persona 
Sprout Social
SEPTEMBER 21, 2020
Photography blogger John Watson says, “the right focus can create an emotional connection with the viewer.” Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. Focus is what enhances a subject or object by making it stand out from its surroundings.
Hinge Marketing
OCTOBER 30, 2015
For those who don’t know, guest blogging is when you create a piece of content and reach out to other websites to host the content, thus reciprocating links. The key is creating valuable content that digs deeper – providing new thoughts and insights on a topic, as search engines can tell when there are spammy links.
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Hubspot
DECEMBER 20, 2012
In fact, according to the 2012 State of Inbound Marketing , 70% of companies that publish articles 2-3 times per week have acquired a customer through their blog. Furthermore, according to our 2012 Marketing Benchmarks report , companies that increase blogging from 3-5X/month to 6-8X/month almost double their leads.
Hubspot
JANUARY 14, 2013
That's why you need a team of lean, mean, digitally fluent, content-creating machines to take your marketing from good to remarkable. What's better than a blogger for a dog supply-selling ecommerce site? A blogger with four poodles at a dog supply-selling ecommerce site! 2) Blogger/Blog Manager. 1) Social Media Manager.
Hubspot
APRIL 17, 2013
She discovered people were searching “legal separation in PA” without seeing a lot of valuable content, so she started targeting that phrase and similar ones with blog content. All they did was embrace inbound marketing by creating a content-based campaign that addressed customer concerns. The results paid off. Even better?
The ROI Guy
DECEMBER 9, 2010
Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. White Papers are Influence Kings, But Need Persona.
Hubspot
MARCH 21, 2012
The problem is, creating content takes time, which might be why so few marketers are utilizing landing pages to their fullest extent. The time for excuses is over, because there are ways to create valuable marketing offer content quickly; it just takes a little out-of-the box thinking. So what's a time-crunched marketer to do?
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