2012 Buying Cycle Content Relevance 
The Effective Marketer
MARCH 22, 2012
The State of Demand Generation 2012. Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Buying cycle control (you need to facilitate the buying process and understand what is required of you as a result). Content Creation Challenges.
Adobe Experience Cloud Blog
SEPTEMBER 28, 2012
by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Passionate and a problem solver: enthusiastic about relevant topic or skill, pushes boundaries, intelligent, likes to learn, wants to be the best. Productivity improvement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adobe Experience Cloud Blog
AUGUST 16, 2012
Note: The report surveys buyers in the UK, France, Germany, and Italy so is obviously focused on European buyers, but I believe the insights below are relevant to all markets.). Some key findings: Overall use of social media in buying is still somewhat low. The full report can be downloaded at [link].
ViewPoint
OCTOBER 2, 2012
Rich Vancil, IDC, talked about the need to focus on sales enablement as his advice to CMO’s for 2012: Click to start video at this point —In response to a CMO asking him for one area to focus on for the balance of 2012, Rich recommends sales enablement. Buying cycles are changing.
KoMarketing Associates
MARCH 7, 2013
Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Director of #Marketing and #Content #Strategy @SAP. Video Gamer.
ViewPoint
AUGUST 23, 2012
2012 Surprise: Getting the “At Bats” — But an Increase in “No Decisions”. Click to start video at this point — Asked about what has or hasn’t happened in marketing and sales in 2012 that surprises him, Tim notes that lead generation and sales activity are up—providers are getting the “at bats.”. The Perils of Ignoring “Why Change?”
The ROI Guy
DECEMBER 10, 2011
Marketers continue to invest a substantial portion of their marketing budget on content, with new research from the Content Marketing Institute and MarketingProfs indicating that content currently consumes 26% of marketing budgets on average. And the challenges don’t end there.
Expert insights. Personalized for you.
100 
Let's personalize your content