How Younger Generations are Disrupting B2B Buying
Zoominfo
NOVEMBER 29, 2023
There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history. Buyers want to be known and understood in both B2B and B2C buying situations.
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