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Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

Adobe Experience Cloud Blog

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48
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Annual Content Marketing Retreat 2012

Ambal's Amusings

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Blog FusionSpark Twitter Fusionspark NewMedia2012. Manticore Technology, Marketo, Eloqua, to name a few).

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Marketo Summit 2012: Be a ‘Leader’ in Today’s Brave New World

Adobe Experience Cloud Blog

This feeling of being part of an important moment was almost palpable during our recent Marketo Summit here in San Francisco (which was celebrating its own big moment with the 75 th Anniversary of the iconic Golden Gate Bridge). More than 1,400 people descended on our city to be a part of the Marketo Summit 2012.

Marketo 48
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Where Social Media Marketing Fits In Your 2012 Budget?

Adobe Experience Cloud Blog

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? Where is social media in your B2B marketing budget? 1. Weak U.S.

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How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report

Adobe Experience Cloud Blog

I was particularly struck by the actual data that showed how buyers are using social media in the process, especially by age. Some key findings: Overall use of social media in buying is still somewhat low. But this will likely require thinking different about social. However, there is a big difference by age.

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How Blending Can Boost Your Business

Adobe Experience Cloud Blog

In this blog, I’ll cover why blended experiences benefit both the customer and the marketer, as well as three steps to introduce blended experiences into your marketing plan. . The post How Blending Can Boost Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Business 214
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5 B2B Brands Show Us How Social Media Is Done

Content4Demand

Progressive B2B brands are taking a note from the B2C playbook and meeting buyers on their preferred platforms, such as on podcasts, through videos and on social media. In fact, the number of buyers using social media to research potential solutions has grown from 20% in 2012 to 54% in 2018, according to the B2B Buyers Survey.