Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. 5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. Vitals - Inc. Think about it.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Headers, keywords, and other elements of article structure are some important ones. Types of Domain Structure. Australian Responses. TLD extension.

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

DECEMBER 9, 2011

With so many great social media marketing tips getting shared in the blogosphere, we wanted to pass along some of the best tips and ideas that came up in 2011. It’s something any small business marketer can learn from. Businesses that blog daily generate 5 times more traffic than those that post only weekly or daily.

Social Media 28

Social Media Social Marketing Tips Media 28

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

Twitter 100

Twitter Tips Tools Tactics 100

Hubspot

MAY 14, 2012

You're in business because you provide solutions. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

SEPTEMBER 10, 2012

Most aspiring inbound marketers have a few business blogging hurdles to get over. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck. We've written a whole post ( several , actually ) with tips and tricks to make business blogging less of a time suck.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

AUGUST 19, 2012

We especially loved their tip on taking a fresh spin on the subject matters you tackle in your content. If your post doesn't differ from the million other blog posts out there with the same keywords, nobody's going to pay attention, right? To read the rest of their link building tips, check out the full story here.

Inbound Marketing 28

Inbound Marketing Content Profiling Blogger 28

Hubspot

DECEMBER 28, 2011

Marketers are really starting to understand the impact social media can have on their businesses. A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. 15 Ways to Step Up Your Business' Social Media Game. The reason for this shift?

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

MAY 27, 2015

Spamming Was Very Profitable Back in 2012. They were so confused about my business model that they froze $25,000 in my account. Most of our users were ranking high for big affiliate keywords. I even got my electrician buddy’s website in New Jersey to rank in first place for the keyword "electrician" just for fun.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

APRIL 17, 2013

Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. The Pastores were a small business of only two people where the marketing and business management fell on Sharon’s shoulders.

Paid Search Agency 28

Paid Search Agency Inbound Marketing Enterprise Management Marketing Budget 28

Hubspot

SEPTEMBER 30, 2013

1) Negative Keywords. Negative keywords are the classic way to filter out unwanted, irrelevant clicks on your AdWords ads. So, “recipe," “restaurant,” and “truck” would go on your negative keyword list. Building out a solid negative keyword list will save you a lot of money in worthless clicks that will never convert.

Adwords 28

Adwords Spending Mobile Advertising PPC 28

Hubspot

OCTOBER 16, 2013

Any business owner will tell you: Overnight success can happen -- it just takes 5 to 10 years of work first. Takeaway: It''s essential to pay attention to current events and where your business can fit in. FireRock, a HubSpot customer, saw significant bursts in growth after getting serious with its social media strategy.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

AUGUST 21, 2017

So to help you learn how to use LinkedIn effectively, this post is chock full of LinkedIn tips you may be overlooking. The social network is primarily centered around careers, and it enables users to connect and share content with other professionals, including colleagues as well as potential employers, business partners, and new employees.

Network Marketing 101

Network Marketing Linkedin Tips Paid Search Agency 101

Hubspot

MARCH 27, 2013

Some Tips and Tools to Help You Collect and Harness Data. 4) HubSpot. And of course, HubSpot customers can use our software to harness all the social data out there, particularly to determine how the content they're sharing resonates with their audience, and how that engagement drives bottom-line metrics, like customer generation.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Brush up on your blog SEO , and target the keywords you want to rank for in search.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

MARCH 30, 2012

Last week, Daily Blog Tips published an article highlighting some common misconceptions about list posts and explaining why it's silly to think about list posts in those ways. 7 Keyword Research Mistakes That Stifle Your SEO Strategy ". " Do your own analysis to determine best practices for your business blog.

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

JUNE 18, 2019

You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. And you get to choose the target keywords and phrases you want to focus on. Incorporate your keyword as naturally as possible.

Top of Funnel 101

Top of Funnel SEO Lead Scoring Lead Ranking 101

Hubspot

APRIL 27, 2012

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. According to MarketingSherpa's Landing Page Handbook (2nd edition), 44% of clicks for B2B companies are directed to the business' homepage, not a special landing page.

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. Social Media Marketing Tips, Tactics & Techniques. 7 tips to take social to the next level by iMedia Connection. He or she usually amplifies messages”).

