGUST 19, 2012

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. How many people converted.

Social Media 120

Social Media Social Marketing B2B Marketing SME 120