Customer Experience Matrix

FEBRUARY 13, 2014

The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. Taken together, these provide a clearer picture than usual of the state of marketing automation. The reason is selection bias: most surveys are answered by people who are actively engaged in marketing automation.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! but there are others that people are less familiar with, such as Marketing Automation (i.e.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Paid Search Agency 100

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

FEBRUARY 1, 2012

I released the 2012 edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report today, an event that deserves more hoopla that I’ve given it. Although the VEST is primarily intended to help people who are buying a marketing automation system, its database also provides a statistical portrait of the industry.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Automation 120

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! 1,400 attendees file into the Grand Ballroom at the Hilton to hear our first keynote speakers–Marketo CEO, Phil Fernandez, former Cisco CEO and Marketo board member Sue Bostrom, Debbie Qaqish from the Pedowitz Group, and Alexandre Pelletier from Aquisio.

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

BenchmarkONE

OCTOBER 22, 2018

You know that marketing automation works. You know it makes your life easier, it increases sales and productivity, and it’s obviously the way of the future. Marketing automation is one of those categories. Companies that grow using marketing automation increase their sales by 32 percent. Credit: Marketo.

Marketing Automation Services 50

Marketing Automation Services Stats Marketing Automation Paid Search Agency 50

Customer Experience Matrix

AUGUST 2, 2012

In a young industry like B2B marketing automation, the primary focus is growth, and I published some figures on that yesterday (repeated below). The standout performer in all these tables is Marketo, but bear in mind that they’ve also taken much more investment than any of the others ($107.5 What about profitability?

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

But they’re finding colleagues super enthused and thankful for the added opportunity to talk about their company and about their products. They’re doing what a lot of the marketing automation platforms have been doing. It’s becoming a marketing automation platform, if it hasn’t already.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

LeanData

AUGUST 12, 2020

When we founded LeanData in 2012, we believed that software could fundamentally make B2B sales and marketing processes much more efficient. We wanted to build a company that was customer centric at its core with products that solved their biggest pain points. Evan Liang & Kelvin Cheung, Co-Founders of LeanData.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

Adobe Experience Cloud Blog

OCTOBER 18, 2012

by Jon Miller Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster. In other words, companies don’t buy marketing automation to automate their marketing. Marketing Automation Can Deliver Amazing ROI.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation ROI Automation 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. 2 in Marketing Automation, #29 in the Overall Contest.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Adobe Experience Cloud Blog

AUGUST 13, 2015

Author: Marcus Taylor The marketing automation industry has snowballed over the past few years, and yet it’s only just getting started. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B worth of acquisitions made, and an aggregate vendor revenues increase from $225M to $1.65B!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Multi-Channel 48

Adobe Experience Cloud Blog

JANUARY 6, 2014

More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Marketing Automation 101 by Jon Miller, Marketo. #1 1 in Marketing Automation, #2 in the Overall Contest. 2 in Marketing Automation, #29 in the Overall Contest.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Enterprise Management 48

Vidyard

JULY 2, 2015

According to Nielsen, digital video viewing among adult audiences has more than doubled—from 13 minutes per day in 2012 to 27 minutes per day in 2014. Let’s explore… It’s no secret that video production is more intricate and time-consuming of a process than producing content in other forms. Marketers, take note.

Marketing Automation Services 51

Marketing Automation Services Marketing Automation Automation Video Marketing 51

KoMarketing Associates

JULY 2, 2019

To do that, my advice is to invest in an automated solution! Since you can now automate tasks that are sucking up loads of time, a million rows in your Excel sheet isn’t something to brag about, it’s something to streamline! Automate the consolidation of data to focus on the stuff that matters. About the Author.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Automation: an understanding of CRM and marketing automation applications are critical. More report automation. Productivity improvement. Real-time reports.

Work Management 48

Work Management Marketing Management Lead Management De-duping 48

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. When companies think about the future of work and augmenting their workforces to be more productive and happier in their jobs, they should think of Conversica first.”.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

ANNUITAS

MARCH 20, 2014

RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. 3) why @marketo ? “effective use of automation requires the support of a comprehensive skills development program” Yes! Marketing owns 2/3 of the revenue process today.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Adobe Experience Cloud Blog

JUNE 1, 2015

Author: Mike Stocker At Marketing Nation Summit in April, Marketo CEO Phil Fernandez announced a new product, Ad Bridge , which is centered around the idea that the world of paid media (AdTech) has now joined with the world of marketing technology (MarTech). The market is shifting and demanding this merging of technologies.

