The Point
DECEMBER 16, 2011
If you’re looking to integrate email into your lead generation mix in 2012, you would do well to consider list purchase as an increasingly viable option. You decide that you want to email those prospects with an offer to download a white paper about the business problem your product solves. That was then. List Purchase.
The Point
FEBRUARY 4, 2013
All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. Optify’s customers are primarily small- to mid-size companies.). * More than 10 percent of the reporting companies discontinued their paid search (SEM) campaigns in 2012.
The Point
NOVEMBER 28, 2012
The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging.
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