Biznology

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Backfill your corporate history onto your blog for Google

Biznology

You won’t confuse your visitors or p**s off Google Search if you start posting historical newsletters, news items, press releases , product launches, and blog posts — as long as you’re honest. For example, I was able to find a blog post I wrote on March 7, 2001, about my love affair with my Motorola T900 2-way pager.

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You’re the culmination of what you’ve shared and kept online

Biznology

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Much of that older stuff died when some servers died back in 2012, but those posts are still somewhere in the Wayback Machine. My blogging life has become completely self-referential.

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Creative Power: Restive and Uprising

Biznology

This edition’s featured article, Failure and Rescue by Atul Gawande, MD, is his commencement address to the 2012 graduating class of Williams College. ” Blog Posts & Opinions. Opportunities abound to bring these learnings into my professional practice and personal growth. The Daily Stoic: You Have To Get To The Outside.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

However, in 2012, Google introduced the EMD Update , reducing this kind of domains in its results. While subdirectories are parts of your website (www.example.com/blog), subdomains are perceived by search engines as independent sites. Exact-match domain keywords may harm your rankings.

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How to implement a Video 1st content marketing strategy that drives action

Biznology

The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years. This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing.

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10 reasons social media has peaked. 8 reasons that’s a relief

Biznology

FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). YOU TUBE: Usage by companies has fallen, from 45% in 2011, to 30% in 2012 (Source: University of Massachusetts Dartmouth). PINTEREST: Only 18% of 2012 Inc.

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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

technologies , including content syndication, online collaboration, blogging, and consumer generated media. He is the author of “@YourService” (Wiley, 2012). He specializes in Web 2.0 Besides working for Comcast, Citi and Vanguard Investments, he has advised many Fortune 500 companies. digital for Zeno Group, a Daniel J.