KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. Twitter is one solution. Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

MARCH 13, 2014

Dave Stein, ES Research Group, How Much Social Selling Should Sales Reps be Doing? If so, you should probably be doing a lot of social selling. Social media and inbound sales are like the icing on the cake, she said. Click to start video at this point —Are you a sales rep in the high-tech industry? By Dan McDade.'

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Biznology

AUGUST 20, 2012

unique visitors in March 2012, while the Skittles Facebook Page attracted 320,000 visitors–14 times as many. That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. 423 minutes are spent each month by Facebook users social networking.

Social Media 80

Social Media Media Social Networks Wikipedia 80

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). How will brands, social media marketers, and PR professionals find their way back to the fold? He is the author of “@YourService” (Wiley, 2012).

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Marketing Insider Group

APRIL 2, 2013

As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the Future of Marketing ? While many other books have written on either social business or social branding, few combined these topics to explore the real-world success stories of major brands.

Social Marketing 100

Social Marketing Enterprise Management Planning Lead Ranking 100

Webbiquity

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Many of this year’s best posts about Google’s newest social platform were written early in the year. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 100

Google Tips Digital Asset Management Best Practices 100

Biznology

JULY 26, 2016

About the panel: Chris Abraham , digital strategist and technologist, is a leading expert in digital: search engine optimization (SEO) , online relationship management (ORM), Internet privacy, and online public relations with a focus on blogger outreach, blogger engagement, and Internet crisis response. Like this post?

PR 80

PR Web 2.0 Blogger Public Relations 80

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

NOVEMBER 5, 2013

Our goal in designing these awards was to honor the top 50 women and top 50 men in social media. This year, we wanted to target a specific group once again, and so we agreed to honor the top bloggers, authors, PR specialists, and journalists on Twitter. She is an expert blogger for AT&T Networking Exchange on social media.

Twitter 100

Twitter Blogger Thought Leadership Social Media 100

Webbiquity

OCTOBER 5, 2012

Again, thank you for reading the MarketingSherpa Readers Choice top b2b marketing blog for 2012. Both provide PR and social media professionals with extensive capabilities for tracking and growing media coverage of their organizations or clients. What’s the Best Social Media Monitoring Tool? Vocus vs. Cision (November 8, 2011).

PR 100

PR Stats Social Media Twitter 100

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Online editorial calendar for content marketing and social media planning. Google Review Count: 715,000.

Planning 145

Planning Research Tools Best Practices 145

Hubspot

DECEMBER 21, 2011

So to get everyone excited for 2012, we reached out to industry influencers (deep breath) Anita Campbell, Valeria Maltoni, David Meerman Scott, Michael Brito, Jason Falls, Stephanie Agresta, Todd Defren, Aaron Strout, Rachel Happe, and Chris Brogan (phew! In 2012, companies will get found online by. ".learning The tail becomes the dog."

Dwell 28

Dwell PR Inbound Marketing Twitter 28

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. I think that is why the survey shows social media is a small fraction of traffic to websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Ambal's Amusings

APRIL 3, 2012

2012-04-02T07:08:00Z. 2012-04-02T07:08:00Z. The blog roll is list of links to blogs that the blogger likes. Connecting to a social media outlet serves considerably in marketing content. About the author : Claudia is a blogger by profession. MicrosoftInternetExplorer4. Blog rolls and shout outs.

Interactive Marketing 100

Interactive Marketing Marketing Strategy Marketing & Strategy Content Marketing 100

Convince & Convert

JULY 17, 2012

Did you assume this post is all about regulations and company policies that may limit your use of social media for promotions, marketing programs and corporate communications? Brands in this camp have throttled up their social media programs without taking into account the risk to reputation and cost of non-disclosure. Well, relax.

Social Media 126

Social Media Media Paid Search Agency Ethics 126

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. Listen Now . via MarketingCharts.

Personalization 136

Personalization Social Media Skype Blogger 136

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. In addition, LinkedIn provides performance metrics on article views and social media engagement.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Atomic Reach

JANUARY 3, 2019

It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand. Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

APRIL 10, 2018

In 2012, J.C. Except, in 2012, sales for J. Fobes, a blogger who runs Penny Pinchin’ Mom. This is also a chance to broaden your reach on social media and through email by creating fun countdown emails and social media posts. Penney stopped promoting sales and offering coupons. Penney actually dropped 25%.

eCommerce 100

eCommerce Examples Click Rate Urgency Marketing 100

Lenny's Newsletter

AUGUST 29, 2023

engineering manager, social media manager) Pain point you’re solving (e.g. These social media managers, these people who were (a) figuring out what social media actually was, and then (b) having to scale this work across multiple clients and customers. In 2012, Instagram had only really started.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Digital B2B Marketing

APRIL 11, 2013

In the Content Marketing Institute’s 2013 benchmarks (released in October 2012, in addition to content they mastered time travel), the top challenges are producing enough content (64%), producing the kind of content that engages the audience (52%) and producing a variety of content (45%). Content was a supporting element only.

