Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Adobe Experience Cloud Blog

AUGUST 21, 2013

However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. People love to share their opinions and win competitions, and healthcare companies can take advantage of this by creating surveys and contests to be deployed through social media.

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Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? A study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use. Facebook 74%. LinkedIn 72%.

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Social Media Social Marketing Effectiveness Planning 48

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

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Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). Let’s face it—mobile is the primary channel now.

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B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

LeanData

JANUARY 11, 2018

Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. Vice President Business Development Asher Mathew, who will be responsible for leading all business development, channel, and M&A initiatives.

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Marketing Management Touchpoints Marketo Demand Generation Agencies 45

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. One extremely important caveat is that these figures are counting clients, not revenue: HubSpot has three times as many clients than Marketo but 10% less 2013 revenue.

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LeanData

JANUARY 11, 2018

Steele brings over 25 years of B2B technology marketing experience to LeanData, having held executive roles at notable companies including VMware, Informatica, Xactly, and most recently Marketo. Vice President Business Development Asher Mathew, who will be responsible for leading all business development, channel, and M&A initiatives.

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Marketing Management Touchpoints Marketo Demand Generation Agencies 40

Adobe Experience Cloud Blog

JULY 25, 2012

DemandGen Report is a targeted e-media publication spotlighting the strategies and solutions that b2b companies better align sales, marketing and disparate teams to support growth and drive revenue. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. So, what does work?

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ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Social Media’s Maturing: In-House Resources & Social Advertising. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby. ” Convergence: Technology, CRM & Social Media.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

OCTOBER 2, 2012

by Dayna Rothman As many of you know, Marketo just released our brand new Definitive Guide to Social Marketing , which touches on everything a modern marketer needs to know about creating a comprehensive social strategy. Back in 2010, we released the Definitive Guide to B2B Social Media. The Evolution of the Term Social Marketing.

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Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Real-time personalization helps optimize marketing spend by targeting ads to the right audiences across the different ad channels such as Google and Facebook. And display ads typically deliver even lower rates all together. Company Size.

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Adobe Experience Cloud Blog

AUGUST 7, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. How to engage your audience with cross-channel conversations, listening and responding effectively. Email must be coordinated with other channels. Email must be strategic.

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Email Marketing Blast Campaigns Marketing Management Cross-Selling 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

Especially if your influencer has a large database of fans, these are the people you should be targeting with your b2b social media campaigns. You can promote your offer via social channels or email marketing. For an example of a successful referral campaign, check out Marketo’s recent refer a friend campaign a.

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Peer-to-peer Campaigns Urgency Marketing Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. His point was that with the splintering of media and the proliferation of marketing messages, there are fewer and fewer places to capture a mass audience.

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Paid Search Agency Ads Advertising Agencies Marketo 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides. by Creative Ramblings.

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Convince & Convert

MAY 18, 2012

This is Episode 16 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. The RSS feed is: [link]. Find us on iTunes: [link].

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Paid Content Enterprise Management Work Management Marketing Management 115

Launch Marketing

MAY 4, 2022

Regular and timely content not only contributes to your search engine optimization (SEO) strategy, but it is also an opportunity to show your audiences on a variety of channels, including social media, email marketing and more, that you are actively engaged in your industry and up to speed on current trends.

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Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Let’s put on side one.

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Adobe Experience Cloud Blog

FEBRUARY 29, 2016

Here are three data-backed tactics you can implement in your social media strategy to ensure success: 1. Probably not often, but messaging this way, especially on social media, is simple, straight to the point, informative, and delivers results. Social media provides an open platform for communication between brands and customers.

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Social Media Research B2B Thought Leadership Tips 48

Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Passive media vs active media – TV, radio and newspapers are passive media while Facebook, Twitter, and Pinterest are active media.

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Content Marketing Planning Content Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. Wrapping Up.

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Email Marketing Trends Planning Paid Search Agency 134

Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

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Marketo Trade Show Salesforce.com Multi-Channel 48

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? That’s an 18% increase from just five years prior.

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Campaigns Planning Blogger Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. There are no more mass channels (consumers expect personalized conversations). Buyers are harder than ever to reach using traditional channels and media outlets.

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Resource Management Work Management Marketing Management Marketing Budget 48

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. We’re here on Episode 3 of Social Pros with my trusty digital marketing and social media sidekick, Eric Boggs from Argyle Social. Marketo.com ?

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Adobe Experience Cloud Blog

APRIL 19, 2012

She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. Not everybody likes the same content in the same channels. So why not make it available in both formats on two different channels?

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Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

Convince & Convert

JUNE 24, 2016

As Managing Editor, Jess masterminds Convince & Convert’s major content channels, which include its podcasts, email newsletters, and the blog. She’ll also explore the dangers of “content for content’s sake” and the importance of joining your audience in the channels they frequent most.

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Content Work Management Planning Video Marketing 113

Single Grain

JULY 21, 2020

Netflix is a B2C media-service provider for entertainment purposes. It offers many IRC-style features, like persistent chat rooms (“channels”) organized by topic, private groups, and direct messaging. Overview: Spotify is a Swedish music streaming and media services provider. B2B or B2C?: B2B or B2C?: 9) Spotify .

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CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles. Target customers.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 119

Adobe Experience Cloud Blog

MARCH 26, 2019

Best Buy CEO Hubert Joly joined Narayen on stage to talk about the retailer’s digital transformation, which started in November 2012 when “everyone thought Amazon was going to kill us,” Joly joked. The company’s focus on data and analytics has helped it reach students on the right channels, with the right message, at the right time.

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