Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Grow your social proof with case studies.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? However, marketers still consider blogging a top marketing channel. Blogs vs. Other Marketing Channels. In the U.S.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Hubspot

NOVEMBER 27, 2012

Here are the biggest social media updates of 2012, and why they were so darn important to marketers. The Biggest Facebook Updates of 2012. The Biggest Twitter Updates of 2012. The Biggest LinkedIn Updates of 2012. The Biggest Foursquare Updates of 2012. 1) Global Brand Pages. 5) Tailored Trends.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Vidyard

SEPTEMBER 28, 2016

Did you know that even as far back as 2012 , 93% of internal communication professionals believed that video was becoming essential to internal communications? Think of all the video you watch; we enjoy it so much that we watch 4 billion videos on YouTube per day, and we spend 6 billion hours watching video on YouTube per month.

Video Marketing 50

Video Marketing Youtube Lock-In Advertising Mediums 50

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Author, public speaker, and philanthropist, Joe Pulizzi is the mastermind behind the Content Marketing Institute, the leading educational institute for content marketing. The power to influence and engage an audience is what makes content marketing influential.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Golden Spiral

NOVEMBER 6, 2018

It’s easy to say you’ll start using your Facebook , YouTube , LinkedIn , and Twitter accounts — but if you have limited time or budget, you’ll want to focus on a quality strategy across one or two networks, rather than trying to have a presence everywhere. Interact with your followers and build loyalty. Figure it out.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86