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Convince & Convert

JANUARY 28, 2014

HubSpot frequently posts blogs like this one, “ The Ultimate List of 2012 Email Marketing Stats. “ Not only does HubSpot share stats and cite the sources, it also provides “Tweet This Stat” links that allow readers to instantly share the stat with their followers. More Backlinks for SEO. Increased Conversions.

Statistics 132

Statistics Content Marketing Paid Search Agency Stats 132

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Personally, I am less likely to share an article through social media if it is on a site that is covered with garish ad units or is always popping up subscribe forms. of all traffic in February 2012.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

Webbiquity

FEBRUARY 2, 2012

Is Quora still a significant social media destination? Blogger interest in the site seemed to follow a similar pattern. As things stand now, there’s unlikely to be a 2012 version of this post next year. But that flood began to subside in about April of last year and had slowed to a trickle by late summer.

Best Practices 100

Best Practices Social Media SEO Blogger 100

Writing on the Web

DECEMBER 26, 2012

Gates uttered this one-liner way back in 1996, but the flurry of updates to Google search algorithms during 2012 has ensured that his words still resonate. The leading contributor to DegreeJungle.com , she is also a full time writer and blogger specializing in education, social media, and entrepreneurship. “ Content is king.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. Breaking Down Assumptions about Social Media. Executives Are More Likely To Use Social Tools.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Marketing Insider Group

FEBRUARY 28, 2012

And those who know how to use social channels to deliver helpful messages will ride the wave of this new era in personal branding. Fast forward to 2012 and the erosion of trust in businesses, government and traditional media. I have covered before 5 Steps To Get Your Social Media Game On and Finding the Time to Tweet and Blog.

Personalization 100

Personalization Brand Identity Branding Ad Building 100

Convince & Convert

JANUARY 7, 2016

In addition to his work as Director of Content Strategy at Oracle Marketing Cloud, Jeff has worked as an author, strategist, marketer, speaker, and blogger. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Jeff’s Book.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

Online Marketing Institute

NOVEMBER 28, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. 11/27/2012 -15:36 PM. 56 percent use social media to get visitors to share messages socially, broadening reach.

B to B 40

B to B Paid Content Social Media CMS Development 40

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. You can access the original article at: How Manufacturers Can Use Social Media to Win Business.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

Marketing Insider Group

SEPTEMBER 4, 2012

And 6 Social Media and Search articles you missed when life was too hectic. Content Strategy and Content Marketing may be the marketing buzz words of 2012 but their meaning is still debated by many in our industry. I’ve also created a twitter list of these resources and other influential bloggers that you can also subscribe to.

Content Marketing 100

Content Marketing Advertising Agencies Planning Paid Search Agency 100

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. In 2012, IBM made a concerted effort to use a unified keyword database. And the words enriched all related social outreach.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Sprout Social

JUNE 23, 2016

While she didn’t start out in this role, Jordan’s interest in education and training grew during her time at Sprout Social. Started at Sprout: November 2012. ’ Jordan Balkin Product Education Specialist @ Sprout Social @jordanbalkin. Do you have a personal favorite social media platform? Name: Jordan Balkin.

Education 74

Education Product Training Work Management 74

Marketing Insider Group

DECEMBER 22, 2011

B2B Inbound Marketing: Top tactics for social media, SEO, PPC and optimization [link]. Social Business Leadership Framework: [link]. Most Marketers Clueless About Social Media Conversations [link] | Wow, this is almost shocking, actually! #SM Studies show social media a long way from integrated into the marketing mix.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Online Marketing Institute

JULY 31, 2012

Sales & Marketing. --> Bloggers. --> Resources. MediaNext 2012. Top Social Media Measurement and Tracking Tools. 07/25/2012. We have integrated some of our other social vendors like Gigya into Sitecatalyst so that we can look at our shares, likes, tweets, pins, social logins, comments, etc., M&A and Finance.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? It’s 2012 not 2006 — olly olly oxen free. So, please beware.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Hubspot

OCTOBER 4, 2012

This week, Inc.com announced the 2012 Inc. giving feedback on top of the funnel marketing like blogging and social media, middle of the funnel marketing like marketing automation and email, and finally, analytics to close the loop. But their content isn't getting shared on social media that often. For example, they have a blog.

Lead Scoring 28

Lead Scoring Lead Ranking Top of Funnel Marketing Automation Services 28