Contently

MARCH 30, 2020

In the face of that uncertainty, companies are tightening their belts. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. And the best thing we can do for ourselves, our companies, and each other is to tell great stories.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Convince & Convert

AUGUST 31, 2015

We investigate three of the biggest: Twitter, LinkedIn, and Facebook. From the 2013 Boston marathon attack to the deaths of Osama Bin Laden and former British Prime Minister Margaret Thatcher, Twitter has consistently delivered groundbreaking news stories to the world ahead of the likes of Google and CNN. The Hunger Games grossed $152.5

Social Media 156

Social Media Media Ad brokers Twitter 156

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 1) Google Scholar.

Planning 145

Planning Research Tools Best Practices 145

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. Social platforms such as LinkedIn, TikTok, etc. This is how you will build a community of like-minded people.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Atomic Reach

JANUARY 3, 2019

You do not feel any connection with a mere ask, but you probably feel differently when the ask includes a story that adds value or makes the company relatable to you. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find her on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Marketing Insider Group

NOVEMBER 15, 2012

Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing. Change or die!

Social Marketing 100

Social Marketing Planning Peer-to-peer Business 100

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! I’m your host, Matt Heinz.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

Heinz Marketing

AUGUST 30, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. And if you are watching us live on LinkedIn today, we will be watching the comments. Another Canadian company.

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

Hinge Marketing

JANUARY 9, 2020

By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. According to LinkedIn , there are more than two million posts, articles, and videos added to that social media platform every day.

Research 118

Research Co-Registration Brand Identity Branding 118

Webbiquity

JANUARY 19, 2016

All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Scoop.it

OCTOBER 5, 2021

If you’re not working on a project, you’re either applying for new jobs or networking with other professionals on LinkedIn. Or you can use it to find emails of people running popular blogs so you can collaborate for link-building opportunities. The tool was developed by Omar Ismail and Aleem Mawani (Former Google project manager).

Work Management 82

Work Management Content Marketing Marketing Management Planning 82

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! I’m your host, Matt Heinz.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Linkedin Ads. How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

MAY 29, 2023

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! I’m your host, Matt Heinz.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Hubspot

OCTOBER 31, 2012

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Maybe more.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Apollo

JUNE 6, 2019

As you build your go-to- market strategy, it’s imperative to have an organized, centralized repository of all of your work. Depending on the size of your company and the availability of information from others, this lesson can go quickly or take some additional time to gather everything. Importance of a repository. Next Steps.

Ideal Customer Profiles 40

Ideal Customer Profiles Organization Research Case Studies 40

Marketing Insider Group

DECEMBER 4, 2012

In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I think we will continue to see the rise of the personal brand, brand evangelists and thought leaders as formal roles within companies. Do you Agree?

Social Marketing 100

Social Marketing Paid Search Agency Content Marketing B2B Thought Leadership 100

Marketing Insider Group

JANUARY 27, 2014

that companies should abandon due to the overwhelming evidence that most visitors scan the page and leave because they are not looking for information about your products. In November, 2012 the Coca-Cola company declared the death of its own corporate website. ” Content Is King And The Corporate Website Is Dead.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Marketing Insider Group

SEPTEMBER 4, 2012

Common mistakes include talking too much about your products, promoting your company before you’ve allowed them to get to know you at all, or even “creative storytelling” that is an obvious or insidious attempt at getting the reader to enter into a sales conversation before they are ready. Build Your Own Content Marketing Destination.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. Are your efforts on LinkedIn and Twitter paying off?” After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. she queried. How many leads have you generated? How about you?”.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Directive Agency

DECEMBER 13, 2018

Keyword research is an extremely significant process for any B2B SEO agency company. Google Correlate. Google Keyword Planner. Google is able to better understand what your content is about this way! Internal links help Google find the value and relation of your content. Build Strong Social Media Accounts.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. In 2012, IBM made a concerted effort to use a unified keyword database. Hundreds of people had some part to play in building the assets, sites, press releases, and blog posts.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? We help unlock the power of Social Employee Empowerment (SEE) or as we call it our blueSEE ™ approach to building your brand from the inside out. Tell us: who is Cheryl Burgess?

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

Biznology

AUGUST 14, 2012

It’s 2012 not 2006 — olly olly oxen free. Well, you first need to build out any sites you already have, including all your companies, foundations, and boards. Textual healing is something that’s good for me. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Companies who built their marketing budget around the value of the service can find themselves crowded out. Google Display Ads – With Targeting. Google Display Ads – With Targeting.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Metadata

JULY 31, 2019

When Google introduced Adwords, advertisers were able to generate visitors to their websites at just a few cents per click. Companies who built their marketing budget around the value of the service can find themselves crowded out. Google Display Ads – With Targeting. Google Display Ads – With Targeting.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

DECEMBER 11, 2013

Along with the acquisition of Instagram in 2012, this change in Facebook’s EdgeRank algorithm is but a piece of the shift Facebook has been making toward promoting more visual content. The 2 Most Important Google+ Updates of 2013. 1) Google+ got an updated look and feel.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. As more and more companies catch on to the most effective strategies for getting found online and generating more leads and customers, the future of inbound marketing is looking more competitive and fast-paced than ever.

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Golden Spiral

NOVEMBER 6, 2018

We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies. How should B2B Tech Companies Use Social Media? There’s no denying the power of social media.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Hubspot

NOVEMBER 5, 2014

When it comes to social media, many of us take an “if you build it, they will come” approach. They expect companies to be present on an average of 3.4 Then, things get messy: Instagram, Pinterest, and Google+ have around 30% of respondents. What’s your Ello strategy, by the way?). But does that approach actually work?

Social Media 28

Social Media Media Buyer Personas Youtube 28

Hubspot

JANUARY 10, 2013

Since Facebook and the mobile world need to get closer and closer together, it's certainly a possibility, but I think most people are agreeing that Facebook releasing its own smartphone isn't too likely for the 15th, considering Zuckerberg himself denied it in July of 2012. 4) Facebook Builds, Launches "Facebot!".

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

AUGUST 7, 2012

A 2012 study from Ipsos OTX and Ipsos Global @dvisor revealed that 22% of global internet users said they would purchase from a brand if they saw that a friend liked or followed the brand on a social network such as Facebook or Twitter. — Ekaterina Alexeeva (@Kaplya_indigo) July 26, 2012. 5) Educate Through Google+ Webinars.

Social Media 28

Social Media Creativity Media Landing Pages 28

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Stacey Acevero. Meghan Biro. MeghanMBiro.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

OCTOBER 16, 2013

Stories of companies with meteoric rises abound, and it may seem like they''ve been fated from the very beginning. These companies just made some smart marketing decisions that led to some serious growth spurts along the way. These companies just made some smart marketing decisions that led to some serious growth spurts along the way.

Brand Identity 28

Brand Identity Branding Top of Funnel Practices 28

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Definitely!

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28