Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Convince & Convert

JANUARY 7, 2016

Finding the Most Effective Blogging Format. He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. He also offers insight and advice on the content we never gate: blog posts—including the most effective formatting for your buck.

Top of Funnel 74

Top of Funnel Eloqua Content Landing Pages 74

ViewPoint

MARCH 6, 2012

She is a founding member of the Savvy B2B Marketing blog , and contributes regularly to the Content Marketing Institute blog. According to a recent CSOinsights 2012 Sales Performance Optimization survey, a mere 11% of sales people have a strong understanding of their customers’ buying process. Master Your Data Universe.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

SnapApp

JUNE 29, 2015

In a (2012) survey done by Google, 61 percent of prospects said issues with mobile site performance led them to visit other websites to find what they’re looking for. Among the Eloqua Community, 42% of marketers produce at least one piece of content per week (not including blog posts). Don’t hang up on your potential customers!

Eloqua 48

Eloqua Content Mobile Marketing Interactive Marketing 48

Hinge Marketing

NOVEMBER 29, 2013

by Adam Connell, Blogging Wizard. To gain some insight, Blogging Wizard surveyed 46 experts to know which social media management tools work best for them. by Lauren Harper, Eloqua. Since becoming CEO in July 2012, Melissa Mayer has rebuilt Yahoo’s brand from the ground up. 8 Key Business Takeaways From Yahoo!

Copywriting 48

Copywriting Eloqua Work Management Youtube 48

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Marketers: Learn, Get Involved & Blog.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” ” Marketers: Learn, Get Involved & Blog.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ And I still prescribe that 100%. It’s hard.”. Then we get to sell them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Do you want to write brilliant blog posts? juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Strategy and Process: Identification of a Head of Content Strategt, such as Joe Chernov (@ jchernov ) at Eloqua, who can set clear objectives, process and measurable KPIs. And the cost per lead of many marketing programs is starting to soar. Why Organizations Must Rebalance.”

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. Here’s how I see things.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

NOVEMBER 28, 2012

MediaNext 2012. ADVERTISEMENT. ); ); ); Home » Blogs » B2B. 11/27/2012 -15:36 PM. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. Post Comment / Discuss This Blog - Info/Rules. © 2012 Red 7 Media, LLC.

B to B 40

B to B Paid Content Social Media CMS Development 40

Hubspot

SEPTEMBER 14, 2012

One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content. Joe Chernov at Eloqua not only tweeted it, but with some kind words, at that : That @ hubspot included @ eloqua in its "10 B2B Companies that Create Exceptional Content" post = classy.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Ambal's Amusings

APRIL 6, 2012

Name: Eloqua. 2012-04-05T16:18:00Z. 2012-04-05T16:19:00Z. Name : Eloqua. Eloqua helps clients accelerate revenue growth with powerful insight to inform marketing and sales decisions today that drive revenue tomorrow. 2012-04-05T16:21:00Z. 2012-04-05T16:21:00Z. MicrosoftInternetExplorer4.

Eloqua 100

Eloqua Content Marketing Ideal Customer Profiles Content 100

Customer Experience Matrix

OCTOBER 11, 2012

All told, I see this as a great deal for Pardot’s founders and employees, who get a very nice exit at about 9x 2012 revenue (although COO Adam Blitzer will stay on for now). But Pardot’s revenue is just a tiny fraction of ExactTarget’s business: Pardot will take in about $11 million in 2012, vs. $280 million for ExactTarget.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

Convince & Convert

MAY 18, 2012

Jay : Yeah, I actually just got off a Webinar before we started the show, with Social Media Examiner , the Social Media Success Summit 2012 , and I did a session on social media crisis management, and one of my key points was that you have to understand what constitutes a crisis, and a negative tweet isn’t a crisis.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

I have my weekly rant on social media, my thought of the week, Eric, and it is all about this Kony 2012 video. The video part of Kony 2012 is the least important part of its success. Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. View more presentations from Eloqua.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

KoMarketing Associates

JUNE 26, 2014

As illustrated in this screen grab of a tweet from Shaun Moynihan in late 2012, @Moynihan received an astounding 2,300 retweets and 630 favorites for it, but The Atlantic actually covered “Twitter’s Best Joke”, among other humorous variations, nearly a year earlier. What about individual blog posts and articles?

SEO 120

SEO B2B B2B Thought Leadership Eloqua 120

Ledger Bennett

SEPTEMBER 25, 2018

In 2012 SiriusDecisions relaunched its Waterfall with a refreshed model which incorporated a higher level of detail. Other blogs that may interest you. Despite it now being over ten years old, it’s still highly effective and allows for businesses which have a simple demand generation requirement to ensure higher levels of conversion.

Lead Ranking 45

Lead Ranking Top of Funnel Demand Marketing Qualified Leads 45

Metadata

OCTOBER 15, 2020

We have Mark Organ, the former CEO and founder of Eloqua and Influitive and Categorynauts. And then, we did believe we could build a new category, and then I think it took us 12 years to become the leader, that took all the way until 2012, which led Oracle to buy the company, just like they bought Eloqua.

Eloqua 59

Eloqua Work Management Marketing Management Differentiation 59

Vidyard

MARCH 21, 2013

Matt: Vidyard realized its first MRR goal in April 2012. The following 9 months saw a 400% growth in MRR resulting in a milestone realized in January 2013 where Vidyard’s MRR exceeded its total fiscal 2012 annual revenues. The Seed Round Mike: This is written in true CFO form, brief and to the point :P.

Marketing Automation Services 50

Marketing Automation Services Marketing Budget Creation Marketing Budget Class 50

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. Blogs and Written Content. Intercom's Balanced Blog. Not interesting enough?!"

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle).

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118