Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Individual marketers, companies or technologies are not creating the Year of More. If you haven’t already, go read Mark’s post.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. What do buyers really want from social media marketers?

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

AUGUST 7, 2020

Businesses that haven’t yet adjusted their online presence to reflect this may be at serious risk. In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 100

Google Tips Digital Asset Management Best Practices 100

Scoop.it

JANUARY 7, 2021

Imagine you have grand plans to open your own coffee company. This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. This brand claims to sell the world’s strongest coffee, and the seriousness of this statement is supported by the angry-looking skull on the company’s logo.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Conductor

APRIL 24, 2020

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results. In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google,” the company announced.

Google 52

Google Product Display Opt-in 52

Convince & Convert

OCTOBER 29, 2014

Everyone has at least one cowbell — it’s your unique, profitable talent people pay you for or your company’s unique offering. Google Trends can help answer those questions. Google Trends will tell you what gets searched the most and whether it’s growing, flatlined, or declining. What related terms are trending?

Trends 150

Trends Google Advertising Agencies Paid Search Agency 150

Contently

NOVEMBER 10, 2016

Last month, the at-home fitness brand took the number one spot on the Crain’s New York Business 2016 Fast50 , a list of the fastest-growing companies in New York. With a staggering two-year growth rate of 2,829,405 percent, the business is on track to increase its revenue by a factor of five this year.

Paid Search Agency 167

Paid Search Agency Companies Class Content 167

B2B Digital Marketer

MAY 20, 2021

When it comes to data and privacy compliance , most people think that it only matters to the big brands like Google, Apple, and Facebook. In this episode, Navah Hopkins shares her expertise on data, privacy, ppc, fraud, and how B2B companies can implement these rules in their organizations. Navah’s Twitter: [link].

Privacy 52

Privacy Paid Search Agency PPC Companies 52

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. It’s a Good Cross Between Facebook and LinkedIn.

Google 120

Google B2B Marketing B2B Case Study 120

accelerate agency

OCTOBER 14, 2021

To help you find what you’re looking for, you can use the following links to jump quickly between sections: What is a Saas Company? Book a Consultation SaaS adoption has been developing rapidly since 2018 and accelerated in 2020 amid the COVID-19 pandemic, with a growing need for business agility and the shift to remote work.

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

What is a Saas Company? The SaaS business model. Types of SaaS companies: B2B & B2C. Why businesses use SaaS. Stages of a SaaS company. Top 20 SaaS companies of 2021. Top 6 SaaS companies to work for. Getting started with a SaaS company. What is a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Convince & Convert

APRIL 15, 2016

The way our mind acquires, operates, and responds reminds me of the Google Knowledge Graph. Google Knowledge Graph is the largest warehouse of knowledge in digital history—and it’s doing it with your help. What Is Google Knowledge Graph? Till now, Google ignored the actual context used in phrases.

Google 117

Google Wikipedia Content Wiki 117

Contently

APRIL 19, 2017

Social media revenue has climbed in every report since the IAB began including such data in 2012. Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Convince & Convert

JANUARY 17, 2012

Marcus passionately speaks and writes about business and marketing on his blog, The Sales Lion. And as for businesses small and large, this void of true transparency is the M.O. In fact, I still own a company in Virginia where we install inground fiberglass swimming pools. Guest post by Marcus Sheridan. Transparency’.

Transparency 139

Transparency Paid Search Agency Business Marketing & Strategy 139

Biznology

JANUARY 12, 2012

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Then get your team to articulate exactly what “success” looks like for your business, your marketing plan, your various campaigns. Image via Wikipedia.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Marketing Insider Group

AUGUST 20, 2013

And many businesses are struggling to keep up. In an attempt to tell that story, I have covered the future of marketing and now I’m looking for the best quotes, studies and predictions on the future of business. Only 7% of Gen Y works for a Fortune 500 company as startups dominate the workforce for this demographic.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Biznology

DECEMBER 16, 2011

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Just look at the integration of Google+ goodies into Google’s search results.

Search Marketing 80

Search Marketing Doubleclick Planning Adsense 80

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Restate your company objectives; and reassure all of your messaging and sales approaches support those objectives. Do a SWOT analysis.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Moz

NOVEMBER 2, 2020

72% of consumers believe they will frequent neighboring businesses more after the crisis is over, but that will take all of us doing our part now to ensure as many SMBs are still there to greet us when better days return. What is Small Business Saturday? Small Business Saturday’s date this year is November 28th.

