markempa

NOVEMBER 3, 2014

I think the major cause for poor lead conversion and ROI is the lack of lead management, also known as passing unqualified leads, or marketing qualified leads (MQLs), directly to sales reps. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report.

Sales Management 120

Sales Management Lead Management Lead Ranking Marketing Qualified Leads 120

KoMarketing Associates

JULY 2, 2019

It states that only a small amount (the ‘tip’) of information is available or visible when the ‘real’ information or bulk of data is unseen, deep down in the water. The vast majority of B2B companies use forms as a lead capture mechanism on their websites. Create KPIs and Measure Outcomes. Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Hubspot

DECEMBER 28, 2011

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. The reason for this shift? We're pulling out the big guns.

Social Media 28

Social Media Media Social Networks Paid Search Agency 28

Hubspot

APRIL 27, 2012

Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here's why. First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).

Landing Pages 28

Landing Pages Paid Search Agency Inbound Marketing Lead Capture 28

Hubspot

DECEMBER 11, 2012

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

Landing Pages 28

Landing Pages Tips Privacy Policies Lead Capture 28

Hubspot

NOVEMBER 2, 2020

There's no question that landing pages -- and the lead-capture forms that come with them -- are two of the most important elements of lead generation. Without them, marketers would be much more limited in their ability to convert website visitors into leads -- and generate reconversions, too.

Landing Pages 101

Landing Pages Tips Privacy Policies Lead Capture 101