markempa

JANUARY 15, 2012

OpenView Labs named its top 25 sales influencers for 2012, and I am among them. Learn more about them here: Top 25 Sales Influencers for 2012. You can read more about their selection process toward the end of this post here: Marketing Channel Research: How to Design a Prioritization Scheme.

Social Media 120

Social Media Design Advertising Channels Activities 120

Digital B2B Marketing

DECEMBER 22, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

So to claim my status as a blogger and not put my right to use WordPress at risk, here are my 12 serious predictions for B2B marketing in 2012. Video will come into its own for B2B marketers in 2012. Your Turn What are your predictions for 2012 and where do I have it all wrong? Content Marketing 1. Name recognition will rule.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Marketing Insider Group

JANUARY 19, 2012

Then this week, BtoB Magazine released their “2012 Outlook survey” showing how online advertising is poised to see significant growth in 2012 as well. BtoB magazine’s “2012 Outlook” survey reported that 41% of B2B Marketers will increase spending in 2012 while 48% will see their marketing budgets remain flat.

Advertisements 100

Advertisements Advertising BtoB Mobile Advertising 100

markempa

DECEMBER 17, 2012

Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. Four blog posts focused on some aspect of social media.

Trade Show 120

Trade Show Leads Lead Marketing Qualified Leads 120

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! People are awakening to the reality that social media is a channels in which quality creativity matters.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our […] The post I Need a Plan for 200 Videos for the Channel appeared first on Avitage. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 21, 2012

How to Produce 200 Videos for the Channel Max Wilson, Director of Marketing at WE-CAN Technologies, is responding to a request by the executive team to develop a plan to make 200 videos to use with the channel. This should give them some confidence that the strategy to produce 200 videos for the channel strategy is viable.

Advertising Channels 120

Advertising Channels Video Marketing Custom Publishing Planning 120

Tomorrow People

DECEMBER 19, 2011

Companies often choose to stick to just one or two marketing channels when they are aiming to do marketing on a budget. Instead, consider all the options open to you - PR, SEO , email marketing, social media etc - and use an inbound marketing approach which integrates your overall marketing message across all these channels.

Planning 120

Planning Tips PR Inbound Marketing 120

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Convince & Convert

MAY 15, 2012

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Ohio Growth Summit.

Conference 131

Conference Social Media Network Marketing Trade Show 131

KoMarketing Associates

DECEMBER 27, 2012

For KoMarketing Associates, 2012 was a year of growth, collaboration, successes (and challenges), and good fortune. As the year draws to a close, we wanted to look back and share some of our favorite posts from 2012, organized by a handful of KoMarketing team members. Neolane, The Cross-Channel Conversation.

Internet Marketing 120

Internet Marketing Adwords Marketing Analytics Tools Search Engine Marketing 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our efforts to support our channel partners. Video Vignettes Channel Enablement'

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 1, 2012

October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our efforts to support our channel partners. Our efforts to enhance their capabilities to sell WECAN solutions will be a win/win scenario.

Advertising Channels 120

Advertising Channels Planning Video Marketing Advertising Agencies 120

Avitage

OCTOBER 9, 2012

October 9, 2012 Jim, This is my first follow up to your previous email outlining the executive teams request for 200 videos to support our channel partners. Their strategy for using videos to leverage our channel partners had eight objectives but also came with five questions. The first question I will answer in this email.

Advertising Channels 120

Advertising Channels Video Marketing Webinar Metrics Advertising Agencies 120

Crimson Marketing

JANUARY 27, 2015

By understanding the new mindset of the retail consumer and leveraging the product marketing technology available, retailers have the opportunity to create an omni-channel retail marketing system, right in store, that rivals or exceeds the efficacy and intimacy of online shopping. In this Moneyball for Marketing podcast, he explains how: .

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Avitage

NOVEMBER 8, 2012

The executive team at WE-CAN Technologies is considering investing in the development of videos to drive growth through its channel partners. November 5, 2012 Jim, I have put together the following structure for the decision criteria and explanation for the executive team.

