Hubspot

AUGUST 18, 2017

You don’t need to enroll in a bunch of writing classes or join a content marketing team to become a good blogger (although it certainly doesn't hurt). For example, “They will collaborate to create a new style guide.” You can hone your writing skills online -- and this blog post can be one of your bookmarkable resources.

Tips 78

Tips Class Copywriting Fulfillment 78

Hubspot

JULY 9, 2012

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Give it a hard start and stop, too -- another HubSpot blogger is a fan of taking her laptop somewhere without a power cord, giving her only enough time to blog that her laptop battery allows.

Blogger 28

Blogger Paid Search Agency Aggregators Wiki 28

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. Today's marketing department, for example, looks very different than it did even just a few short years ago.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Hubspot

APRIL 17, 2012

Consider the following traditional examples: Night clubs and bars limiting entry, making patrons wait in line outside to increase the perception that the venue is popular to attract more passersby. — Ted Engel (@iamtedE) April 6, 2012. The concept of social proof is nothing new, and it needn't only apply to an online world.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

OCTOBER 9, 2012

I also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. We use HubSpot to measure our traffic and social media engagement. 2) Listens to the Buzz. It’s about dialogues, not monologues.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

MARCH 30, 2012

In fact, when done well (meaning it's not just three, sentence-long points slapped together), a list post can take just as long -- if not longer -- than any other type of post for bloggers to write. For example, if you notice in this very list post, all of the items on this list are qualities of awesome list post. Take risks!

High Quality Lead 28

High Quality Lead Blogger Lead Scoring Lead Ranking 28

Hubspot

AUGUST 13, 2012

But you may have heard that we're in the heat of planning the biggest inbound marketing conference ever (at which Cyndi Lauper is indeed performing) -- INBOUND 2012. We're going to share some of our secrets with you that have helped drive our ticket sales for INBOUND 2012; hopefully these will help you promote your next event, too!

Conference 28

Conference Paid Search Agency Urgency Marketing Pricing 28

Hubspot

FEBRUARY 19, 2018

52 Small Changes: One Year to a Happier, Healthier You by Brett Blumenthal (2012). The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg (2012). For example, Duhigg wrote about one woman who decided to quit smoking. You would probably get along pretty well with superstar blogger and author Mark Manson.

Positioning 77

Positioning Work Management Viral Marketing Fulfillment 77

Hubspot

DECEMBER 20, 2012

In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MAY 8, 2012

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. Unfortunately, too many bloggers undermine the value of these loyal members of their blog's readership.

Top of Funnel 28

Top of Funnel RSS Landing Pages Opt-out 28

Hubspot

MARCH 21, 2012

HubSpot, for example, might not ( depending on our analytics , of course) want to choose "inbound marketing" as a topic for a blog bundle; not only is it far too broad to be helpful, but perhaps leads that download content about inbound marketing as a general concept don't close at a very high rate. Presentation Slides.

Lead Gen 28

Lead Gen Sales Qualified Leads Bundling Lead Scoring 28

Hubspot

SEPTEMBER 10, 2012

Although if you're already an avid blogger, you know that even with all the shortcuts in the world, you really just have to sit down and write. We do that here at HubSpot, actually. It stems from a lack of understanding of 2012 SEO -- your boss probably gets SEO from 2001 just fine. So what do you do? because it is.

Cost per Lead 28

Cost per Lead Product CPL Inbound Marketing 28

Hubspot

JULY 24, 2012

” A few weeks ago during the MarketingSherpa Optimization Summit, HubSpot performed a live experiment to test whether a limited-time offer performed better than if there was no scarcity factor at all. Groupon is the perfect example of using both tactics. Practically every commercial is a limited time deal. Proof in Numbers.

Urgency Marketing 28

Urgency Marketing Paid Search Agency Landing Pages Demand 28

Hubspot

JULY 22, 2013

What’s more amazing is that six years ago, Silver was an anonymous blogger posting predictions on Daily Kos. Nate Silver is the ultimate inbound marketer, a guy who used “content” (his blogging and his statistical analyses of the 2008 and 2012 presidential elections) to draw an audience toward him and build awareness of his personal brand.

Inbound Marketing 28

Inbound Marketing Conference Statistics Blogger 28

Hubspot

MAY 27, 2015

Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. Spamming Was Very Profitable Back in 2012. 500 list in 2012. And that became all too clear when I went to Distilled's LinkLove event in London in April 2012. We're working with a very well known SEO blogger in the U.K.

Google 28

Google De-duplication Skype CAN-SPAM 28

Hubspot

AUGUST 2, 2012

We're knee deep in 2012 Summer Olympics coverage, and billions of eyes from around the world are watching athletes attempt to break records and bring home the gold. That, my friends, is a prime example of newsjacking ! There's even a blogger that posts consistent updates on the app. And then there are the elite.

Campaigns 28

Campaigns Paid Search Agency Mobile Advertising Work Management 28

Hubspot

SEPTEMBER 11, 2013

So in October 2012, LinkedIn launched the Influencer program, allowing selected “thought leaders” (their term) to share original content directly with LinkedIn users. I was asked to be an Influencer during the holiday season last year (December 2012.) Here''s another example. These are not isolated examples. Similar idea.

Linkedin 28

Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

NOVEMBER 28, 2012

That's all well and good for companies with dedicated social media or community managers -- but for many small businesses that have a social media manager who is also playing the role of blogger, site manager, email marketer, and salesperson, adding yet another social network to your repertoire is a much taller order. How do you get them?

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Hubspot

JUNE 19, 2014

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. ” Actually, that''s from Star Wars.

