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Gen Z Driving the Changing Demographics of Independent Work

Biznology

As the study chart below shows the two youngest generations – Gen Z (born 1997-2012) and Millennials (born 1980-1996) – make up the majority of independent workers (freelancers, self-employed, gig workers, etc.). Obviously, a lot’s changed since 2012. And, they look for work that fits their values and passions.

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Are You Still Not Posting On Social Media?

Marketing Insider Group

I believe Marketers should not be the “content leaches” of the business world but should be leading conversations and driving innovation and new ideas. — TC (@TCoughlin) March 13, 2012 @BrennerMichael 1) Don't understand them and/or don't have any interest (at least, as they understand how they are used).

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2012 Outlook: Marketing Will Lead Businesses To Growth

Marketing Insider Group

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

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What’s your marketing plan for 2012?

Tomorrow People

Do you have a marketing plan for 2012? Is it simply to spend less on your marketing or to work towards a specific goal? Assess what your business approach is for the year ahead, then consider how you can reach your target market. Or are you wondering where to start? Fine tune your strategy. This is the crucial part.

Planning 120
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40 New Year’s Resolutions for Marketing in 2012

Tomorrow People

How to choose your marketing New Year’s resolutions for 2012. The brand new year brings with it the chance to review and update your marketing approach for your business. A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012.

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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So, without further ado, let’s dive into the key metrics you need to track to grow your business on Facebook. That’s why!

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. This list is of some of the best conferences still to come in 2012 that are offering amazing speakers in the business and social media marketing industries. Ohio Growth Summit.