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5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways. Image Source. Image Source. Create connection with authenticity.

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16 Effective Ways to Build Your Online Presence

Hubspot

Below we'll review what an online presence is, and explore 16 effective ways to build your online presence. Build an email list. One of the top ways to build your online presence is to create and grow an email list. Additionally, off-site SEO also includes building credibility with backlinks. Master SEO. Create value.

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I’ve joined HubSpot as VP platform ecosystem, and this is why

chiefmartech

As I noted in a post back in 2012 — Is marketing technology consolidating or diversifying? But then HubSpot approached me about the opportunity to help them shape their platform ecosystem strategy. Of course, in my head I wondered: did HubSpot really want to lean into a platform worldview? True platforms love wondrous variety.

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How to Master Non-Awkward, Effective In-Person Networking

Hubspot

Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships , according to John Bennett , director of the Master of Science at the McColl School of Business. According to Performics' 2012 Life on Demand Survey , 40% of people feel more comfortable engaging with people online than in person.

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Beyond the Media Meltdown: Navigating a Brand-Driven Media Future

Content Standard

Remember the 2012 Red Bull Stratos mission and accompanying documentary , Mission to the Edge of Space? They’ve continued to grow the business with content marketing programs focused on empowering consumers to make informed choices about their personal care and household products.

Media 98
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Top 10 marketing automation tools every marketer must have

ClickZ

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

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Are Blogs Dead in 2021? We Asked 10 Marketing Experts

Hubspot

In 2012, we feared the world would end and we would all just poof. Lisa Toner , director of content at HubSpot, says it's not enough to just have a blog nowadays. That's not true for podcasts," says Matthew Brown , senior podcast producer at HubSpot. "A It seems we all have an obsession with killing things off.