Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Here are some questions that IDC sought to answer with their survey: How do leading companies staff and organize teams for effective lead management?

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Adobe Experience Cloud Blog

AUGUST 16, 2012

How Leading Brands Like Molson Coors Are Winning By Combining Social And Email to learn more. How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. In a marketer’s iceberg, at the absolute very least, you must ensure that you’re optimizing for MQLs (Marketing Qualified Leads). But to be truly successful, you have to go even deeper, and optimize for SQLs (Sales Qualified Leads) and beyond.

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Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Here’s how I see things. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

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KoMarketing Associates

APRIL 11, 2013

At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Optify B2B Lead Generation Report. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. B2B marketers struggle with common challenges. ” View the full report.

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Customer Experience Matrix

FEBRUARY 12, 2013

In actual dollars, the $250 million gain is much larger than the $175 million growth in 2012. But still, as I noted last week, the growth rate is slowing – and for some vendors seems to have fallen considerably in the second half of 2012. Its year-on-year revenue was up 42% in first half of 2012 ($45 million vs. $31.7

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Adobe Experience Cloud Blog

MARCH 5, 2012

Brian Carroll, author of Lead Generation for the Complex Sale , writes: It is not accurate to say that generating more sales leads is the key to hitting revenue targets. As a matter of fact, most companies need to do a better job of managing leads they already have. So how do you develop an effective lead nurturing process?

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ANNUITAS

MARCH 20, 2014

After “better leads” its “pipeline acceleration” says @megheuer @siriusdecisions #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? marketingopssummit.

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Adobe Experience Cloud Blog

OCTOBER 18, 2012

Generate more high quality sales-ready leads. In this blog, I’ll summarize: The latest research on the ROI of marketing automation, Explain how varying levels of sophistication in usage (e.g. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). What defines a sales-ready lead?

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Adobe Experience Cloud Blog

DECEMBER 21, 2011

by Kelly Waffle From the first day we start a job in marketing, many of us are taught to focus on leads. We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. Marketing carries more influence than they may think.

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ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition.

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ViewPoint

MAY 10, 2012

That is, continuing to add features: social features, lead generation features and analytics. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. ” Marketing & Sales Alignment Via Shared Lead Definition.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Adobe Experience Cloud Blog

AUGUST 13, 2015

In 2012, Amazon filed a patent for a predictive analytics system that would allow them to begin shipping products before a customer even ordered them. How long should you wait between sending two emails in a lead nurturing sequence? Which content (blogs, ebooks, etc) should you send to a certain type of lead? Conclusion.

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Adobe Experience Cloud Blog

APRIL 7, 2015

Although most marketing spend is invested in generating brand awareness at the top stages of the funnel, the bulk of the optimization occurs at the bottom-of-the-funnel, in an effort to convert leads into customers after they identify themselves. This is true especially for companies that run a lot of top-of-the-funnel programs.

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Adobe Experience Cloud Blog

DECEMBER 13, 2011

You may be sitting on uncommitted budget, facing a ‘use it or lose it’ scenario; which if left unspent, can lead to lower budgets in future quarters. This type of situation usually leads to wasteful spending, but using Q4 funds to purchase valuable infrastructure proven to generate a nice return kills two birds with one stone.

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketing Automation 101 by Jon Miller, Marketo. #1 What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2

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Adobe Experience Cloud Blog

JANUARY 6, 2014

Marketing Automation 101 by Jon Miller, Marketo. #1 What it means for marketing automation in 2014: For the first time, marketers could efficiently track the effectiveness and ROI of their marketing campaigns, tying them to sales leads and, more importantly, revenue. What Physics Taught Me about Marketing by Jon Miller, Marketo. #2

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ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. They’re generating tons of leads.

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Adobe Experience Cloud Blog

FEBRUARY 1, 2012

by Phil Fernandez Everyone here at Marketo was pretty pumped when we announced our record-breaking results for 2011. In contrast to the raging success that’s leading to Facebook’s imminent IPO, many companies are still struggling to achieve their goals – RPM is a great way to get there. Plain and simple.

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Adobe Experience Cloud Blog

JULY 27, 2012

Promote leading by example and have them active Twitter accounts and make sure they are contributing to your company blog on a regular basis. Highlight how employee social contributions can be used for lead gen, and creating valuable relationships. Building relationships with sales leads. 2) Create a social media policy.