Social Media 100

Social Media CMS Development Tips Wikipedia 100

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. Is SEO just one piece of the puzzle for you? SEO Training.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. More or less, it will go like this: The buyer realizes they have a business problem and researches the topic.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Hubspot

MARCH 21, 2013

In 2012, one industry raked in $13 million in revenue. how much of that money came from attendees clutching a stack of business cards, floating around aimlessly looking for a sense of purpose and brochures to fill their swag bags? What does that business do? Are there any you think could be a good fit to work with your business?

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Webbiquity

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. ” Looking for a new job?

Linkedin 100

Linkedin Paid Content Tactics Tips 100

Hubspot

JUNE 6, 2012

The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. Not too shabby! Let's explain.

Lead Nurturing 28

Lead Nurturing Social Media Hubspot Advertising Agencies 28

Hubspot

DECEMBER 6, 2012

Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Here at Shareaholic, for instance, we use our Top Content report to identify our blog's sweet spots; HubSpot does something similar with their Blog Analytics. no additional marketing effort required.

Tips 28

Tips Content SERP Viral Marketing 28

SmartBug Media

MARCH 14, 2019

If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. ThinkGrowth.org (Business). Keep reading for tips on how to use the import tool and how to make your posts SEO-friendly. Better Humans (Productivity). The Happy Startup School (Startups).

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Webbiquity

JANUARY 30, 2014

7 Creative Ways To Use Pinterest To Cross-Promote Your Business by Rebekah Radice. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Pinterest: 3 Tips (and The 1 Secret They Share) by Heidi Cohen. Among her tips: collaborate (“Connect. Users will spend 4.5 Short attention span?

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Hubspot

JUNE 5, 2012

In fact, they announced 40 algorithm updates in February 2012 alone, followed by another 50 in March. Take a look: With this tool, you're able to see exactly which keywords Google is seeing when it crawls your website -- the list you see above is just a snapshot. 5) HubSpot's Page Grader. 4) SEOmoz PRO Tools.

Budget Programs 28

Budget Programs Top of Funnel SEO Google 28

Hubspot

JANUARY 11, 2013

Equally important for businesses to consider is the buying power behind Pinterest : Pinterest users purchase items more often and in greater quantities, spend more money, and shop more frequently than any other social network. To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search.

Paid Content 28

Paid Content SEO Long Tail Marketing Planning 28

Hubspot

FEBRUARY 6, 2019

In 2012, the service shifted to a paid advertising model where retailers had to pay to be featured in the Google Shopping search results. From that point forward, Google Shopping became a “branch” of Google AdWords — yet another way for retailers and e-commerce businesses to advertise their physical products on Google. Build ad groups.

Google 71

Google Cost Per Click Adwords CPC 71

Hubspot

SEPTEMBER 1, 2015

Venice: Born in 2012. Penguin: Born in 2012. Google cracked down on keyword stuffing, cloaking, link building. Google cracked down on keyword stuffing, cloaking, link building. Pirate: Born in 2012. is not keyword-stuffed. Here are a few tips to help you properly diagnose what happened.

Google 28

Google Copyright SEO SERP 28

Hubspot

SEPTEMBER 5, 2018

Drive potential customers to your business. Advertising is one of the oldest segments of business, save for currency and trade. Incidentally, the ad also mentioned the slave owner’s shop — a rug business — which inherently advertised his storefront, too. 1922 : Radio ads are born, and businesses purchase 10 mins for $100.

Paid Content 53

Paid Content Advertising Agencies Advertisements Advertising 53

Webbiquity

FEBRUARY 24, 2015

Find the answers to those questions and many more here in four dozen phenomenal SEO guides, tips and tricks from the past year. Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image.

Tactics 100

Tactics SEO Lead Scoring Lead Ranking 100

Hubspot

SEPTEMBER 21, 2012

Tip: If you record your calls for training or quality assurance, you can also use the recordings to transcribe questions and answers if you don't want to bug your sales and services teams. This is just taking tip #3 on the road. For example, if you're a SEO consultant, you might have a bevy of content around long-tail keywords.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

AUGUST 21, 2012

To prove it, we've compiled a starter list of B2B companies that create killer content on a regular basis to keep prospects coming back to their website and engaging with their business. Intercom is a customer relationship management and messaging tool for web businesses. You might want to think again. Blogs and Written Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hubspot

JULY 31, 2012

When you share compelling content on your Google+ business page, you'll not only engage your audience and generate discussions, but you'll also drive your followers back to your website where they can read/view the entire resource. Google+ Tip: Create a posting schedule, and post an update at least once a day. Add Personal Signatures.

Lead Gen 28

Lead Gen Google Optimization Ad Frequency 28