KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

DECEMBER 26, 2012

Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community, the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Thanks to everyone who supported me in 2012. The Social Business Imperative.

B2B Marketing 100

B2B Marketing B2B Paid Search Agency Marketing Proposals 100

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

KoMarketing Associates

JULY 20, 2012

If you aren’t familiar, WordCamps are described as “informal, community-organized events that are put together by WordPress users like you. ” My session, SEO & WP: Killing in 2012 covered what’s happening right now in the SEO world and the various plugins you can use to optimize your WordPress site.

SEO 120

SEO Social Media Analytics Optimization 120

Top Rank Marketing

DECEMBER 6, 2023

You’ll find much more about the future of B2B influencer marketing and its power to build relationships and create influencer communities in our all-new 2023 B2B Influencer Marketing Report.

B2B Marketing 122

B2B Marketing Enterprise Management B2B Work Management 122

Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. Connect with her on Twitter.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Marketing Insider Group

SEPTEMBER 27, 2012

And thanks to all my new friends from # WPPStream 2012 for your inspiration… Stream12 is about to start! e6e6e6 ;'> September 20, 2012 9:33 am via Twitter for Android Reply Retweet Favorite. e6e6e6 ;'> September 20, 2012 12:19 pm via Twitter for Android Reply Retweet Favorite. Follow what’s happening on #wppstream.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Conference Twitter 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. The benefits of segmentation are substantial.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Biznology

NOVEMBER 26, 2013

Hiring someone to both speak and respond as you on social media is not cheating. There’s still a core group of social media consultants who consider outsourcing your most personal social media properties as being somehow inauthentic. Why then, is it so controversial in Social Media. Sort of like cheating.

Communities 80

Communities Work Management Marketing Management Social Media 80

Convince & Convert

MARCH 15, 2013

Jake Jacobson , Social Media Manager at Garmin , joins the Social Pros Podcast this week to reveal Garmin’s Youtility-esque goals when it comes to social media and customer service, plus how Garmin has been able to educate its wide and dedicated fan base through specialized content. Social Media Stat of the Week.

Communities 138

Communities Mobile Advertising Emarketing Stats 138

ClearVoice

MARCH 7, 2020

In the industry of social media marketing, jargon is used loosely and things can change quickly. Social media is the thing that every brand acknowledges they need, yet many companies struggle to crack the code of success or lead conversions on the platforms. General social media marketing terms. The platform has 2.4

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Content Standard

SEPTEMBER 24, 2018

In addition to offering more immersive experiences , brands are also seeking ways to create better social engagement through gaming, encouraging competition and collaboration to foster positive experiences and strengthen brand loyalties. The Game of Social Advocacy. Social gamification can take several forms. billion by 2020.

Enterprise Management 81

Enterprise Management Communities Work Management Marketing Management 81

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. Use data analytics to discover more about who they are, what problems they face, when and where they spend their time online, and keep listening on social media to learn what questions they have. Finally, Listen and Measure.

Content Marketing 258

Content Marketing Branding Brand Identity Marketing Agencies 2 258

Convince & Convert

MAY 1, 2014

An interesting theme arose with the Social Pros in April: everyone ended up talking about how important individualization is in social media. Some of them were talking about creating a wonderful individualized experience for customers, while others emphasized tailoring a social experience based on the individual strengths of the brand.

Social Media 145

Social Media Storytelling Communities Paid Search Agency 145

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Ambal's Amusings

SEPTEMBER 1, 2009

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. This is the topic that thought-provoking professionals will tackle at New Media 2012 event.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

SmartBrief - Marketing

FEBRUARY 27, 2024

By crafting unique, limited-access content and promoting it through social media and email, marketers can draw viewers into a world of educational and entertaining experiences. These tools transform passive viewers into active participants, creating a dynamic, community-driven experience.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Bannerflow

APRIL 25, 2022

The best social media campaigns are those that stay with you long after you’ve scrolled beyond the advert. A strong campaign leaps off the screen and supercharges your social channel performance by connecting with an audience at exactly the right moment. What is a social media campaign? What social media campaigns are featured?

Social Media 52

Social Media Advertisements Advertising Campaigns 52

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms. How do I get started?