SEO 28

SEO PageRank Domain Merchandising 28

Webbiquity

OCTOBER 23, 2012

Find the answers to those and many more questions here in more than two dozen of the best Twitter how-to guides, resources, tools and reviews of 2012 so far. ” New Twitter Brand Pages – Guideline and Examples by DreamGrow Social Media. ” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot.

Paid Content 100

Paid Content Twitter Tactics Tools 100

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. I won't sugarcoat it: 2017 was a tough year to be a blogger. Traffic to the HubSpot Blog 2014 - 2017. Talk to us @HubSpot. There isn't one magical strategy that will keep your blog growing forever.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

APRIL 14, 2016

As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he first launched the platform in 2012 : Medium is not about who you are or whom you know, but about what you have to say.". For example, if you're into baseball, you could follow the "baseball" tag. Into "small fluffy dog breeds"?

Advertising Mediums 28

Advertising Mediums Promotion Tagging Stats 28

Webbiquity

AUGUST 28, 2012

Find the answers to those questions and many more here in almost three dozen of the best social media tips, how-to guides, lists and reports of 2012 so far. 101 Examples of Social Business ROI by Dachis Group. 6 Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. How do we demonstrate the ROI of social efforts?

Social Media 100

Social Media CMS Development Tips Wikipedia 100

SmartBug Media

MARCH 14, 2019

On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform launched in 2012 by Twitter’s former CEO, Ev Williams. Here are a few examples of popular publications focused on a specific topic: The Mission (Technology).

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Hubspot

JANUARY 14, 2021

Marketing Meeting Agenda Example. wouldn't it be interesting for a blogger to learn a little bit about a PPC experiment? For example, if you have a social media team, this is their opportunity to report on the success of every single social network they manage. For example: Is this project still worth pursuing?

Work Management 100

Work Management Lead Ranking Marketing Management Marketing Qualified Leads 100

Hubspot

DECEMBER 6, 2012

If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. no additional marketing effort required. 1) Don't try something new.

Tips 28

Tips Content SERP Viral Marketing 28

Webbiquity

JANUARY 30, 2014

But it’s value is significantly less for industrial products, tech, finance, or trucks, for example. For example: • Pinterest is the 16th most visited website in the United States. 90% of US online specialty retailers use Pinterest; that’s an 81% increase since 2012. • Users will spend 4.5 93% of Pinterest users are women.

Best Practices 100

Best Practices Social Networks Paid Search Agency Stats 100

Hubspot

APRIL 13, 2020

As tech journalists and bloggers dug into the origin of the odd video app, some were surprised to discover that TikTok, which took America by storm, was actually inspired by an app created by the same company in China. Here's an example of a current QZone profile that shows just how similar the platform is to Facebook: Source.

Social Media 96

Social Media Media Facebook User-Generated Content 96

Hubspot

JULY 29, 2018

An example of this is the Twitter API. To see some examples, check out this roundup of some of the most amusing bios on Twitter. Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Example: yourblogname.blogspot.com.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

JANUARY 16, 2013

The keywords people are using to get to your website, for example, tell you what topics people are interested in and searching for. She is a HubSpot Inbound Marketing Certified Professional, Honors Distinction with over 12 years’ experience with search, social media, e-mail, and content marketing. December 2012. November 2012.

Marketing Automation Services 40

Marketing Automation Services Tools Planning Content Marketing 40

Hubspot

JANUARY 31, 2012

This statement seems to imply that P&G has been seeing dramatically increased sales due to its immense ad spend, but the truth is really that the company's marketing spending is up 24% over the past two years, despite only a 9% sales increase in its 2012 Q1 earnings and a 6% sales increase over those same two years.

Paid Content 28

Paid Content Paid Search Agency Long Tail Marketing Mobile Advertising 28

Hubspot

AUGUST 13, 2012

According to Monster.com , "In 2012, leading-edge internet technologies will again be a leading generator of marketing jobs." Here at HubSpot, however, we've spent a lot of time hiring inbound marketers -- a few hundred, in fact. Take that new job site on inbound.org, for example. You know what else they're doing?

Inbound Marketing 28

Inbound Marketing Work Management CMS Development Paid Search Agency 28

Hubspot

AUGUST 8, 2012

For example, on a recent webinar we made a game out of tweeting our event hashtag, awarding free tickets to our upcoming (and epic) inbound marketing event INBOUND 2012 for those who tweeted our hashtag the most. Wrote a fantastic blog post, for example? Here at HubSpot we've definitely made our share of mistakes !

Paid Search Agency 28

Paid Search Agency Social Media Differentiation Custom Publishing 28

Hubspot

AUGUST 9, 2018

According to Monster , there were over 200,000 marketing jobs in the United States in 2012. For example, a “blogger” at one company might be referred to as a “content creator” at another. How many people are looking for marketing jobs, and what companies are looking for them? Is there room for growth and innovation?

Paid Content 92

Paid Content Marketing Budget Creation Work Management Planning 92

Hubspot

MARCH 20, 2016

This post originally appeared on HubSpot's Agency Post. What was once a solely utilitarian product for designers and printers, Pantone’s color chips have gained a cult following from design-minded individuals who are accustomed to bloggers distilling weddings and apartments and even movies into corresponding color palettes.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Forecasting Design 28

Hubspot

SEPTEMBER 21, 2012

We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. For example, we recently released a brand new ebook, 7 Awesome Analogies to Help Explain Inbound Marketing. Here, take a look at an example of this.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

MAY 26, 2021

For example, if I link to our blog post about backlink strategies , the anchor text is "backlink strategies.”. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Anchor text is simply the text copy that's hyperlinked.

Link Building 101

Link Building Lead Scoring Lead Ranking Webinar Metrics 101