Atomic Reach

JANUARY 3, 2019

Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program. Find her on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Hubspot

FEBRUARY 27, 2012

HubSpot's 2012 State of Inbound Marketing Report is now available! The report is based on a survey conducted in January 2012 of 972 marketing professionals. This is the fourth consecutive year HubSpot has conducted this study, so the latest report includes not only current data, but also trends from 2009 to 2012. Tweet This!

Cost per Lead 28

Cost per Lead Inbound Marketing Allocation Stats 28

Hubspot

MAY 14, 2014

Over the past two years, LinkedIn has quickly evolved from a cocktail party for recruiters and job seekers to something much more substantial: an epicenter for content -- particularly branded content. LinkedIn''s evolution began in May 2012 with the acquisition of SlideShare , and it continued with the purchase of news-reader app Pulse.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. Even more telling, the survey found that 9 percent – nearly a tenth – of B2B marketers were not using social media at all.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! Need to Drive Leads? All rights reserved.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. Thank you to the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Integrated B2B

OCTOBER 19, 2012

trillion globally in 2012. For the tourism industry a strong B2B online presence plays a vital role in marketing a particular destination. With competition fierce, what can a B2B strategy do to capture a greater share of the tourist spend? How important is online presence for the B2B tourism industry?

B2B 40

B2B Marketing & Strategy Storytelling Paid Search Agency 40

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Top tactics for a crisis-proof B2B lead generation strategy. B2B Lead Generation Blog. Social and mobile featured highly in B2B marketers' future tactics. Marketo/Modern B2B blogs. 5 B2B social media questions to ask about LinkedIn Answers. Social Media B2B.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

EveryoneSocial

AUGUST 27, 2018

There are more than 560 million LinkedIn user accounts in over 200 countries. LinkedIn ). In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts. In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts.

Statistics 100

Statistics Paid Content Peer-to-peer Stats 100

Webbiquity

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. LinkedIn came in second place with 21%, followed by Twitter, YouTube and Google Plus. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile. Reactivation.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. For B2B organizations, ad campaigns can be personalized based on: Organization. B2C organizations can personalize ad campaigns based on: Geo-location. Targeting and Personalization b2b Consumer' Customer Journey.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

Hubspot

MAY 24, 2012

In addition to information on inbound marketing, SEO, blogging, and social media, the 2012 edition of this presentation also includes data on email, Pinterest , Google+ and mobile marketing. This piece of data comes from HubSpot's 2012 State of Inbound Marketing Report. 7) B2B marketers use email segmentation heavily.

Stats 28

Stats Lead Scoring Lead Ranking Planning 28

Webbiquity

OCTOBER 16, 2012

and LinkedIn is the “oldest” network, with 79% of users age 35 and older. Slashdot is almost 90% guys); LinkedIn is close to a 50-50 split; Twitter and Facebook are both about 40% male / 60% female; and women account for almost 90% of Pinterest users. 26% are on LinkedIn, 8% have a Facebook page and just 4% use Twitter.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Hubspot

JANUARY 29, 2014

This is probably the first argument you''ll hear, especially if you''re a B2B company. Perhaps the number-one social media platform for B2B industries is LinkedIn. First, log in to LinkedIn at your boss’s desk and show them LinkedIn Groups. How to Respond. 3) "Social media is just a fad.".

Social Media 28

Social Media Cost per Lead Social Marketing CPL 28

Hubspot

MAY 20, 2013

4) B2B companies are early to embrace inbound marketing -- 65% implemented inbound practices in 2013, while just 46% of B2C companies report doing inbound marketing. 11) B2B companies are much more likely to be completely integrated. 38% of B2B companies completely integrate inbound compared to just 27% of B2C companies.

Cost per Lead 28

Cost per Lead Stats Inbound Marketing Allocation 28

Hubspot

DECEMBER 29, 2011

With 2012 just around the corner, it's time to start thinking about your marketing strategy for the New Year. Go ahead and tweet them now to show everyone that you're ready to take 2012 by storm. 12 New Year's Resolutions for an Awesome Marketing Strategy in 2012. What marketing tactics do you have planned for 2012?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

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Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. "Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? Changes to Existing Roles.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Hubspot

JULY 19, 2012

Fast forward to today, and a whopping 90% of US marketers claimed social media as part of their marketing strategy in 2012. Are there more on, say, LinkedIn than Facebook? These are B2C companies, and LinkedIn is a B2B social network. And we won't even touch the recruiting superpowers LinkedIn possesses!

Social Media 28

Social Media Media Analysis Network Marketing 28

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 19, 2012

Or LinkedIn? 4) Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. But usually when someone says a channel is only for B2C, the B2B marketer in me takes that as a challenge to prove it's not so. You're telling me your customers aren't using any of those social networks?

