B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. SlideShare.

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Social Media Social Marketing B2B Marketing Marketing Strategy 100

Zoominfo

FEBRUARY 25, 2018

Check out our Twitter and Facebook banners below. If you’re not sure how to do this, we dig a little deeper in a recent blog post: How to Use Social Media for B2B Lead Generation. Instagram, Pinterest, and Facebook are visual platforms whereas Twitter and LinkedIn are typically used to distribute news. Happy Friday!

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Social Media Social Marketing B2B Marketing Media 147

SocialPilot

MARCH 5, 2024

This blog will cover every key Facebook metric that you should track and why it is crucial for your overall Facebook marketing strategy. A tool like SocialPilot becomes a necessity rather than a mere option if you are someone managing multiple Facebook accounts. Don’t worry. Let’s roll! Yes, you heard that right!

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Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

ViewPoint

DECEMBER 10, 2013

Chad was voted Top 25 Most Influential Inside Sales Professionals by the American Association of Inside Sales Professionals 4 years in a row—2010, 2011, 2012, and 2013. Sales Tools to Leverage LinkedIn. Click to start video at this point — There are so many sales tools available today. Twitter: @velocity_sales.

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Buzz Lead Ranking Linkedin Video Marketing 120

KoMarketing Associates

FEBRUARY 10, 2021

Leverage some of the more robust SEO tools like SEMRush or Moz to track and optimize how your pages appear in featured snippets. The Knowledge Graph was launched in 2012 and has accumulated an impressive amount of data. Three most recent tweets are displayed with the option to “View on Twitter”. SEO Consideration.

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SERP Features Google Top of Funnel 295

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Eons.com was launched in 2006 and shut down in 2012. 5) Open Diary.

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Social Networks Social Media Network Marketing Facebook 100

Online Marketing Institute

DECEMBER 6, 2011

Get Blog Alerts to Email. Blog Guidelines. Blog Comment Policy. Blog Archives. 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]. Here is B2B Content Marketing: 2012 Budgets, Benchmarks and Trends. LinkedIn: 39% increase. Twitter: 35% increase. Case Studies.

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Advertising Benchmark Budget Programs Marketing Report Statistics 40

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. B2B social media isn’t just about putting your brand out there, it can be a powerful research tool as well. Using social media monitoring tools like Salesforce can reveal useful information to help optimise your posts. Show off your employees. Research your Competition.

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Social Media Practices Media Allocation 74

Adobe Experience Cloud Blog

AUGUST 16, 2012

Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. Some key findings: Overall use of social media in buying is still somewhat low. The Opportunity for Social.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Strategic-IC

APRIL 6, 2022

on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Social platforms such as LinkedIn, TikTok, etc. Dark Social is a term coined in 2012 by Alexis Madrigal , who shed light on the idea that we are only measuring the tip of the iceberg. At the Agency, LinkedIn has become our second home.

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Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development. Event/Trade Show Review.

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Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

In late 2008, Google announced the release of their crawl error report in Webmaster Tools. Matt Cutts recently offered a Webmaster Tools video with insights and advice about what site owners should be aware of if they consider guest blogging. Collaborative Blog Post Development. Event/Trade Show Review.

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Link Building Tactics Ad Building B2B 120

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. How do I get started? Paid social ads.

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Social Media Social Marketing Media Planning 105

Webbiquity

FEBRUARY 2, 2012

As things stand now, there’s unlikely to be a 2012 version of this post next year. Why Quora Won’t be “Bigger than Twitter” by Smart Insights. ” A Marketer’s Guide to Quora by HubSpot Blog. ” Quora SEO: How to Use Quora if You’re an SEO by WordStream Internet Marketing Blog.

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Best Practices Social Media SEO Blogger 100

Navigate the Channel

DECEMBER 21, 2017

84% of millennial B2B decision-makers regard their mobile device as a critical tool – and 76% of older B2B buyers agree. In the B2B marketing space, LinkedIn is the most effective social media platform. Facebook pulls up second place at 5.99, with LinkedIn following behind at 1.09. Twitter comes in at 0.86.

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Stats Paid Search Agency Mobile Marketing Lead Scoring 50

Webbiquity

JANUARY 19, 2016

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. V3B Blog ).

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KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. LinkedIn requires greater group participation, asking and fielding more in-depth questions and discussions. The audience on Twitter wants information faster.

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BtoB Social Media Paid Search Agency Media 120

Marketing Insider Group

AUGUST 1, 2013

Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. According to Cisco, consumer Internet video traffic will be 69 percent of all consumer Internet traffic in 2017, up from 57 percent in 2012. Absolutely! The perceived big budgets?

Video Marketing 100

Video Marketing Paid Search Agency Advertising Agencies Marketing Automation Services 100

KoMarketing Associates

AUGUST 29, 2013

Of immediate review for B2B industrial marketers: Creative Works such as Articles , Blogs , and Web Pages. Both Google and Bing offer structured data markup testing tools, which can help webmasters better understand if their implementations of markup are correct and how these search engines “see” marked up digital information.

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Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). A year after (not provided) search rolled out, we also talked about key recommendations on this blog and on Search Engine Land as well.

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Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. Consider inviting them to write on places other than your blog.

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Inbound Marketing Tips Planning Paid Search Agency 98

KoMarketing Associates

FEBRUARY 19, 2013

Marty Weintraub and Lauren Litwinka, our friends over at AimClear , recently published The Complete Social Media Community Manager’s Guide: Essential Tools and Tactics for Business Success. More importantly, it contains process checklists, tools, and real-world examples of what to do. How are people talking about you?