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

Industrial Marketing Today

APRIL 14, 2012

April 2012 marks a milestone for my industrial marketing company Tiecas, Inc. We are celebrating 25 years in business! That was the impetus for me to quit my management job with an oil country tubular goods (OCTG) manufacturer and take the plunge into starting my own business. It has been an incredible journey so far.

Paid Search Agency 60

Paid Search Agency Work Management Marketing Management Companies 60

Hubspot

SEPTEMBER 21, 2017

Late last night -- at least, here on the East Coast -- a formal announcement was made that, if you're as obsessed with the business of mobile as we are, didn't exactly come as a surprise. The word: Google had acquired a team from mobile electronics company HTC in a $1.1 billion deal. billion less than it bought it for.

Google 70

Google Mobile Marketing Buzz Pricing 70

accelerate agency

OCTOBER 1, 2020

When you’re looking to get a new SaaS company up and running, your primary focus needs to be on acquiring early adopters and beta users for your platform. Early adopters are important for any company. The top five are sites we recommend any SaaS business to look at using. You can’t submit your business to it, per se.

Promotion 52

Promotion Paid Search Agency Companies Startups 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? She is Business Insider’s ‘Top 5 Social Sales Influencer’ and works globally to help companies with their social media initiatives. Being a student of Business Psychology, her advice possess a unique edge.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

FEBRUARY 17, 2021

In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". And now, as the dust settles and employees find new, innovative ways to work productively from home, many businesses are wondering: Do we even need an office, anymore?

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

Biznology

DECEMBER 11, 2019

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. Your domain name is among Google’s 200 ranking factors. When googling your brand name, your website will be the first thing they see in the SERPs. A domain name is far more than your site’s address.

Domain 129

Domain Brand Identity Branding SERP 129

Brightedge

AUGUST 7, 2020

If you are a trusted website that receives backlinks from other sites, search engines like Google will also see you as trustworthy. Get backlinks from companies and individuals you already have good, business relationships with. 3 min read Backlinks are foundational to SEO and play an influential role in search engine ranking.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Martech

AUGUST 27, 2021

According to the Real Story Group’s Sarah Brown, the increasing pace of privacy legislation, privacy-protecting tools and advocacy, and the market-shaking actions by Apple and Google to limit cross-device and cross-site tracking have left all parties scrambling for secure footing. Talkwalker boosts UGC offering with Reviewbox deal.

Privacy 110

Privacy Work Management Marketing Management Privacy Protection 110

Navigate the Channel

AUGUST 3, 2023

While other companies have evolved as competitors since Microsoft released its first official version of PowerPoint in 1990, the familiarity of PowerPoint’s interface provides comfort and stability to presenters. Not a problem if you’re team Google in all your platforms.) It is the pinnacle of collaborative presentation software.

Budget Programs 65

Budget Programs Tools Tips Best Practices 65

NuSpark Consulting

APRIL 29, 2012

For those who manage multiple paid search campaigns for lead generation (like yours truly) with Google Adwords, or have others do it, I started testing a new feature that was rolled out this week, called Labels. I don’t need to explain the how of implementing labels; I’ll let Google do that. Purchase: “Buy” “Costs” “Prices” “Quotes”.

Work Management 100

Work Management Adwords Paid Search Agency Classified Ads 100

Marketing Insider Group

OCTOBER 9, 2013

The Future of Business is being defined right in front of our eyes. Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Hubspot

JULY 29, 2019

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales. And this doesn’t even consider any sales, support, HR, or finance tools those businesses are using, too. The concept of platforms isn’t new.

Work Management 76

Work Management Marketing Management Contingency Planning Business 76

Convince & Convert

FEBRUARY 8, 2016

The scene above is the same in every company. In 2012, a group of marketers got together to find a better way. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. Techvalidate ). 70% of the content we create never gets utilized.

Content Marketing 107

Content Marketing Marketing Budget Creation Business Lead Scoring 107

Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. As a marketer, think of yourself as in the business of public service. Content fuels virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

DiscoverOrg

JANUARY 2, 2019

“Big data” is very 2012. When we Google Thai restaurants, we expect results near us, plus driving directions from our current location. B2B big data is big business. BIG business. But big data has historically referred to gobs of behavioral data. As customers , we got used to the big-data treatment – fast.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. Marketers are beginning to understand that the road to success in the social business world is paved with valuable content that customers want. Taking The Brand Out Of The Story.

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100