Survey Highlights Email Marketing Effectiveness and ROI
The Effective Marketer
MAY 24, 2012
A recent research survey, Email Marketing Industry Census 2012 , conducted by eConsultancy and sponsored by Adestra sheds some light into how email marketing is being used and trends facing email marketing as an industry. 70% of company respondents rating email as “excellent” or “good” in terms of ROI”. 26% use content personalization.
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