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Adobe Experience Cloud Blog
MARCH 14, 2012
by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” Within five days, it had more than 70 million views on YouTube and 16 million on Vimeo. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.
Adobe Experience Cloud Blog
JANUARY 19, 2012
Even though there hasn’t been a huge explosion in social use with B2Bs, the trend toward using the channels more actively proves that marketers will need to acquire tools and technology to successfully leverage a social media strategy. The Top 4 Social Channels Are Getting B2B Action. Youtube 69%. Facebook 74%. LinkedIn 72%.
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Adobe Experience Cloud Blog
FEBRUARY 7, 2012
With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. At Marketo, we’ve used the science of Revenue Performance Managemen t to drive down the cost of our marketing efforts to approximately $60 per prospect.
Adobe Experience Cloud Blog
AUGUST 21, 2013
The Lexington Medical Center made great use of the 2012 Pink Glove Dance, a video competition where the prizes are awarded as donations to breast cancer charities, to attract attention to itself, engaging practically the entire state of South Carolina. Seattle Children’s Hospital is also quite active on social channels. Social Media'
Convince & Convert
FEBRUARY 16, 2012
Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. Twitter is definitely different than Facebook and YouTube. We use Twitter and Facebook mainly as the customer support channel. Marketo.com ? Jay : I did.
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