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Adobe Experience Cloud Blog

OCTOBER 9, 2012

A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. Marketo : What advice do you have for businesses who are struggling to produce content for their marketing efforts?

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Adobe Experience Cloud Blog

APRIL 2, 2013

The main factors that drive the cost of your subscription are: The number of leads and contacts in your marketing database. Meanwhile, MarketingSherpa’s 2012 Marketing Benchmark indicates that companies spend an average of 7% of their overall budgets on marketing automation. Here are some questions to ask: Do I generate enough leads?

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Adobe Experience Cloud Blog

NOVEMBER 2, 2012

A recent report released by eMarketer earlier this year states that 2012 would be the year that spending for online advertising would surpass spending for print advertising. In 2011, online ad spending grew 23% in the US, just passing the $32 billion mark, and in 2012 the online ads will grow another 23% to nearly $40 billion.

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Adobe Experience Cloud Blog

MAY 11, 2012

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. We are pleased to welcome him to the blog to share strategies and best practices for attracting today’s elusive buyer and rising above the choppy economy to achieve unprecedented revenue growth. Million in net new monthly revenue.

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Adobe Experience Cloud Blog

JANUARY 21, 2015

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). For more on SEO, check out this SEO cheatsheet or this ebook about SEO for lead generation. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

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Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Indeed, more than 800 million users listing professional-related preferences is no lead pool to scoff at!

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Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. Its findings include some nice numbers that support the value of inbound marketing: Using social media boosted leads 30% and revenue 114%. Revamped and optimized Web content doubled lead conversions.

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Adobe Experience Cloud Blog

OCTOBER 4, 2012

For the last year or so, Marketo has been testing all these channels to determine what works and what doesn’t. Here’s a recent example: We’ve also found it works well to target the hashtag for specific conferences and events (such as #DF12 for Dreamforce 2012). At Marketo, we’ve just begun to test these. Facebook Promoted Posts.

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Adobe Experience Cloud Blog

JANUARY 19, 2012

For those B2B marketers trying to find their footing on the social landscape, there a number of sign posts showing why B2Bs should be turning to social for lead generation success. Corporate Blogs 60%. Corporate Blogs 60%. B2B Use of Social Media Will Grow In 2012. The Top 4 Social Channels Are Getting B2B Action.

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Adobe Experience Cloud Blog

MAY 8, 2012

by Jason Miller The Marketo 2012 Global User Summit is right around the corner and we have a stellar lineup of keynotes including Debbie Qaqish, Chief Revenue Officer at the Pedowitz Group. For a quick peak at the RM6 Assessment (built in Marketo), here is the URL – [link].

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Adobe Experience Cloud Blog

AUGUST 22, 2012

Also, the great part about having an entry form for a contest, is that you can collect more lead data then you normally would. Check out an example from Appirio for their upcoming Dreamforce 2012 t-shirt Contest. The decals are Marketo branded AND are stylish. Check out this decal giveaway that we promote on our Facebook page.

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Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. With that being said, marketers have to make sure that they’re getting their money’s worth: generating quality leads and securing solid ROI. Marketers, take note.

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MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy. One in four marketers has a formal lead generation process in place, and less than 2 in 5 can trace a lead to its source, notes Jen Doyle in a report. "If B2B Lead Generation Blog. Marketo/Modern B2B blogs.

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Adobe Experience Cloud Blog

JULY 15, 2011

Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Your website is likely one of your top lead sources – now imagine the success you’d have if you just made a few tweaks and could improve your results by 30% or more! Mobile Marketing: Stay Engaged Wherever You Are.

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Adobe Experience Cloud Blog

JULY 25, 2012

Let’s tie this data into the responses from another piece of DGR research: Our 2012 Content Preferences Survey. Social Media, Demand Gen and B2B Executives: Exploiting the ‘Power of Peers’ was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Adobe Experience Cloud Blog

JANUARY 22, 2013

In my last blog post I was asked by several folks what books I am currently reading and what books I recommend to become a better writer. Several leading companies are showcased that excel at implementing these principles and Ekaterina does a stellar job at telling their stories.

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Webbiquity

SEPTEMBER 10, 2012

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog ) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. Stacey Acevero. Cindy Bates.

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