KoMarketing Associates

APRIL 11, 2013

B2B marketers struggle with common challenges. At the forefront are lead generation, lead nurturing, and building a brand that distinguishes the organization from the competition. Research, guides, and marketing surveys help guide B2B marketers down the right path. MarketingProfs 2013 B2B Content Marketing Report.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

nDash

SEPTEMBER 30, 2021

Instead, we’re looking at both sites to determine if they’re valuable for marketing. Medium: Launched in 2012, Medium is an open platform for writers to share and readers to obtain information. ” Some users report having SEO issues when reposting (Google flags posts without canonical links as duplicate content).

Advertising Mediums 52

Advertising Mediums Sales Qualified Leads SEO FAQ 52

RebelMouse

APRIL 3, 2018

It seems like a new Google update or algorithm shift is being detected every day, and we don't expect busy marketers to scour the internet looking for every last one. That's why we do our best to keep you up to date with every important platform initiative. Keep checking back through December!

Google 53

Google Lead Ranking SERP Lead Scoring 53

Adobe Experience Cloud Blog

MARCH 7, 2017

Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Valasys

FEBRUARY 4, 2020

announced its integration with LiveRamp Data Source , allowing marketers to hyper-target B2B audience groups across omnichannel. The personal data of the prospects being used for online marketing would remain un-tempered in the process. NetWise helps marketers to discover, license & coherently distribute data to any platform.

Advertising Agencies 52

Advertising Agencies Distribution Privacy Class 52

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. I hope you enjoy this historical perspective via all the posts that I’ve written since way back in 2012.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Parse.ly

AUGUST 12, 2020

Dark traffic first popped up in 2012, when it became clear that traffic stripped of its referrer information was categorized as “direct.” Even Google, the juggernaut of advertising, is building an adblocker into Chrome. Installing an adblocker was a way to reduce the impact of this commercial practice on your own browser.

Traffic 135

Traffic Work Management Marketing Management Privacy 135

Marketing Insider Group

MARCH 19, 2013

What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. Sandra Zoratti is an Author, Speaker and Marketer. She was also honored with Business Marketer of the Year in 2012.

Peer-to-peer 100

Peer-to-peer Work Management Marketing Management B2B Thought Leadership 100

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Spencer: Sure.

Ideal Customer Profiles 88

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 88

Convince & Convert

JULY 23, 2012

The London 2012 Olympics from July 27th to August 12th are going to be the most covered sporting event in our world’s history. In Chad’s case, his social media acumen has given him a platform to build a strong and fun brand that has lead to television deals and a ton of non-sports press. Google+ and the Independent Sports Blogger.

Social Media 133

Social Media Media Blogger Television marketing 133

SmartBug Media

JULY 13, 2020

CMS Hub offers benefits for both marketers and developers. The layout can be edited by the template editor tool in the design manager by savvy marketers, but the vast majority of the time, a developer will need to be brought in for layout changes. In practice, this means pixel-perfect pages can be achieved to match designs.

CMS Development 98

CMS Development Hubspot Template Banners 98

KoMarketing Associates

MARCH 7, 2013

It’s no secret that social media is an important channel of digital marketing. For B2B marketers, there are endless opportunities for leveraging social media platforms and strategies. Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. SM/PR/Marketing/SEO/Brand ninja.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

accelerate agency

JANUARY 4, 2021

There are a few different types of anchor text that are routinely used: Brand/URL Anchor Text – Brand anchor text is a clickable link where the text is the name of the site which the link leads to. In short, it’s because Google do. Google rely heavily on anchor text to work out what your pages are about.

SERP 52

SERP Distribution Lead Scoring Lead Ranking 52

Conductor

APRIL 28, 2020

During lockout periods, players and teams are forced to the sidelines and can’t participate in official team practices or training sessions. When compounded with the lack of time for teams to practice together, it led to pretty poor gameplay: 83% of teams averaged fewer points than the year before. 1 seed and Utah and Indy had no.

Marketing Strategy 64

Marketing Strategy Marketing & Strategy Paid Search Agency Planning 64

NuSpark Consulting

NOVEMBER 16, 2011

So I was reading with some interest the 2012 B2B Marketing Benchmark Report from Marketing Sherpa because I always like to see B2B marketers’ top challenges in their businesses, which not surprisingly, is generating quality leads. 78% of their biggest challenge is generating quality leads. Of course! .