Social Media 28

Social Media Cost per Lead Social Marketing Media 28

Webbiquity

AUGUST 11, 2015

And with Google+ being deprecated , social networking now primarily means the “big three” of Facebook, Twitter and LinkedIn, plus Pinterest now at #4. population gets its daily news there; and 77% of B2C companies have acquired a customer through Facebook. 81% of B2B marketers use Facebook to distribute content.

Social Networks 100

Social Networks Stats CTR Network Marketing 100

Webbiquity

APRIL 14, 2014

2014 B2B Content Marketing Trends–North America: Content Marketing Institute/MarketingProfs. What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? What do 91% of B2B marketers do, but only 36% do well? B2B Marketing ). 4 B2B Marketing Stats. Consumerization of B2B marketing?

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Many B2B brands are concerned about proving the ROI of social. Writing emo poetry on MySpace notes revealed a passion for creative writing.

Marketing AI 92

Marketing AI Creativity Burn Rate B2B Thought Leadership 92

Hubspot

MAY 19, 2020

While family and friends connect on sites like Facebook, Instagram, or Twitter; professionals are networking all over LinkedIn. Pinterest is only for B2C organizations. It is totally awesome for B2C marketers, to be sure. 62% of companies using LinkedIn for marketing have acquired a customer from it.

Social Media 69

Social Media Cost per Lead Social Marketing Work Management 69

Digital B2B Marketing

JANUARY 22, 2014

60% said Facebook delivers the best ROI, 25% picked LinkedIn and just 5% chose Twitter. Take a look at the ad interface in Facebook or LinkedIn. It maps perfectly to traditional consumer (Facebook) or B2B (LinkedIn) audience definitions. The analyst’s conclusion? Sell Twitter. My conclusion? (If Well, maybe not.).

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Paid Search Agency Ads Advertising Agencies Ad Exchange 100

Hubspot

MARCH 21, 2013

In 2012, one industry raked in $13 million in revenue. This could be applicable for businesses with both short and long sales cycles, B2B or B2C, with product or service offerings. LinkedIn Events is a great tool for this, as is Twitter if you perform a hashtag or keyword search for the event. 13 billion in revenue.

Conference 28

Conference B2B Thought Leadership Trade Show Network Marketing 28

Marketing Insider Group

JANUARY 12, 2015

Marketing at many B2B brands emerged out of the sales team’s need for more leads. In B2C, marketers started in the traditional advertising side of the house where the game was all about reach and frequency. In their Content Marketing Maturity Model , from 2012, they talk about content as the new marketing equation.

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Webbiquity

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Is the value of social media marketing for b2c brand overrated? B2B Marketing Insider ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50

Webbiquity

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). Content marketing itself first started emerging a hot trend five years, at the end of 2012.

Marketing AI 362

Marketing AI Marketing Automation Services Trends B2B Marketing 362

Hubspot

AUGUST 21, 2023

This guide can be used for startups, B2B businesses, and virtually any new venture you plan on launching. Platforms like Dealfront allow you to pull from four layers of data, enabling you to target your ideal customer, track visitor behavior, reach out to leads, and promote your company with the help of B2B display advertising.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Webbiquity

JULY 14, 2015

Know your market (B2B). For reaching top executives though, LinkedIn is the place to be. Though only 32% of Fortune 500 CEOs have a presence on any major social network, the majority of those (25% of the total) are on LinkedIn. For reaching top executives though, LinkedIn is the place to be. B2B PR Sense Blog ).

Stats 80

Stats PR Social Media Social Marketing 80

B2B Digital Marketer

MARCH 8, 2021

In this episode of the B2B Digital Marketer podcast, Ryo Chiba shares his tips and tricks in how you can create effective, high-quality content faster and easier. “Many of the customers looking for B2B solutions don’t know everything that an expert would. ” “B2B Digital Marketing is all about teaching.

High Quality Lead 52

High Quality Lead Marketing AI Optimization Effectiveness 52

ViewPoint

MAY 2, 2012

Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. ” Marketers are making major financial commitments to grow their presence in social media as digital media closes in on traditional media as the largest source of funds in B2B spending.

Social Media 120

Social Media Media BtoB Inbound Marketing 120

Marketing Insider Group

JULY 8, 2010

So why is this important for B2B Marketers? While this may be true in the consumer space, I think it is much less so in B2B but that’s ok. The feature will be available globally on the 2012 Ford Focus. #45. Integrate Social Media Into Your Marketing Mix A B2B Marketing Manifesto? Another great point!

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B2B Marketing Marketing Management B2B Planning 100