Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. A leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power.

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Adobe Experience Cloud Blog

JUNE 18, 2014

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. 2) Facebook is a “social” network, not a business network.

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Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

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Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

MARCH 30, 2012

We invited over a dozen industry thought leaders from the B2B Marketing and social media world to stop by our booth in the expo hall and chat with us about everything, from their favorite part of SXSW, to their focus in 2012, and their individual thoughts on the biggest buzzed about social platform, Pinterest.

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Buzz Marketo Social Media B2B Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He works as a social media speaker, analyst, and has consulted with Fortune 100 and Inc 5000 companies on social media strategy and development. Jason: I’m probably less on social media than people would expect.

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Adobe Experience Cloud Blog

AUGUST 21, 2013

Author: Dayna Rothman Historically, the healthcare industry has been slow to adopt digital marketing practices. However, social media provides a great way for healthcare companies to engage their audience with interesting and meaningful content. In fact, many healthcare companies are starting to become more involved in social media.

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Social Media Media Broadcasting Thought Leadership 48

Adobe Experience Cloud Blog

JULY 27, 2012

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. 2) Create a social media policy.

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Social Media Ad Building Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

AUGUST 22, 2012

by Dayna Rothman As Ralph Waldo Emerson put it “our best thoughts come from others”. An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. When working with social sharing, make sure that your campaigns are creative. But what makes people share?

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Adobe Experience Cloud Blog

JULY 25, 2012

Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. However, not as many understand that social media now plays a crucial role in reaching and influencing C-level executives. Breaking Down Assumptions about Social Media. We are very excited to welcome him.

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Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

MARCH 18, 2013

Google+ is the sleeping giant of social media networks. Create custom art that can easily be shared across all the major social networks. Then join us on Wednesday March 20th at 4pm PT for the Marketo Marketing Happy Hour Google Hangout. Promote Your Event. Also create a Lower Third for each hangout participant.

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Google Broadcasting Marketo Youtube 48

Adobe Experience Cloud Blog

OCTOBER 4, 2012

by Jon Miller One question we hear all the time from customers is how to measure the ROI of social media. While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels.

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Paid Content Paid Social Agency Social Media ROI 48

Adobe Experience Cloud Blog

MARCH 8, 2011

by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. million in 2012, up from an estimated 14 million in 2010. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7

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Consulting Paid Search Agency Barriers Marketing & Strategy 48

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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Webbiquity

NOVEMBER 29, 2012

And if Pinterest is worth the effort of getting to know the ins and outs of yet another social network, what are the best practices for using it? Nevertheless, he does suggest seven ways for SEO pros to constructively use Pinterest as a social network rather than a source of easy backlinks.

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Marketing Analytics Tools Best Practices Social Networks CAN-SPAM 100

Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Let’s put on side one. I completely disagree.

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Marketo B2B Marketing Planning B2B 48

Adobe Experience Cloud Blog

NOVEMBER 7, 2018

billion in 2012. No one is allowed to sell their products at the event, it’s all about networking.”. What is the best possible experience we can give people?”, Social media also acts as a way of increasing audience participation with companies utilizing digital incentives to entice patrons to brand activation areas.

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Activities Branding Brand Identity Ideal Customer Profiles 132

Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The social media revolution. Social has certainly accelerated the rate of information abundance (more content sources!), Social is affecting search (and vice-versa).

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Resource Management Work Management Marketing Management Marketing Budget 48

Adobe Experience Cloud Blog

MAY 11, 2015

A 2012 report from Nielsen, a leading consumer research firm, showed that 92% of consumers trust recommendations from family and friends more than any other form of advertising. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. But here’s the difference.

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Campaigns Blogger Planning Thought Leadership 48

Convince & Convert

FEBRUARY 16, 2012

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Justin Levy , the head of social media for Citrix Online. Huge thanks to Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now.

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