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B2B Industrial Marketing: Recap of GlobalSpec’s Economic Outlook Survey 2012

KoMarketing Associates

Last quarter , we gave you a recap of the “Trends in Industrial Marketing 2012” report from GlobalSpec ; our analysis covered the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities. Fuel Growth with Increased Spending. Find the Sweet Spot.

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11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

What are the best tools for finding and eliminating broken links? Which tools work best outside the U.S.? Find the answers to these questions and many more here in almost a dozen of the best guides to SEO tools and keyword research of the past year. Search Engine Tools:Some of the Best SEO Tools are Free…Take a Look!

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2012 Resolutions for the B2B Marketer

ANNUITAS

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. I receive 3-5 calls or emails per week asking if I have 30-minutes to view a demo or learn how a product can make my business better. Usually, I don’t have a need for their product or service. Resolution #5: Have Fun!

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2012: The Opportunity for the Few in the Year of More

Digital B2B Marketing

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. On websites, they are improving information architecture to make the content, information and products they offer easier to find.

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Google Free Product Listing Update

Conductor

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results. Set-up your product feeds. Optimize your product listings. Research how customers search for your product. What Should You Do?

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Content Marketing Event: New Media 2012

Ambal's Amusings

This is the topic that thought-provoking professionals will tackle at New Media 2012 event. We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. Tell us about New Media 2012 event and Fusionspark Media.

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Refresh Your Best Marketing Content

WriteSpark

But equally valuable marketing opportunities may await you in the old--through a relatively simple, fast, and inexpensive refresh of your best existing materials. What factors are you considering in your marcom plans for 2012? 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report].

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