The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
ANNUITAS
MARCH 11, 2014
In their 2012 Interactive CMO-CIO Insights Survey of 400 senior marketing executives and 250 senior IT executives, consulting firm Accenture noted some interesting trends regarding collaboration between marketing and IT: 44% of CMOs don’t believe there’s any need for alignment with CIOs. Marketing technology requires speed and flexibility.
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