Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta?

Paid Content 237

Paid Content Distribution Cost Per Thousand Budget Programs 237

Litmus

MARCH 6, 2024

Whether it’s to inform users of a product update, an upcoming event, or the latest offers—every campaign should have a primary goal. While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. Every email has a purpose.

Email Marketing 113

Email Marketing Planning Design Mobile Marketing 113

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” So what content marketing tips can we learn from the Kony 2012 campaign? Seth Godin’s book, All Marketers are Liars , is about the importance of storytelling.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Martech

OCTOBER 23, 2023

This article was co-authored with Ed Crain , President and CEO of Kingstar Media and 26-year veteran of the marketing and media industries. Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. They emerged stronger, capturing a larger market share, while their competitors lagged behind.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? The right marketing plan often spells the difference between success and failure online. Affiliate marketing? Image via Wikipedia. Get your team in order.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ).

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

SnapApp

MARCH 21, 2017

Brands from around the world participate in this prankster’s holiday with clever campaigns, fake websites, and videos of gag product announcements. I’ve pulled together 13 of my favorite to inspire your own April Fools’ Day campaigns. Their 2007 Gmail Paper campaign took the cake. Raise your hand if you’re with me in this.

Campaigns 107

Campaigns Paper User-Generated Content Youtube 107

Customer Experience Matrix

MAY 31, 2013

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Neolane has been one of these, growing from its roots in email to encompass other outbound and inbound channels, and more recently with a slew of social and mobile marketing features.

Enterprise Management 120

Enterprise Management Interactive Marketing Marketing Management Campaigns 120

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Touchpoints 115

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 115

Vision Edge Marketing

DECEMBER 14, 2011

What are your plans when it comes to your marketing investments for the coming year? Forrester suggests marketers focus measurable program elements that are designed around business objectives. If you are like many organizations you’ve invested in web analytics tools, marketing campaign management systems, and sales force automation.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Customer Experience Matrix

OCTOBER 1, 2014

Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Once a campaign is built, users can save it to a shopping cart where V12 shows the cost.

Cost Per Thousand 120

Cost Per Thousand Marketing Automation Services Campaigns Ad Frequency 120

Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Top Rank Marketing

AUGUST 2, 2023

The ever-changing landscape of B2B marketing demands continuous adaptation. Amidst the influx of competitors, new products, mediums, and challenges, one strategy stands strong: influencer marketing. As businesses strive to effectively reach their target audience, influencer marketing has emerged as a powerful solution.

Customer Surveys 83

Customer Surveys B2B Marketing B2B Marketing & Strategy 83

Martech

JANUARY 25, 2024

A serious, cautionary, non-marketing fact to keep in mind when you use AI: There are many things artificial intelligence shouldn’t be used for, most notably facial recognition. Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior.

Marketing AI 81

Marketing AI Paid Search Agency Lead Ranking Psychographics 81

markempa

JULY 22, 2013

Tweet When John Johnston, Director of Digital Marketing, began his journey at Volvo Construction, he knew things had to be completely rebuilt, starting with the website and branching out into everything else. Event Recap: MarketingSherpa B2B Summit 2012. He also decided email is how they would “primarily drive traffic to the website.”.

Email Marketing 120

Email Marketing Email Campaigns B2B Marketing Planning 120

Zoominfo

NOVEMBER 29, 2023

While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

Buy 130

Buy Generation Peer-to-peer B2B 130

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO 342

CMO Work Management Paid Search Agency Planning 342

Martech

DECEMBER 13, 2021

Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. Image: Proposed values of agile marketing.

Co-Registration 132

Co-Registration Paid Search Agency Marketing Proposals Work Management 132

Martech

JULY 13, 2021

Marketing to physicians was notoriously difficult even before the pandemic made face-to-face meetings and conferences vanish almost overnight. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs. The challenge of reaching doctors online.

Paid Search Agency 134

Paid Search Agency Allocation Advertising Agencies Ad Exchange 134

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. However, this marketing strategy is sound for any company.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

AUGUST 7, 2020

But in times of disruption, like the COVID-19 pandemic, businesses need to move more of their marketing and sales activities (conference presentations, customer meetings, trade show participation) online. Here’s why SEO marketing is vital for your business, particularly during the novel coronavirus pandemic. Brand Recall.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Although the digital marketing industry had been warned that Google was preparing to turn off its life support, the news has still somehow come as a shock to many. Universal Analytics: 2012-2023.

Analytics 80

Analytics Marketing Analytics Tools Google Twitter 80

ANNUITAS

FEBRUARY 4, 2014

In fact, according to Sherpa’s 2012 Lead Generation Report, 64% of respondents say they are passing all responses from marketing campaigns directly to sales. To be clear, lead nurturing is not an isolated activity or a stand-alone “campaign” as so many in the industry have described it. Clearly, not best practice.

Lead Nurturing 100

Lead Nurturing Organic Leads Lead Scoring Lead Ranking 100

Hubspot

DECEMBER 17, 2012

And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

Campaigns 28

Campaigns Work Management Marketing Management Planning 28

Convince & Convert

OCTOBER 17, 2013

For the second year in a row, the company is hosting the Pin It To Give It campaign, which encourages Pinterest users to re-pin content from its #PinItToGiveIt board. If you’re interested in participating in this campaign, visit: [link]. In total, Elizabeth Arden has committed to donating up to 10,000 lipsticks.

Campaigns 131

Campaigns Social Media Paid Search Agency Curation 131

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. The problem with campaigns. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could.

Link Building 79

Link Building Case Studies Case Study Campaigns 79

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Salesforce Marketing Cloud

NOVEMBER 17, 2021

If your holiday marketing strategy doesn’t already include a strategy for Giving Tuesday , it’s time to create one. Giving Tuesday was launched in 2012 by the 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. Campaign ROI. . Marketing and Sales need to be aligned more than ever.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Valasys

JUNE 20, 2023

Are you a content marketer like us? An average day in the life of a content marketing professional is packed full of responsibilities. It is likely that you will be strategizing, working with clients, or analyzing previous campaigns whenever you are not writing. There are marketers who argue that good work is enough.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Tools 52

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Customer Experience Matrix

APRIL 14, 2012

This included a full revamp of its customer interface, a new campaign builder and shopping cart, and new capabilities for Web analytics, lead scoring, and lead source reporting. A new interface and campaign builder are big projects. Stated so plainly, this doesn’t sound like much. The shopping cart is also significantly more powerful.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Campaigns 120

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Moz

JUNE 29, 2020

Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn't wrong, but isn’t completely right, either. The problem with campaigns. It will always sit around the edges of marketing activity and not benefit the bottom line as much as it could.

Link Building 67

Link Building Case Studies Case Study Campaigns 67