B2B Marketing Traction

MARCH 27, 2009

Do you have a marketing plan for 2012? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. April 30 - May 1, 2012. Are you doing the right marketing, to the right people, and measuring results? 1-818-347-4248.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 18, 2009

B2B CMO for Hire Services. New Incite is available as an outsource resource to manage and direct B2B marketing planning, project implementation, and results tracking. As your B2B CMO for Hire, we conduct regular marketing meetings and advise your staff just as if we were full-time Chief Marketing Officers. B2B Marketing Plans.

Planning 100

Planning Marketing Plans CMO Marketing Management 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. B2B Inbound Marketing System Development.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

JANUARY 10, 2012

When it comes to your B2B online marketing, make no mistake. 25 Eye-Popping Internet Marketing Statistics for 2012. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. 5 Tools to Battle Social Media Content Overload.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

JANUARY 3, 2014

Google’s algorithmic changes in 2012 and 2013 have been a big nod to substance. Google+ gained critical mass in 2012, and now has over 540 million users (as Kim Garst wrote in the Huffington Post , “Google+ FINALLY Hits the Tipping Point.”) Substance is king. SEO Is dead. Create your Google+ Company Page.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MAY 22, 2009

B2B Marketing Articles. B2B Marketing Glossary. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. April 30 - May 1, 2012. LinkedIn Resources. Trade Show Resources. Association for Strategic Planning.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

JULY 31, 2013

came out in 2012 and was the start of Google placing less value on links coming into websites, especially if the links appeared to be spammy and come from “bad” or low quality websites. Two months ago Google ratcheted up its scrutiny of external links coming into sites in its algorithm release called Google Penguin 2.0.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

JANUARY 8, 2013

Two I noticed in the past couple of years are The Rise of the Supertemp (HBR, May 2012) and The Disposable Worker (Businessweek, January 2010). Many recent articles address this trend.

Work Management 100

Work Management Planning CMO Marketing Management 100

B2B Marketing Traction

MAY 2, 2014

As of 2012, CMOs’ tenure grown to an average of 43 months. In this highly visible role, CMO tenure was not very long. Prior to 2006, CMOs’ average tenure was as short as 18 months. Now CMOs must learn and implement company-wide technology programs that heavily use technology.

Enterprise Management 100

Enterprise Management Work Management CMO Marketing Management 100

B2B Marketing Traction

DECEMBER 3, 2012

A recent study of over 1400 B2B marketers showed what tactics they are planning to use to generate more content in 2013. I compared the 2013 results to 2012, and found some interesting factoids. What is changing in B2B Content Marketing from 2012 to 2013? Also note that the 2012 list had 20 tactics and the 2013 had 26.

Tactics 100

Tactics B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JUNE 16, 2015

You know where your B2B target audience gets information and how they buy, right? Just when you think you know your B2B buying audience; it’s changed. In the two years from 2012 to 2014, millennials became the biggest researchers of business-to-business purchases. In 2012 millennials made up 27% of B2B purchasers.

B2B Marketing 100

B2B Marketing Planning B2B B to B 100

B2B Marketing Traction

APRIL 9, 2013

Social media is still a relatively new tactic in town for B2B marketers. The key to success in the B2B world is having a practical and measured approach to implementation. For B2B marketers, this is often LinkedIn. You can also create a company page on LinkedIn, which few B2B marketers have done. Social Media/Web 2.0

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100

B2B Marketing Traction

MARCH 1, 2013

[Infographic] by Diana Adams, Editor, Bit Rebels (December 2012). ANALYST: Facebook Has A Big New Problem You Need To Worry About by Henry Blodget, Business Insider (September 2012). Facebook (FB) Stock Woes: FB Launches Real-Time Advertising Tool to Stop Decline by Alex Marin, policymic (Summer 2012).

Facebook 100

Facebook Multi-Touch Attribution Mobile Advertising Psychographics 100