Social Media 105

Social Media Social Marketing Media Planning 105

Martech

JANUARY 20, 2022

Although the vendors have large social and community followings, AIContentGen cannot yet estimate the number of locked-in customers. Indeed, as the landscape from AIContentGen shows, Persado began using mathematical models to generate email subject lines in 2012.

Lock-In 124

Lock-In Content Copywriting Vendors 124

Martech

SEPTEMBER 23, 2022

This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Since 2012, Samsung’s recycling program has collected and recycled 1.2 Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. Image: Samsung.

Merchandising 115

Merchandising Paper Design Communities 115

Salesforce Marketing Cloud

NOVEMBER 8, 2021

Meet Deepa Patel , a standout Trailblazer and Salesforce MVP Hall of Fame member since 2012. She’s deeply committed to helping Trailblazers succeed and has answered hundreds of questions on the Trailblazer Community , helping Trailblazers realize their dreams of getting certified. Join the conversation in the Trailblazer Community.

Peer-to-peer 98

Peer-to-peer Class Communities Conference 98

Convince & Convert

JUNE 4, 2013

Last year, I shared the importance of taking conversations offline to grow your business and suggested some great events to help make that happen in 2012. 2012 keynote speaker and CEO of Arment Dietrich Gini Dietrich announced during her presentation last year that Ohio Growth Summit was the best conference she had ever attended.

Social Media 127

Social Media Social Marketing Media Co-Registration 127

Sprout Social

OCTOBER 8, 2018

Let’s take a look at how five fitness brands are winning at social media. This powerhouse fitness clothing brand brings a multi-pronged approach to their social media and digital marketing efforts. Their Instagram account is by far the most popular of their social media accounts. View this post on Instagram. Crunch Gym.

Social Media 93

Social Media Branding Brand Identity Media 93

Convince & Convert

APRIL 11, 2014

bringjerryhome Tweet This Trial by Fire Bob Pfeifer used social media to bring his son home. Bob’s son, Jerry, went to Central Europe with his mother and half-brother in 2012. When he didn’t return from the trip, Bob used social media to make contacts across the world so he could find his son. Holy Social!

Skype 141

Skype Viral Marketing Social Media Facebook 141

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. This includes social media, email, SMS, and push, amongst others. They have a commitment to their community and corporate social responsibility.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Should I outsource content creation? What forms of content work better than others?

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. So, after doing our research, we’ve decided to share with you our top six B2B social media strategies to benefit your business. This one of our top B2B business social media strategies. Find your competitors online and start monitoring their social media channels.

Social Media 74

Social Media Practices Media Allocation 74

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

Convince & Convert

JANUARY 30, 2014

From the content created, to the positioning and community involvement, the effort is both interesting and noteworthy for both companies and news outlets. Announced on January 16, Instafax is the new media extension of the BBC News’s former teletext service Ceefax, which was phased out in 2012. Read the whole entry. »

Video Marketing 138

Video Marketing Communities Marketing Management Mobile Marketing 138

Hubspot

JULY 11, 2018

I’ve noticed a significant uptick in interest in companies that have a basic alignment in social responsibility, meaning the mission is not just to grow and make money, but to do good in the universe. Enter, social entrepreneurship. What Is Social Entrepreneurship? Social entrepreneurs aren’t only concerned with profits.

Ethics 98

Ethics Merchandising Startups Cross-Selling 98

Marketing Insider Group

JUNE 29, 2020

Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. Mohammad Ali, CEO of International Data Group said “You’ve got 3,000 to 4,000 people at home and they need a community. Absolutely. This time is hard for everyone.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

A success story like this takes a tremendous amount of marketing, some true customer obsession, the desire to build a fantastic customer and fan community, and some social media smarts. Target knows that their community is on social media, so they’ve learned how to use Twitter to their advantage.

Communities 48

Communities Peer-to-peer Blogger Social Media 48

ViewPoint

MARCH 13, 2014

Nick Stein, SVP of Marketing at Vision Critical Vision Critical is the world''s leading provider of insight communities, currently supporting over 650 brands worldwide. Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? If so, you should probably be doing a lot of social selling.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Biznology

MAY 2, 2013

He defined this 3 rd platform as the intersection of mobile, social, big data and cloud. There are many ways in which social technologies can create value. He predicted that these technologies will change how business gets done and enable the customization of intelligent industry solutions.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80