B2B Thought Leadership 48

B2B Thought Leadership Cost per Acquisition Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

DECEMBER 13, 2011

The economic outlook for 2012 is more positive than 2011, so start ramping now to meet the increased demand. Crush your 2012 goals. Have 4 great quarters in 2012, not just 3. If you are indeed thinking about marketing automation , then we invite you to take a look at a quick demo on how to turn marketing into revenue.

Marketing Management 48

Marketing Management Marketing Automation Services Budget Programs Purchase 48

LeanData

JULY 25, 2017

Vice President of Customer Success and Support Louis Ferris , who leads the drive for product adoption and creating great customer experiences. LeanData automation helps Salesforce users overcome that challenge by matching leads to accounts, and then routing them to the right sales rep, every time. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

LeanData

JULY 25, 2017

Vice President of Customer Success and Support Louis Ferris , who leads the drive for product adoption and creating great customer experiences. LeanData automation helps Salesforce users overcome that challenge by matching leads to accounts, and then routing them to the right sales rep, every time. About LeanData.

Work Management 40

Work Management Marketing Management Ad Building Demand Generation Agencies 40

Adobe Experience Cloud Blog

APRIL 7, 2015

Facebook ads show a strong improvement in rates since 2012, but the numbers are in that same range. Personalization recognizes that each prospect or potential buyer is different, and must be treated as such—depending on aspects such as product interest, industry and size (for B2B’s), geo-location, etc. Product intent.

Top of Funnel 48

Top of Funnel Paid Content Paid Search Agency Ads 48

ViewPoint

AUGUST 30, 2012

2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks. A simple example is a lot of the sites are these consumerized IT products that are being built in the Valley today. The people we always talk about are the HubSpots and the Marketos and the Eloquas of the world who are driving leads. I use it all the time.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

Marketo: What is your number one tip for businesses who are struggling to find content ideas? Talk about your products and services in terms of what they do for others. Finding those stories that show how your products and services live in the real world, how they shoulder your customers burdens, and how they ease their pain.

Marketing Automation Services 48

Marketing Automation Services Marketo Content Paid Search Agency 48

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Words become less important, text becomes less important, search is harder, and monitoring who’s talking about your product becomes more difficult because consumers are sharing an image of your product. We automate a lot of stuff. M: What is your focus for the rest of 2012 and what can we expect from Social Fresh in 2013?

Social Networks 48

Social Networks Conference Social Media Curation 48

Adobe Experience Cloud Blog

JULY 15, 2011

10 Strategies for Content Marketing, Events, and Marketing Automation Success. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Holy cow: Gary V., Charlene Li, and David Alston all in one session?! Wednesday, August 31, 3:30 p.m. – 4:30 p.m.

Jigsaw 48

Jigsaw Planning Marketing Automation Services Paid Search Agency 48

Directive Agency

FEBRUARY 22, 2019

In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. 2012 – 2014 Average CPC). However, as an effect of letting machines and automation control bids, average CPCs are bound to continue rising. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Customer Experience Matrix

AUGUST 21, 2012

One of the most important features of our VEST report on B2B marketing automation systems is that it divides marketing automation users into distinct segments, each having a different set of needs. As of July 2012, marketing automation vendors reported more than 17,000 micro-business installations, just over 60% of the industry total.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Small Business Marketing Marketing Automation 120

Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Spend your time more productively there? Get retweeted more often?

Twitter 100

Twitter Tips Tools Tactics 100

Customer Experience Matrix

OCTOBER 11, 2012

ExactTarget announced its acquisition today of mid-tier marketing automation vendor Pardot , for just under $100 million ($95.5 But Pardot was also the only major marketing automation competitor without serious outside funding. Pardot's technology is solid but not spectacular, and equivalent products could be purchased for much less.

Enterprise Management 120

Enterprise Management Marketing Automation Services Peer-to-peer Marketo 120

KoMarketing Associates

JULY 2, 2014

adults questions pertaining to their online services use, as well as their product use. Services are being productized and are now more accessible and easy to consume.”. Upon concluding its survey, Avangate made the bold statement that “products are dead,” but is this really the case? The Evolution of The Product.

Marketing Automation Services 120

Marketing Automation Services Work Management Demand Generation Agencies Marketing Management 120

The Point

AUGUST 6, 2012

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Surprising?

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

Customer Experience Matrix

MARCH 19, 2015

But today, most are broadening their products to serve multiple purposes. Everstring is relative newcomer to the B2B predictive modeling arena, founded in 2012 but only seriously entering the market after it received $12 million in Series A funding last August. Fit scores alone are much more limited. So, how do you deploy all this?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120