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Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

Anecdotally, our experience is that the difference in lead quality between Webinar registrants who show up on the day, and those who don’t, can be minimal at best. These are guidelines, so by all means experiment to find the precise timing and intervals that work best for your audience.

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

All of this is one reason why I find the “ 2012 B2B Marketing Benchmark Report ,” recently published by Optify , so credible and useful. This bias leads to an inevitable over-inflation of the mean results. (It It could also be because the metrics that survey-takers report are simply guesstimates, and therefore inaccurate.).

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Responsys Look Book Offers Innovative Ideas for Email Marketers

The Point

The 2012 Email Design “Look Book” from email marketing solution provider Responsys is a useful resource for email designers, creatives, and marketers alike looking for new ideas and inspiration to keep their campaigns fresh and engaging.