Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Regardless of whether you have a B2B or B2C company, these tools can help boost traffic to your site and grow revenue.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Content Standard

MARCH 12, 2024

Frankly, our customers are drowning in a sea of information, hunting down sources to confirm information, and sifting through garbage to find advice they can trust. Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. Why does this matter? They deserve better.

Media 95

Media Brand Identity Branding Storytelling 95

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Hubspot

AUGUST 14, 2018

Even though blockchain is arguably one of the most revolutionary emerging technologies right now, do you think you could name a blockchain company off the top of your head? With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today. But let’s say blockchain explodes in popularity soon.

Digital Asset Management 73

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 73

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

ClearVoice

JULY 27, 2023

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally, serve to trigger consumer awareness and persuasion. It also tells your potential customers why they should choose you. So never miss a chance to connect with customers. ClearVoice.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

ViewPoint

JULY 19, 2012

Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales this year that’s surprising, Brian talks about the way many companies haven’t fully embraced optimizing their effective selling time by looking at marketing, lead generation and aligning sales and marketing.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. But discoverability is the first rung on the ladder when joining.

CMS Development 64

CMS Development Industry CMS Automation Enterprise Management 64

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. But discoverability is the first rung on the ladder when joining.

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

ClearVoice

APRIL 17, 2019

Slogans and taglines are fundamental identity content for brands — the essential, memorable words that differentiate a brand or company, and ideally serve to trigger consumer awareness and persuasion. It tells your potential customers why to choose you. What’s the highest purpose your brand or company aims to achieve?

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Customer Experience Matrix

OCTOBER 14, 2016

As I mentioned a couple of posts back , I’ve been surveying the borders of Customer Data Platform-land recently, trying to figure out which vendors fit within the category and which do not. But the company also calls itself a “marketing integration engine” that works with “all of your data”, which certainly goes beyond just advertising.

Work Management 120

Work Management Marketing Management Analytics Paid Search Agency 120

Bannerflow

FEBRUARY 17, 2021

In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe. These companies harness powerful technologies such as cloud and big data, artificial intelligence (AI) and blockchain. Other challenges in the financial sector.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Contently

APRIL 28, 2016

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications.

Class 60

Class Paid Search Agency Companies Allocation 60

B2B Marketing Directions

MAY 5, 2019

(The following is a post I published more than six years ago. Given the recent focus on marketing's responsibility for managing customer experiences and driving growth, the topic is as relevant and timely today as it was in the fall of 2012.) The term became popular in the 1960's after Neil H.

Planning 74

Planning Work Management Marketing Management Paid Search Agency 74

Contently

MAY 11, 2016

“I had this philosophy that we needed to become a brand publisher,” Johnson said about his time at State Farm. So when that happens, they’re going to research two or three companies. Hanley needed something bigger to get the company site going. And it took a long time for that message to start resonating internally.”

Paid Search Agency 60

Paid Search Agency Companies Advertising Agencies Content Marketing 60

Marketing Insider Group

AUGUST 30, 2019

And it resulted in one of the highest ROI-producing programs my last company ever saw. In May 2011, SAP’s CEO Bill McDermott walked on stage at the company’s annual customer conference. That day, he made our customers the heroes of the stories he told , as my friend Ann Handley loves to say. Build the business case.

Top of Funnel 113

Top of Funnel ROI Budget Programs Content Marketing 113

Contently

DECEMBER 22, 2017

As brands and publishers push for better engagement and tangible ROI, unlocking this data has never been more important. In 2012, Atlantic deputy editor Alexis Madrigal came up with the term “ dark social ” to describe the “vast trove of social traffic is essentially invisible to most analytics programs.”

Studies 152

Studies SMS Terms and Conditions Mobile Marketing 152

Brightedge

AUGUST 7, 2020

Publishing content regularly and coordinating your outreach via your network, customers, and social media is key to gaining traction with your audience. Get backlinks from companies and individuals you already have good, business relationships with. Below are some additional ways you can get backlinks.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Zoominfo

AUGUST 9, 2018

Let’s look at the numbers: 77% of CMOs at top-performing companies indicate their most compelling reason for implementing marketing automation is to grow revenue ( source ). On average, 49% of companies are currently using marketing automation, with more than half of B2B companies (55%) adopting the technology ( source ).

