ViewPoint

JULY 26, 2012

B2B Companies Outside High Tech Have Longer Way to Go to Reach Alignment. Click to start video at this point — Asked about was has or hasn’t happened in 2012 in sales and marketing that is surprising, Tony notes both positive and lagging developments.

Demand 120

Demand Enterprise Management Work Management Marketing Management 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Here is why they are wrong. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Tony Zambito

JANUARY 25, 2012

In the business-to-business world, the quest to connect with decision-makers has been and most likely will continue to be the main challenge confronting B2B leaders. Meeting this challenge successfully is the essential lifeblood of survival for many B2B companies. B2B Buying Process Today © All rights reserved by Kenny Madden.

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Buyer Personas B2B Allocation Peer-to-peer 100

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. Focus brand efforts on the buyer, not the business @SherylPattek #marketingopssummit. marketingopssummit.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. For example, social campaigns shouldn’t be confined to your business’ main account. For example. Brand awareness?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

KoMarketing Associates

MAY 31, 2012

Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. Watch what’s being said, and where, about your company, product or service.”. Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Learn from their mistakes and successes.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

SEPTEMBER 4, 2012

Last week I covered the 8 Marketing Strategy articles you missed when you were too busy. With the right amount of budget and the right agency, any business could reach their target audience. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Tony Zambito

FEBRUARY 10, 2012

First, with a focus only on the single buyer model, businesses risk finding their organization being excluded from a buyer’s network and not seen as an integral part of the buyer’s ecosystem. While we are seeing a rise in predictive analytics, companies are yet lacking profoundly in qualitative buyer behavior modeling.

Lead Ranking 100

Lead Ranking B2B Marketing Buyer Personas B2B 100

Online Marketing Institute

NOVEMBER 28, 2012

B2B: Business Media. MediaNext 2012. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Featured Jobs. Newest Jobs. Job Seeker Login. Post a Job. Employer Login. Browse Jobs. Search Jobs.

B to B 40

B to B Paid Content Social Media CMS Development 40

Tony Zambito

MAY 20, 2012

The State of Buyer Personas 2012. Today’s business leaders can reach a maturity level that allows for a robust practice of modeling buyers whereby buyer personas are one of the tools used for descriptive and predictive buyer modeling. Research-Based Understanding Gaining Momentum.

Buyer Personas 100

Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100

Nudge.ai

SEPTEMBER 7, 2017

Woods and Teshima came up with the idea on the plane ride back from a meeting surrounding their exit from Eloqua, a marketing automation software company they built in Toronto before filing for an Initial Public Offering and selling the company to Oracle for $957 million in 2012.

Marketing AI 28

Marketing AI Eloqua Marketing Automation Services Startups 28

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

Versium

AUGUST 14, 2018

Versium on Tuesday announced a partnership with LiveRamp , an Axiom company, to launch artificial intelligence-powered B2B audience segments,as part of a new business-to-business data management platform. Companies using the service see conversion rates increase by up to 900 percent, according to Versium.

Enterprise Management 40

Enterprise Management Marketing AI Work Management Marketing Management 40

MLT Creative

FEBRUARY 6, 2012

WEEK OF JANUARY 30-FEBRUARY 3, 2012. 6 lessons B2B companies can take from Super Bowl ad whizzes. 6 lessons B2B companies can take from Super Bowl ad whizzes. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. B2B deal cycles shorten as deal sizes shrink.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. The company home page and e-mail communications still lead B2B marketing efforts, but mobile and social media are poised to become the tools of the future, according to McKinsey Quarterly data. It is usually through a combination of optimized profiles, company updates and providing value in Groups.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

MLT Creative

JANUARY 31, 2012

This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

MLT Creative

JANUARY 20, 2012

Keyword research, meta-tagging and onsite SEO is exacting and exhausting, and even if the work is farmed out, the company still needs a sharp liaison. Big ideas that will transform B2B marketing in 2012. Enterprise websites can have a thousand pages -- creating unique search-engine optimization challenges, writes Nick Stamoulis.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

Hubspot

SEPTEMBER 30, 2014

Talk about a turnabout for a brand that was once so associated with illegal file-sharing that it blogged in late 2012, “Does BitTorrent = Piracy?” ” (Spoiler: The answer it gave was, “No.”). Turning Around BitTorrent''s Reputation. And that’s exactly the point.

Peer-to-peer 28

Peer-to-peer Work Management Bundling Marketing Management 28

Buzz Marketing for Technology

FEBRUARY 12, 2014

According to data from a December 2012 study conducted by eConsultancy, nearly 70 percent of client-side marketers described their experience level with responsive design as “average” or better, and more than half of that group described their companies as “ahead of the curve” or “state of the art” when it came to the design technique.

Design 100

Design Advertising Agencies Mobile Advertising Paid Search Agency 100

B2B Marketing Traction

JUNE 16, 2015

In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers. B2B marketing needs to be transparent, and the human side of a company’s story needs to come out. That’s an increase from 46% in 2012.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

Webbiquity

FEBRUARY 10, 2015

Image credit: Business 2 Community. Just 18% of consumers trust posts by brands or companies on social sites like Facebook and Twitter. While 78% of companies now have a dedicated social media team, only 26% integrate social media fully into their business strategies. Business 2 Community ). ” ( DashBurst ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Tony Zambito

FEBRUARY 16, 2012

This is part 1 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . This is a very expensive proposition for companies to take on today. IT Buying Process © All rights reserved by Kenny Madden.

Top of Funnel 100

Top of Funnel Lead Ranking B2B Sales Marketing Funnels 100

Adobe Experience Cloud Blog

JUNE 24, 2013

They expect companies to keep seamless track of their purchasing history, communication preferences, and desires… and they demand that companies use that information to create individual, personalized conversations. The 2008 recession permanently altered how companies think about measurement.

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

MAY 17, 2012

Otherwise, you're wasting a whole lot of time making decisions without proof that they work and/or benefit your business in some way. Students have accepted this false notion that even if you're just answering phones, the fact that you had some big company's name on your resume will get you a job. So pay attention in stats.

Paid Search Agency 28

Paid Search Agency Planning Advertising Agencies Work Management 28

KoMarketing Associates

NOVEMBER 3, 2014

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Businesses at their core, exist to solve a problem for their target audience. Businesses at their core, exist to solve a problem for their target audience.

Online Marketing 120

Online Marketing Work Management Advertising Agencies Marketing Management 120

Hubspot

NOVEMBER 9, 2023

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Notice how the “send us a private message” button that appears under some posts: Image Source Learning how to use X for business can unlock an enormous opportunity for both companies and individuals.

Twitter 66

Twitter Ideal Customer Profiles Ad Exchange Curation 66

Hubspot

JULY 18, 2012

At HubSpot, we've known for a while -- anecdotally -- that link bait content is extremely beneficial to our business blogging efforts. I looked at all articles we've published to this blog during the span of 1 year -- from July 2011 through June 2012. Why We're Sold on Link Bait at HubSpot. But we never really looked at the numbers.

Lead Scoring 28

Lead Scoring Lead Ranking Advertising Agencies Hubspot 28

Hubspot

MAY 10, 2012

In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to. 3) Promote new content with company status updates. You know what a great solution for that problem is? Social media!

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28