Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. And here are the results: 1 - Integration of social media Social media remains the #1 topic in 2012. What marketing areas are becoming relatively less important in 2012?

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

BenchmarkONE

APRIL 19, 2022

After its debut in 2012, Peloton saw steady growth in its business until the pandemic when demands for the products increased exponentially. Despite this success, the company is presently in troubled waters with a decline in product demand, and navigating safety and security issues. Know Your Product.

Small Business Marketing 75

Small Business Marketing Business Pricing Price 75

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Thanks for finding time out of your very busy schedule to provide your valuable insights to our readers.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. On websites, they are improving information architecture to make the content, information and products they offer easier to find.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

Conductor

APRIL 24, 2020

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results. Set-up your product feeds. Optimize your product listings. Research how customers search for your product. What Should You Do?

Google 52

Google Product Display Opt-in 52

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Marketing Insider Group

JANUARY 5, 2012

It’s the dawn of a New Year and maybe you are looking for some marketing inspiration as you set your 2012 objectives and plan for the year ahead. I hope these infographics help to inspire your objectives and efforts as we kick off 2012! Quick Links: “ Storytelling vs. Corporate Speak ” - by Lou Hoffman.

Eloqua 100

Eloqua Planning Storytelling Advertising Agencies 100

Crimson Marketing

JANUARY 27, 2015

They compete with endless aisles and endless comparisons of products and prices online. Leo details some of the technical challenges that retailers must overcome in order to embrace this product marketing opportunity. Before joining Toshiba Global Commerce Solutions in 2012, Leo worked for IBM for nearly 33 years.

Work Management 100

Work Management Marketing Management Advertising Channels Marketing & Strategy 100

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. So, if you’re a small business owner and you find yourself in the same shoes that Death Wish Coffee once was, we want to share with you a few useful growth tips that will help you build a successful online brand. press releases.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Tomorrow People

JANUARY 6, 2012

Are you planning ahead for your holidays in 2012? But have you ever wondered whether your business could also do with a holiday in 2012? The online crowd is getting bigger and it’s likely to get better at sharing recommendations or issues with your product or service. Business marketing in 2012 is just the same.

Planning 120

Planning Business Trends Social Media 120

Marketing Insider Group

AUGUST 24, 2015

They’ve ignored existing business models in their marketplace, opting to build a new way of working instead. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell. Let’s take a look at an example.

Product 100

Product Lead Ranking Ad Exchange Opt-out 100

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Then get your team to articulate exactly what “success” looks like for your business, your marketing plan, your various campaigns. Image via Wikipedia.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Marketing Insider Group

APRIL 29, 2020

We operate in a business environment where every day brings new innovations, new mergers, new expectations, and new software solutions to help us keep up. While all this newness is useful, there’s still only one master of the business universe. published in The Guardian in 2012. The customer. What Kodak Did Wrong.

Work Management 265

Work Management Marketing Management Budget Programs Custom Publishing 265

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Their case studies are searchable by industry and business size.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Tomorrow People

JANUARY 2, 2012

Ready to respond to the fresh opportunities offered by market trends in 2012? Here are just three – and why they matter to your business: 1. A third of smartphone owners have used their device to buy a product online (Source: EPiServer) and this number is growing all the time. Marketing content gets personal.

Trends 120

Trends Business Mobile Marketing Ideal Customer Profiles 120

SmartBrief - Marketing

FEBRUARY 27, 2024

With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming. The livestreaming market is estimated to grow from $1.49

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

BenchmarkONE

SEPTEMBER 23, 2021

But for small businesses the importance of staying up to date with consumer changes is ever-present. If you want your small business to thrive during challenging times, having a finger on the pulse of emerging trends is the key to success. For small business owners, that uncertainty is even more troubling. Trends come and go.

Small Business Marketing 57

Small Business Marketing Trends Business Ethics 57

Buffer

APRIL 16, 2019

Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time. This week on the Science of Social Media , we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.

