Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. During the lockdown period, you can start and run search-optimized campaigns anytime without detailed planning.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

KoMarketing Associates

AUGUST 22, 2012

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. In 2012, 67 percent of survey respondents cited customer acquisition/lead gen, with 20 percent indicating they are more focused on brand awareness than they had been previously.

Marketing Report 120

Marketing Report Trends B2B Marketing Allocation 120

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

AUGUST 28, 2015

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now.

Studies 166

Studies Impressions Long Tail Marketing Thought Leadership 166

KoMarketing Associates

DECEMBER 27, 2016

How to Create Content People Actually Search For. One of the primary challenges with being a content marketer is constantly coming up with new and different blog post topics to write about. This post outlines the factors you need to consider to produce relevant content people are actually searching for. From Stacy Thompson.

Adwords 120

Adwords SERP Work Management Paid Search Agency 120

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog. Search data: It’s the holy grail of user questions.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Hubspot

FEBRUARY 23, 2021

In 2012, we feared the world would end and we would all just poof. Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

Webbiquity

JANUARY 28, 2013

Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look! Top SEO Tools for 2012 by Mark The Marketer. 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * 78 Resources For Every Internet Marketer’s Toolkit by Search Engine Watch. * SEO Tools and Reviews.

Keywords 100

Keywords Research SEO Tools 100

KoMarketing Associates

JULY 27, 2016

As a digital marketing agency providing international services, we often suggest our clients start with the search engine. The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines.

Search Marketing 120

Search Marketing Advertising Agencies B2B Marketing Cost Per Click 120

Ambal's Amusings

SEPTEMBER 1, 2009

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Blog FusionSpark Twitter Fusionspark NewMedia2012. Russell Sparkman.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Webbiquity

JULY 2, 2012

In other situations, however—such as when looking at what percentage of total website traffic should be driven by organic search—the answer is a clear but not helpful “it depends.” When it comes to share of traffic driven by search, few websites are “average.” Even that doesn’t tell the full story.

Traffic 100

Traffic PR Correlation Advertising Benchmark 100

Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Much of that older stuff died when some servers died back in 2012, but those posts are still somewhere in the Wayback Machine. New Phone Who Dis? The digital space has become super competitive.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

KoMarketing Associates

SEPTEMBER 25, 2013

A discussion on Threadwatch Monday drew greater visibility to the fact that Google has begun encrypting all queries through the search engine, even for users who aren’t signed in to Google. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. Traditional media will be there but social media and blogging will be the major reason for the media explosion. For more information on rel=author, read Sean McGinnis’s recent blog post here at C&C.

Social Media 133

Social Media Media Blogger Television marketing 133

NuSpark Consulting

DECEMBER 31, 2011

Everybody does list-format blog posts this time of year. Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. your blog and social media e.) your website, b.) your landing pages, c.)

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Martech

FEBRUARY 1, 2022

Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. A lot has changed since 2012! Consider analyzing your backlinks and submitting a disavow if: You have an “unnatural links” notice in Google Search Console and corresponding manual action. Buying links with a guaranteed minimum level of “authority.”

Lead Scoring 91

Lead Scoring Lead Ranking CAN-SPAM Profiling 91

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Particularly in the last year, there’s been a diminishment of search and social in terms of their value and importance. It’s right there for you in search or chat. It’s pulled out.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

KoMarketing Associates

FEBRUARY 10, 2021

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295

SERP Features Google Top of Funnel 295

Contently

MARCH 30, 2020

Say you spend $500 on paid search ads today. Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

markempa

OCTOBER 28, 2012

When someone asked a follow-up question on whether they needed search engine optimization (SEO), Kelly answered no. The agency countered by pointing out MEP firms from outside of GHT’s geographic marketplace were coming up first in Internet searches. Including a blog? Kelly transforms these presentations into blog posts.

Lead Scoring 120

Lead Scoring Lead Ranking RFP Advertising Agencies 120

Webbiquity

DECEMBER 6, 2018

It’s also going to hurt your organic search rankings , as search engines factor load speed into their algorithms. Roughly 60 percent of searches now happen on a mobile device, such as a smartphone or tablet? This is why people are constantly using these products to conduct searches. Is Your Site Confusing?

Design 217

Design Marketing Websites Mobile Marketing Search Marketing 217

Adobe Experience Cloud Blog

DECEMBER 1, 2011

by Maria Pergolino Search engine optimization (SEO) is a main focus now of many advertising and marketing campaigns for businesses. Companies with an informal SEO process: About 42% of these businesses will raise SEO budgets in 2012, with 14% planning to spend 20% more on it.

Lead Generation 48

Lead Generation Budget Programs Analysis SEO 48

Adobe Experience Cloud Blog

APRIL 24, 2012

It featured some of the biggest thought leaders in search at the time, but only had about 150 attendees so you could actually get questions answered and network with those you engaged with in social media. These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012.

Examples 48

Examples Conference Network Marketing Marketo 48

Webbiquity

MAY 22, 2018

The more content you generate , the more social sharing you do, which creates a consistent online presence and drives traffic to your search-optimized pages, improving your search engine rankings and traffic. In 2012 he founded a creative design agency. You need to efficiently share it—and that means using social media.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Stelzner He is the founder of the Social Media Examiner blog. Heidi blogs on Talk to Heidi and writes on business, motivation, life, and food. Darren Rowse Darren runs 2 blogs that receive 5 million visitors per month.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. In our developing markets, paid search still has the highest conversion rate, and in developed markets, it will be email for sure.”. Here’s what the data revealed ….

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

Contently

JULY 2, 2018

According to a 2012 Forrester CSO study, 90 percent of information transmitted to the brain is visual, and the brain processes visuals 60,000x faster in the brain than text. Marriott executes a strategy that I wrote about a couple of weeks ago on this blog. Search data: It’s the holy grail of user questions.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

KoMarketing Associates

JULY 1, 2014

In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. What is Google’s View on Guest Blogging for Links? What Should I Be Aware Of If I’m Considering Guest Blogging?

Link Building 120

Link Building Paid Content Google Advertorials 120

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. 1. Use social media to support your search optimization efforts (SEO). 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Adobe Experience Cloud Blog

MARCH 14, 2012

by Seth Resler On March 5th, the non-profit organization Invisible Children posted a video online called “Kony 2012.” The number of Google searches, Facebook posts and tweets about Kony has gone through the roof. So what content marketing tips can we learn from the Kony 2012 campaign? Story telling matters.

Campaigns 48

Campaigns Content Marketing Content Storytelling 48

Webbiquity

DECEMBER 12, 2012

Though he calls Google+ a “half-baked invention,” Daniel Flamberg nevertheless advises that “savvy marketers should use Google+ these five ways,” including experimenting with hangouts, expanding social assets and audiences, and optimizing branded search: “Link owned digital assets to Google+.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

JULY 26, 2019

The ease of searching for questions and receiving quick, accurate, and digestible answers makes every employee smarter. But by embracing modern BI technology, structuring your data team to focus on strategic projects, and giving end users the power of self-search knowledge, your company can be the disruptor rather than the disrupted.

Digital Transformation 165

Digital Transformation Marketing AI Paid Search Agency Analytics 165

Conversica

JULY 2, 2020

Since 2012 or so, Marketing and Sales technology has been carefully tested in hopes of unlocking revenue-growth potential. In today’s landscape, the search for efficiency is never-ending and is ultimately what connects our teams to technology. What’s Next for Marketing and Sales Technology?

Work Management 52

Work Management Digital Transformation Outreach Marketing Management 52