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Customer Experience Matrix

JUNE 3, 2017

SessionM launched in 2012 as a platform that increased user engagement by adding gamification and loyalty rewards to mobile apps. This puts it in competition with dozens of other customer engagement and personalization systems. It can also ingest data from other sources such as a Customer Data Platform or CRM system.

Loyalty 120

Loyalty Enterprise Management Ideal Customer Profiles Work Management 120

Hubspot

MAY 18, 2016

Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. So why should media companies take note of this new opportunity?

Advertising Mediums 40

Advertising Mediums Paid Search Agency Companies Media 40

Webbiquity

DECEMBER 12, 2012

Susan Gunelius outlines five social networking features unique to Google+, including circles (which enable you to “separate your customers from your colleagues and online influencers from your business partners”) and hangouts (which can be “used for things like small-group webinars, question and answer sessions, and more”).

Google 100

Google Tips Digital Asset Management Best Practices 100

Online Marketing Institute

DECEMBER 6, 2011

2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. By Joe Pulizzi | Published: December 5, 2011. Last year, the Content Marketing Institute (CMI) and MarketingProfs published a popular study on B2B content marketing and repeated the research survey this year to see how the field is changing.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Industrial Marketing Today

MAY 15, 2012

However, I’ve had conversations with manufacturers and industrial companies where I am asked if email marketing is still relevant and effective since all the talk these days is about social media. 70% of these companies use email marketing to in-house lists as compared to 57% using social media.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

Envy

NOVEMBER 29, 2017

This cultural trait is creating some of the most exciting tech companies that are on our ‘must watch’ list for 2018: 1. With the total contract value of $200 million, 3,000 global customers and an impressive 140% growth in the last year, Darktrace are the ones to watch out for on the cybersecurity block. European Digital City.

Startups 97

Startups Marketing AI Enterprise Management Work Management 97

Adobe Experience Cloud Blog

AUGUST 16, 2012

Given the relatively low usage of social in today’s actual B2B buying, but the rapid growth ahead as millennials become more involved in key purchases, there is a significant opportunity for companies to unlock the real value of social media in their B2B marketing. But this will likely require thinking different about social.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Hubspot

DECEMBER 14, 2012

in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2 2012, only slightly below mass emails’ rate of 95.9%.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

NetLine

MARCH 21, 2023

Demand Gen Report, the host of the event, has held the KCAs since 2012. As he defines it, “Youtility is massively useful information, provided for free, that creates long-term trust and kinship between your company and your customers.” Each year, we publish with the intention of making it better than the previous iteration.

Research 52

Research Peer-to-peer B2B Content 52

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Contently

APRIL 19, 2017

In 2012, in the midst of an IPO, Facebook made a concerted effort to transition from desktop to mobile. And 80 percent of the company’s revenue already comes from mobile ads. The company bumped its ARPU from $0.67 Sprinklr, perhaps the biggest player, recently rebranded itself as a “customer experience cloud.”

Social Media 167

Social Media Trends Emarketing Media 167

LeanData

MARCH 14, 2023

Inbound is usually the first of go-to-market (GTM) motions for a company, and it starts with a website. If an organization creates the right type of valued content and custom, personalized experiences, site visitors — and, in time, prospective customers — flock to them. It’s becoming a topic of great importance.

Lead Ranking 52

Lead Ranking Marketing Management Peer-to-peer Marketing Analytics Tools 52

ViewPoint

MAY 30, 2012

Andrew is currently Editorial Director at G3 Communications, as well as Editor and Publisher of DemandGen Report. He has served as an Editor and Publisher of This Week In Consumer Electronics, Sporting Goods Business, Consumer Goods Technology, Retail Info Systems, Hospitality Technology and Mobile Enterprise.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Once this core research is published, you can repurpose the insights in blogs, articles, social media posts, and more.

Research 118

Research Co-Registration Brand Identity Branding 118

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. As detailed in Forrester’s 2012 post on B2B buyer behavior , B2B buyers are anywhere between two-thirds to 90% of the way through their journey BEFORE they reach out to the vendor.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

Biznology

APRIL 18, 2017

A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Working for Comcast, he was recognized by BusinessWeek as “the most famous customer service manager in the U.S.,

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145