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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. His other point, when a search query originates from mobile, the best quality site may lose to the best location. Top Tools from Pubcon 2012. Top Trends from Pubcon 2012. Make the Most of Your Content.

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2012 Resolutions for the B2B Marketer

ANNUITAS

Although there are five, I’m hoping that each B2B marketer should resolve to focus on at least one for 2012. If this is still the marketing and sales approach for your organization, you should resolve to stop it in 2012. The branding and communications focus of yester-year is no longer applicable in today’s B2B buying process.

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4 Nearly Guaranteed 2012 Social Media Predictions

Convince & Convert

The team at Awareness (who offer social media management software I like a lot), recently published a terrific, free ebook of 2012 social media predictions. My 2012 Social Media Predictions. 2012 bets: 1. We’ve been nibbling around it for a while, but 2012 will be the year of the multi-media social network.

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Best Content Marketing Tools Apps to Download Immediately

Valasys

But what are the best apps in the market for this purpose? The Adobe Marketing Cloud was launched in 2012 but has gained momentum steadily. Thanks to all these amazing apps that have made the process quite easy and seamless. Apps are necessary for well-researched content to be appreciated by your audience.

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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity

Many of this year’s best posts about Google’s newest social platform were written early in the year. What are the best practices for business use of the platform? Find those answers and more here in two dozen of the best Google+ guides, tips, rants and raves of the past year. .” So what makes Google+ special?

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Survey Results: Improving Content Marketing is the #1 Priority for 2012 Lead Generation.

NuSpark Consulting

I recently conducted a poll on LinkedIn asking respondents what they believe should be the #1 priority in 2012 for generating leads in B2B firms. Pipeline Conversion rate optimization; from landing pages to the follow-up sales process, all work better when content is being distributed on an ongoing basis to your prospects.

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How will the Economy Affect the Buyer’s Decision Process in 2012?

The ROI Guy

Anyone who has driven a corporate purchase decision knows that it can be a frustrating and long process, one which many buyers wish they could streamline. Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012.