SendX

JUNE 3, 2020

So, let’s begin with understanding this Marketing hero and how it can benefit your business. What is online marketing and how can a SaaS business benefit from it? Kotler & Armstrong (2012 p. Their blog generates six figures in traffic value every month and they get over 40,000 visitors to the site monthly.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Hubspot

MARCH 20, 2018

Headers, keywords, and other elements of article structure are some important ones. Respondents are selected at random, and because the sample is statistically significant , the sample should mirror actual user behavior pretty closely -- this type of survey was even used to correctly predict election results in 2012 , 2013, and 2014.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

AUGUST 26, 2012

Here at HubSpot, we've been super busy preparing for INBOUND 2012. He discusses social media customer service and explains his opinion that, up until now, most businesses have failed at it. While we at HubSpot do love our social media metrics , we can see his point when it comes to customer service. What weekend?

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. How will your business keep up? Whether you already have a strong marketing campaign in place or you're just starting out, there are always ways to improve your strategy to drive better business. Tweet this resolution!

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

OCTOBER 16, 2012

91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

MARCH 19, 2012

The problem is, too many marketers don't have the balance of paid vs. organic right, and they rely heavily or entirely on paid search to drive traffic and leads to their website -- instead of using tactics like business blogging , building their inbound link profile, and increasing social media activity.

PPC 28

PPC Paid Content Paid Search Agency Lead Ranking 28

Hubspot

MAY 14, 2012

You're in business because you provide solutions. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 23, 2011

Even when things seem to be chugging along smoothly, most marketers and business owners always have a dark cloud looming over their heads. Converting traffic into leads. Create content around keywords people are searching for. The warning is, content should be topic-driven, not keyword-driven. lead goals. Getting Found.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

JUNE 26, 2015

2) Write keyword rich content for better ranking. It used to be important that you write your content with the keyword incorporated exact match, but now Google uses latent semantic indexing (LSI) , which was conceived around February of 2004 and became more and more prominent within search through every update.

Tactics 28

Tactics SEO Keywords Guidelines 28

Hubspot

MAY 24, 2012

As you know, we at HubSpot are crazy about data-driven marketing. In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report.

Stats 28

Stats Lead Ranking Lead Scoring Planning 28

Hubspot

JANUARY 14, 2013

Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Responsibilities Include: Managing all social media platforms for the business. Definitely!

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

JANUARY 20, 2011

growth in Q2 2012. This is especially true if your business is limited to a specific geographic region. If what you create is truly remarkable then the traffic will come to you. A lot of businesses are hesitant to start a blog because they are unsure of what they should write about. So what does this all mean?

Advertisements 28

Advertisements Advertising Emarketing Television marketing 28

Hubspot

AUGUST 19, 2012

If your post doesn't differ from the million other blog posts out there with the same keywords, nobody's going to pay attention, right? How Optimizing My Ugly Google+ Profile Pic Increased Free Traffic 35% From SEOmoz. Social media is, like every other marketing channel your business possesses, a lead generation tool.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. The Pastores were a small business of only two people where the marketing and business management fell on Sharon’s shoulders.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

OCTOBER 16, 2013

Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Let''s take a look at some of the decisions that proved to be watershed for seven companies and led to major increases in traffic, revenue, and brand evangelism. In 2011, the social medium''s traffic grew 40x in six months.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. An indirect way to boost subscribers is to drive more traffic to your blog. 8) Leverage Social Proof.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

DECEMBER 9, 2011

These are tips that, if you haven't benefitted from them yet, are evergreen enough that you can continue to leverage them well into 2012 to make your social media marketing rock. It’s not comparing apples-to-apples when it comes to cost, but you can compare the quality of traffic they drive to your website. Source: Mashable ).

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

MARCH 27, 2013

4) HubSpot. And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation. 5) Lead and Customer Data. 4) Case Study Content.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

DECEMBER 13, 2012

Ranking organically for keywords can take some time, but luckily there is a way to get some quick wins in the search engines this holiday season. In addition, your PPC campaigns can be very targeted, since you can display different ads for each keyword you choose to bid on. You guessed it. What Is PPC? First, a quick refresher.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

NOVEMBER 11, 2020

A blog is a critical component of your inbound marketing strategy — it's the vehicle for driving traffic, generating leads, and establishing authority and trust. With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? But how do you know if it's working?

