The Effective Marketer

MARCH 22, 2012

The State of Demand Generation 2012. Enable (help reps increase productivity, both for sales and marketing-sourced demand). There are two steps for that: Classify by content type (white papers, brochures, testimonials, videos, case studies, etc.). Here are some of my notes. Why is demand generation so important? Content Audit.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

Single Grain

OCTOBER 23, 2023

Work With Us How Influencer Marketing Platform Instagram Launched SkinnyMeTea Instagram was still an emerging platform back in 2012, not many ecommerce brands (or any brands) were on there at all. Like, just the idea of product market fit, for example. The first day, we sold four packs of tea to total strangers!

Social Media 98

Social Media Media eCommerce Verticals 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Take Apple, for example.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69