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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

A recent survey conducted at the Pivot Conference revealed that 37% of marketers plan to move beyond just experimentation in social media in 2012. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post. Have you created custom tabs for your Facebook page ?

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Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Landing pages are much too critical to the success of your lead generation efforts to sweep under the rug, and here's why. First, let's start with a simple definition: A landing page is a web page that allows you to capture a visitor's information through a lead-capture form (AKA a conversion form).