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Paid Content Social Media Communities Social Marketing 120

Customer Experience Matrix

AUGUST 29, 2013

LeadSpace, like the other vendors, scans Web sites, blogs, Twitter feeds, LinkedIn profiles, job hunting sites, and other sources to build a picture of a company’s business, managers, technologies, and similar attributes. The evolutionary path from there to the current system , launched in 2012, is fairly obvious.

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Lead Ranking Lead Scoring Marketing Automation Services Ideal Customer Profiles 120

NuSpark Consulting

APRIL 28, 2012

A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Any cost of a social media management tool can also be applied to the ROI calculation. For Twitter you have to utilize follower tools, and Twitter clean-up tools so that you have a high level of mutual followers.

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Lead Ranking Social Media Paid Search Agency Lead Generation 100

SWZD

SEPTEMBER 18, 2019

Founded in 2012 and headquartered in San Francisco, CA, Trifacta leverages advanced research in human-computer interaction, scalable data management and machine learning into a platform to make the process of preparing data faster and more intuitive. About Trifacta. We also asked about social media. We asked Zarnaz about AI technologies.

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Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

Hubspot

FEBRUARY 23, 2014

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That’s where LinkedIn comes into play. That why this week in HubSpot content was all about: LinkedIn. 10 Ways Real Brands Spiced Up Their LinkedIn Banner Images.

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Banners Hubspot Profiling Linkedin 28

Marketing Insider Group

FEBRUARY 5, 2013

But now, I could not be more excited to bring you this interview with my Twitter idol, content rock-goddess and a truly wonderful person, Ann Handley (@ MarketingProfs ). Paperback 2012. Like Instagram, it’s easy to make art with it — it puts the tools of wizards into the hands of us Muggles. Tell us: who is Ann Handley

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Planning Brand Identity Branding Content 100

Marketing Insider Group

JANUARY 27, 2014

All the way back in January, 2010, Brand Consultant Simon Mainwaring penned “The death of corporate websites ” blog. In November, 2012 the Coca-Cola company declared the death of its own corporate website. Corporate Websites Should Facilitate Moments of Authentic Interaction. Thank you if you made it this far!

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Marketing Websites Work Management Marketing Management Custom Publishing 100

Hubspot

SEPTEMBER 11, 2013

This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 You post it.

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Linkedin Clickthrough Thought Leadership Aggregators 28

Marketing Insider Group

APRIL 2, 2013

In 2012, Blue Focus Marketing won Marketing Sherpa ’s Reader’s Choice Award for “Best Social Media Marketing Blog.” I am also the four-time winner of the Twitter Shorty Award in Marketing, and have been recognized by Fast Company and Huffington Post for my contributions to the social business, social branding, and marketing community.

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Social Marketing Enterprise Management Planning Lead Ranking 100

EMagine B2B Blog

DECEMBER 22, 2014

With the recent news that Instagram has surpassed Twitter in active users, it is time to take a look at the most important social media statistics of the year and draw some conclusions on what they mean for B2B in 2015. Twitter has 284 million active users. Twitter has grown from 241million in 2013 to 284 million in 2014.

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Social Media Statistics Media Youtube 40

Brandwatch Marketing

OCTOBER 5, 2020

So whether it’s promoting a blog post or running a recruitment drive, if it involves something like Facebook or Twitter, it’s social media marketing. I can’t think of anyone betting against the Internet in 2012.”. For more specific advice, check out our Twitter audit guide. How do I get started? Paid social ads.

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Social Media Social Marketing Media Planning 52

Hubspot

DECEMBER 6, 2011

Since 2006, HubSpot's award-winning free tool, Website Grader , has graded more than 4 million websites. Today, we are excited to announce the launch of a totally new free tool from HubSpot. In 2012, marketing is about more than just your website. In 2012, marketing is about more than just your website.

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Top of Funnel Hubspot Marketing Websites Tools 28

Directive Agency

DECEMBER 13, 2018

Focus on the homepage, core/product pages, and your blog pages. Below, you’ll find a list of free keyword research tools to get you started: KWFinder. I highly suggest using Google’s free pagespeed insight tool to check your speed score on both mobile and desktop. Research SEO Tools. Perform A Competitor Analysis.

SEO 40

SEO Cost Per Click B2B Marketing Analytics Tools 40

Biznology

AUGUST 14, 2012

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — it doesn’t need to: big money doesn’t need digital to do big business — it’s just cream: an additional channel for additional revenue. It’s 2012 not 2006 — olly olly oxen free.

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Ning Best Practices Enterprise Management Social Media 80

FMG Suite

JULY 7, 2019

Forty-one percent of adults over 65 are now using Facebook, which is up from just 20 percent in 2012. Wiliam Bryan, an advisor with LPL Financial, achieved this: “Within two months of setting up my website and social tools through FMG Suite, I gained leads through Facebook that led to $1.7 Social media is no longer avoidable.

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Social Media Media Marketing & Strategy Curation 60

Hubspot

DECEMBER 20, 2011

There are lots of ways to do that, but the best includes a combination of search engine optimization (SEO), content creation like blogging, and social media. (2) See Also: HubSpot SEO Tools. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. 2) Convert. 3) Analyze.

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Inbound Marketing Landing Pages Marketing Automation Services Hubspot 28