Remove help
article thumbnail

9 Places to Source Authoritative Stats for Your Content Marketing

Marketing Insider Group

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 291
article thumbnail

#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. Top Tools from Pubcon 2012. Here are a few worth checking out: Open Graph Helper – Aaron Friedman and Mike King developed this tool to help you see what your Open Graph tags will actually look like out in the wild.

Tools 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Experiential Marketing Companies Can Gain By Blending Experiential Marketing With Digital Works

Stevens & Tate

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3.

article thumbnail

6 Sales & Marketing Strategy Recommendations for 2012

ViewPoint

Bob is the founder of Inflexion-Point Strategy Partners, a UK firm that engages with B2B companies to improve their sales and marketing strategy and drive revenue. I encourage you to visit and explore the entire post in which Hugh suggests that leaders should adopt these six sales and marketing strategies in 2012: 1.

article thumbnail

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. The only information he could find was about the company’s products. The task ultimately fell to me. The Content Formula.

article thumbnail

Content Marketing: How a technology company used its employees to generate quality content [Video]

markempa

Tweet Content marketing is one of the most effective and widely used lead generation tactics, according to the MarketingSherpa 2012 Lead Generation Benchmark Report. This clip features the first of four lessons that Jansen learned in his quest to transform his company’s marketing strategy into a content-rich experience for customers.

article thumbnail

You Can Avert Disaster! It’s Your Customers Who Will Show You the Way

Marketing Insider Group

Companies in all industries were struggling with the incredible rate of change brought on by the digital revolution even before the more recent crisis. We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up. And, we’re not done yet.