Analytics 101

Analytics Click Rate Lead Ranking Lead Scoring 101

Hubspot

JUNE 4, 2013

Sites that have a holistic brand have held onto, or improved, their rankings and traffic post-Penguin 2.0. the message is clear: if you want to rank and drive real traffic, you need to build your online brand. Say you''re a local dentist trying to rank for your best keywords. Why is that? Post-Penguin 2.0,

Brand Identity 28

Brand Identity Branding SEO Television marketing 28

Hubspot

DECEMBER 4, 2012

In 2012, the world of marketing underwent some major changes. The SEO of tomorrow will be less about having the right H1 tag or the right keywords on the page and more about creating really high quality, original content that is socially consumed and shared. Don't have one handy? That's cool. In fact, how about we get the ball rolling.

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Hubspot

MARCH 30, 2012

Here are a few examples of the types of list posts we've published recently on this very blog, all of which we believe are high quality posts that have performed well in terms of traffic, leads, and inbound links: " 9 Ways to Increase Visibility for Your Best Blog Content ". " 7 Keyword Research Mistakes That Stifle Your SEO Strategy ". "

High Quality Lead 28

High Quality Lead Blogger Lead Ranking Lead Scoring 28

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

ClickZ

JUNE 17, 2020

Acquisio launched an AI product, Acquisio Turing, in 2012 to simplify the time-consuming process of cross-channel PPC management. Industry case study : Harvard Business Review (HBR) needed better customer intelligence so they could grow their readership of global business leaders. Industry case study: U.S. What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Hubspot

JUNE 18, 2019

You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. And you get to choose the target keywords and phrases you want to focus on. It tells both search engines and readers what your website and business is all about and how you can help.

Top of Funnel 101

Top of Funnel SEO Lead Ranking Lead Scoring 101

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Is SEO just one piece of the puzzle for you?

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

EveryoneSocial

SEPTEMBER 25, 2023

Content marketing as we’ve known it, which is centered on search optimization and sharing links that drive traffic to websites, is no longer a leading strategy. Traditional Content Marketing Has Peaked Traditional content marketing is what virtually every business has done for the last ten years. Well, that’s what happened.

Paid Content 69

Paid Content Paid Search Agency Content Marketing Advertising Agencies 69

Hubspot

AUGUST 22, 2019

These include factors like keyword usage, domain history, site usability, and more. This is why, as businesses and marketers, we must optimize our on-page SEO , off-page SEO , and technical SEO to make it easier for our pages to rank and so consumers can find our content. Release date : April 24, 2012. Google Panda. ??

Google 101

Google Lead Ranking Lead Scoring SERP 101

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. 101 Examples of Social Business ROI by Dachis Group. 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. How do we demonstrate the ROI of social efforts?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

MARCH 31, 2020

So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? It’s important to note there are personal and business accounts on Pinterest. Online communities bring together like-minded people and serve as helpful hubs for businesses.

Planning 101

Planning Paid Search Agency Work Management Marketing Management 101

Hubspot

MAY 23, 2012

Got low site traffic? But if you're just creating content and lack the right tools and technology to back up your efforts, you'll soon find you've hit a traffic wall. Setting the Stage: Identifying Your Traffic Problem. In the traditional playbook, the answer was simple: buy traffic. Just take a look at your numbers!

Cost per Lead 28

Cost per Lead Traffic Marketing Websites Tools 28

Hubspot

OCTOBER 26, 2016

We all know it exists, and we know it’s an important part of business. Some, like Search Engine Land (SEL), say that Excite “revolutionized how information was cataloged,” making it easier to find information “by sorting results based on keywords found within content and backend optimization.”. 2009: SEO shakeups.

SEO 28

SEO PageRank Mobile Advertising Keywords 28

Hubspot

DECEMBER 6, 2012

Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Here at Shareaholic, for instance, we use our Top Content report to identify our blog's sweet spots; HubSpot does something similar with their Blog Analytics. organic traffic and Google referrals.

Tips 28

Tips Content SERP Viral Marketing 28

Webbiquity

JANUARY 30, 2014

Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? Which social network saw its membership outside the U.S. grow 125% in 2013?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100