Advertising Channels 120

Advertising Channels Video Marketing Ad Building Validation 120

Convince & Convert

NOVEMBER 30, 2015

I have a confession to make: I may in fact be the world’s biggest proponent of omni-channel marketing, or cross channel marketing, or integrated marketing, or whatever you prefer to call it. For more years than I care to remember, I’ve been trumpeting the benefits of providing a seamless omni-channel marketing experience.

Advertising Channels 88

Advertising Channels Marketing Strategy Marketing & Strategy Planning 88

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Zoominfo

NOVEMBER 29, 2023

Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Martech

AUGUST 29, 2023

Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence. Dig deeper: Why video is the marketing channel you can’t afford to miss Interesting stats. Why we care.

Youtube 105

Youtube Paid Search Agency Advertising Agencies Ads 105

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. It also offers AI-generated drafting, content optimization, collaboration, and cross-channel scheduling features. Unsurprisingly, the system ID’d mostly non-white men. Momos’ Momos 2.0

Marketing AI 77

Marketing AI Paid Search Agency Lead Ranking Psychographics 77

Hubspot

MAY 15, 2017

And, there’s determining what the heck to post to each channel. There’s technology available, for example, to post the same content to multiple social media channels. Different channels have different audiences, peak times, and character limits. How to Compose Text for 5 Social Media Channels. As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Computer Market Research

OCTOBER 27, 2014

For most, LinkedIn is a social platform for networking, recruiting, and findings jobs, but few realize its true potential towards the channel. billion professional-oriented searches in 2012. Not only does it make you look impressive, it also draws attention of potential channel partnerships.

Advertising Channels 60

Advertising Channels Linkedin Marketing & Strategy Ideal Customer Profiles 60

NuSpark Consulting

FEBRUARY 4, 2012

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. Social Media Engagement is all about content- your trust and credibility via social media channels is what drives your social media effectiveness. What do you think of the results above?

Lead Generation 100

Lead Generation Paid Search Agency Generation Customer Surveys 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. The Canva team also utilizes very specific channels plans for each social platform.

Rules 148

Rules Planning Brand Identity Branding 148

KoMarketing Associates

OCTOBER 5, 2012

Have you ever wondered what demand-gen channels your peers find most successful? Will they be spending more or less on leads next year, and for what channels? KoMarketing Associates is pleased to announce research firm Software Advice has launched a survey to answer these questions and more.

Demand Generation 120

Demand Generation Demand Peer-to-peer Advertising Benchmark 120

ClickZ

NOVEMBER 6, 2020

Udesh Jadnanansing, Chief of Revenue and Growth, and the Co-founder of Mopinion talks about how you can improve your digital channels. Before we begin, let us tell you that digital channels or web-based channels are usually used by companies for the purpose of online marketing and promoting their product, service, and brand.

Enterprise Management 51

Enterprise Management Work Management Advertising Channels Marketing Management 51

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Home algorithm tips for marketers.

Youtube 123

Youtube Lead Scoring Lead Ranking Ad Frequency 123

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. What are their preferred communication channels? What their duties are. What their business challenges are.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Content Standard

MARCH 12, 2024

While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. Remember the 2012 Red Bull Stratos mission and accompanying documentary , Mission to the Edge of Space?

Media 97

Media Brand Identity Branding Storytelling 97

markempa

OCTOBER 21, 2011

At the beginning of the webinar, Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report , revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Digital platforms also foster interaction.

Advertising Agencies 120

Advertising Agencies Paid Search Agency Brand Identity Branding 120

Customer Experience Matrix

JUNE 10, 2017

I spent the latter part of last week still in Las Vegas, switching to the client conference for Cheetah Digital , the newly-renamed spinoff of Experian’s Cross Channel Marketing division. Marketing Suite is based on the Conversen, a cross-channel messaging system that Experian acquired in 2012. It's a roll of the dice.

Enterprise Management 0

Enterprise Management Marketing Management API Conference 0

Martech

MARCH 1, 2023

Using the right combination of channels is essential in today’s dynamic landscape. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination.

Touchpoints 110

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 110

Marketing Insider Group

JUNE 22, 2020

It came about with a sustained flow of content tailored to each property’s target customers, delivered on a multitude of channels. After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. So, you’ll need to start posting on channels that appeal to an adult audience.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258