Product 101

Product Social Media Twitter Studies 101

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. The solution can be used for various types of events such as conferences, product launches, and sports events. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 85

Marketing AI Paid Search Agency Lead Ranking Psychographics 85

Crimson Marketing

JULY 21, 2015

Business is moving at a dizzying pace and urgent needs easily outstrip resources. He ought to know how to get more done in less time—he’s also VP of Products at Mobile Iron. Vittorio Viarengo has been running Products and Marketing at MobileIron since 2012. He sold it to Object Design in 1997, a then public company.

Enterprise Management 100

Enterprise Management Organization Marketing Management Product 100

Contently

FEBRUARY 8, 2022

I imagine {INSERT WELL KNOWN COMPANY NAME HERE} a marketing team meeting where everyone is coming up with their best ideas to sell their product. Oh, we should talk about all of these totally awesome product features!” You know, the person who buys the products and keeps the company in business? I can hear it now.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

AUGUST 7, 2020

Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Vidyard

JUNE 30, 2021

. – June 30, 2021 – Vidyard and Media One Creative today announced the release of “ re:connection ,” a short documentary film exploring how video creates human connections in a digital business world. About Media One Media One Creative was founded in 2012 as a digital video agency and creative production house by our two founders: Derek G.

Video Marketing 65

Video Marketing Paid Search Agency Business Broadcasting 65

Vision Edge Marketing

DECEMBER 14, 2011

Forrester suggests marketers focus measurable program elements that are designed around business objectives. Marketing’s difficulty in linking its contribution to and impact on the business in a definitive way is due to how it tracks activities through to business outcomes. Clarify business outcomes.

Planning 100

Planning Budget Programs Marketing Budget Creation Allocation 100

Hubspot

JANUARY 21, 2019

In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Red Bull really looks like a product from a global economy. What Is Good Global Marketing? Dunkin Donuts.

Marketing Strategy 101

Marketing Strategy Marketing & Strategy Paid Search Agency Work Management 101

Webbiquity

APRIL 15, 2019

Providing excellent customer service is essential for all businesses, but B2B customer service is very different from B2C. For the best results, B2B customers should be treated as partners in success, and it’s crucial that your customer service team completely understands the businesses that they are supporting. By David Gutierrez.

Work Management 237

Work Management Marketing Management Service Effectiveness 237

Martech

JANUARY 20, 2022

Wordhero has over 50 types of content in its toolbox, from Amazon product descriptions to video titles. This is likely driven, in part, by what Cass identifies as the content production gap. It’s around ten years since natural language generation (NLG) proved capable of creating automated sports and business earnings reports.

Lock-In 131

Lock-In Content Copywriting Vendors 131

Biznology

DECEMBER 28, 2016

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Need some examples? LEGO achieved an EBITDA margin of 37.1%

Digital Transformation 184

Digital Transformation Case Study Case Studies Studies 184

Content Standard

MARCH 12, 2024

Consumer trust in businesses, while still higher than trust in government, non-governmental organizations (NGOs), and media, has decreased in the past five years. Be Transparent: Own your expertise while transcending business and product biases. But here’s the catch: earning that loyalty is harder than ever.

Media 96

Media Brand Identity Branding Storytelling 96

Martech

OCTOBER 23, 2023

Over 30 years of working in the media business, I’ve seen a fair share of market slowdowns. Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery.

Advertising Agencies 122

Advertising Agencies Paid Search Agency Brand Identity Branding 122

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Don’t just look at the large social networks’ advertising products. Sample social.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Sprout Social

JUNE 23, 2016

At Sprout, we want to ensure that both our customers and employees are confident in using our products as well as understanding its business and industry impact. Jordan Balkin, a Product Education Specialist, takes care of that. Started at Sprout: November 2012. Name: Jordan Balkin. Department: Operations.

Education 75

Education Product Training Work Management 75

Webbiquity

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Such mentions may have different value—from signaling the interest in buying your product to expressing dissatisfaction with the way you do business.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Hubspot

OCTOBER 23, 2019

Like a lot of you reading this, we had dreams of being a big, successful tech company, but in order to do it, we needed to create a new category of business. Five Strategies to Create a Product Category. So you're creating a product category -- what's the name going to be? Names matter, so it's a tricky business.

Product 59

Product B2B Thought Leadership Enterprise Management Thought Leadership 59