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Spencer: Sure.

Ideal Customer Profiles 59

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 59

Strategic-IC

APRIL 6, 2022

We’re just good B2B Marketers and ABMers. Which makes it practically impossible to measure. [It And with the rise and diversity of social media, that ‘darkness’ is a growing issue for attribution-hungry marketers looking for light. But in recent years it’s become a hot topic for B2B marketers. Impossible, right?

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

The Lead Agency

OCTOBER 30, 2017

Social media can be a powerful B2B marketing tool. By maintaining the right image online you can instil confidence in your business, discover more about your stakeholders and position yourself better in your market. In Marketing and Communication it’s important to know your audience. Show off your employees.

Social Media 74

Social Media Practices Media Allocation 74

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Heinz Marketing

MAY 29, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible! Spencer: Sure.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Gartner B2B Sales 52

Scoop.it

JANUARY 7, 2021

This was the issue that Death Wish Coffee, a company based in Saratoga Springs, NY, faced back in 2012. Next, develop a content marketing strategy for each of the channels you’ll be using for branding purposes. One of the approaches to online branding that helped Death Wish Company grow so fast was influencer marketing.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Parse.ly

DECEMBER 28, 2020

Marketers often don’t know the source(s) of their direct traffic, which leaves them a bit powerless. The term “direct traffic” is best known from Google Analytics. Marketers’ knee-jerk assumption is that direct website traffic should ultimately be zero. In other words, it is traffic to your site that’s missing a referrer.

Traffic 52

Traffic Marketing Analytics Tools API Analytics 52

Heinz Marketing

AUGUST 30, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. Why would I do this?

Ideal Customer Profiles 113

Ideal Customer Profiles Enterprise Management Work Management Cross-Selling 113

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Moz

NOVEMBER 2, 2020

Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Practical tactics for Small Business Saturday preparation. Consider: In 2012, small businesses made up 99.7%

Paid Search Agency 71

Paid Search Agency Small Business Marketing Advertising Agencies SMB 71

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. They have clear objectives and practices. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. How many leads have you generated? After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them. They have clear objectives and practices. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

Hubspot

FEBRUARY 17, 2021

In fact, HubSpot has been touting the benefits of remote work since 2012 in its Culture Code , which states: "Work isn't a place we go, it's a thing we do.". In 2020, that premonition became a reality as the pandemic forced an entire global workforce to shift to remote work practically overnight. Will employees return to the office?

Paid Search Agency 97

Paid Search Agency Work Management Companies Planning 97

SnapApp

AUGUST 22, 2017

In the early 1990s, content marketing was, for the most part, traditional marketing. . In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . The internet became a tool more widely used and opportunity-packed than any marketer could ever dream of.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

KoMarketing Associates

DECEMBER 30, 2019

The digital marketing world continues to evolve and put pressure on organizations to deliver more, learn more, and react more quickly than ever before, oftentimes with fewer resources and time to adapt. Really fantastic read and look at how Google is changing search behavior. Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Adobe Experience Cloud Blog

JANUARY 21, 2015

In his 2012 Whiteboard Friday video , Rank Fishkin of Moz, looked at the claims from some self-styled Negative Search Engine Optimizers (SEOs). But in the case that it even worked, there is no guarantee that Google would not notice something strange going on. Negative SEO Is Harder Than You Think.

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Hubspot

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Adobe Experience Cloud Blog

APRIL 7, 2015

Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role. So, what can help?

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Hubspot

NOVEMBER 28, 2012

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder.

Small Business Marketing 28

Small Business Marketing Google SMB Business 28

Webbiquity

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

seo.co

NOVEMBER 5, 2021

A drop in your Google ranking can can be both frustrating and frightening. New sites get a lot of love from Google. When your site launches, Google will have never heard of it, and it won’t have your site indexed, which means you can’t show up in any search results. Your Site is New. And a lot of hate. It’s complicated.

Lead Scoring 131

Lead Scoring Lead Ranking De-duplication Google 131