article thumbnail

The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012. ” The state of earned media blogger outreach.

article thumbnail

Socialympics: How Social Media and Blogging Has Boosted Sports Media

Convince & Convert

Dump your local sports section in the paper and hop on your iPad to read sports opinions from your favorite bloggers. The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Google+ and the Independent Sports Blogger. New Media Entities are Born.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Krista LaRiviere of web presence optimization software vendor gShift Labs offers six reasons for brands to embrace Google+, among them fresh content (“Google+ is just one more place to publish your press releases, blogs, testimonials, case studies and news. This tip from guest blogger Mark Traphagen (again) is almost too good to share.

Google 100
article thumbnail

Why you should consider centralizing your search keyword lists

Biznology

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

article thumbnail

5 Key Elements of Modern Inbound Marketing

Digital B2B Marketing

of all traffic in February 2012. In addition to blogger outreach (often included because of inbound marketing’s connection to social media), recommendations through press, analyst and media relations should be on nearly every inbound marketer’s agenda. It is valuable, but it isn’t inbound marketing.

article thumbnail

How to Increase Your Content Visibility in Google Knowledge Graph

Convince & Convert

Google launched a new system in 2012 to improve its search process, Google Knowledge Graph, aiming to provide an enormous amount of information in an organized way and make it accessible universally. A mention from the right blogger can trigger a cascade of great press for your business. What Is Google Knowledge Graph?

Google 117
article thumbnail

The best online reputation defense is a good offense

Biznology

The reason you’re so accomplished is because you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. It’s 2012 not 2006 — olly olly oxen free.

Ning 80