Biznology

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Gen Z Driving the Changing Demographics of Independent Work

Biznology

As the study chart below shows the two youngest generations – Gen Z (born 1997-2012) and Millennials (born 1980-1996) – make up the majority of independent workers (freelancers, self-employed, gig workers, etc.). Obviously, a lot’s changed since 2012. .” The data increasingly shows this to be true.

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5 Steps to Online Marketing Success in 2012

Biznology

Rumor has it that 2012 is the year the world ends (and yes, I am going to use that joke all year long). What are the 5 steps to online marketing success in 2012? Then get your team to articulate exactly what “success” looks like for your business, your marketing plan, your various campaigns. Image via Wikipedia.

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Holiday season 2011 is over–are you ready for 2012?

Biznology

In fact, you should have a strong plan ahead for the rest of this year and the first half of next year to have enough time to possibly impact your organic search results for holiday season 2012. Good luck in 2012 because for all intents and purposes the 2011 holiday season has already taken its course. What about social media?

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2 Huge Search Marketing Risks in 2012—And What To Do About Them

Biznology

If you’re like most businesses, your 2012 marketing plan relies heavily on search engine marketing. Both paid and natural search continue to offer businesses excellent growth opportunities for the foreseeable future. Image via Wikipedia. At the same time, that growth could come to an abrupt halt.

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Olympics, Diversity and Social Business Platforms

Biznology

In 2012, looking at the various national teams–and there are 204 of them represented in London–it’s evident that diversity is a major asset for countries looking for Olympic glory, and that goes way beyond physical appearance. Photo credit: clevercupcakes.

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11 inspiring case studies of digital transformation

Biznology

Digital transformation is profound change in business activities, processes, competencies, and models to fully leverage customers at every touchpoint in the customer experience. VALUE: Judge change by how digital transformation helps create the next business. Do these case studies relate to your business? Need some examples?

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Business tweeting is a life-sentence

Biznology

Before you decide on a whim to register, activate, populate, respond, and promote your business or brand via Twitter , take a second to think this through. 2012 Top Social Media Celebrities: Watch Their Tweets & Like Their Facebook Posts! 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com).