Adobe Experience Cloud Blog

JULY 15, 2011

Wednesday: Set the Social Road Map for Your Company. 10 Strategies for Content Marketing, Events, and Marketing Automation Success. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. Friday: Who’s Who in Social Media: 10 Vendors in 60 Minutes.

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Adobe Experience Cloud Blog

DECEMBER 21, 2011

We learn to build successful lead generation programs, implement effective lead nurturing campaigns, and cultivate leads from our website and social media content. Believe me, with 20 years of marketing and seven years of marketing automation under my belt, I speak from experience. Opportunity Knocks!

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Webbiquity

FEBRUARY 11, 2013

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. Twitter Tips and Guides.

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Adobe Experience Cloud Blog

DECEMBER 27, 2012

by Jason Miller 2012 has been a fantastic year for marketers. Social, content, and marketing automation have all intersected and are now working together to help B2B marketers execute targeted campaigns, better measure their results, and ultimately drive more revenue. Let’s put on side one. Does Facebook Work for B2B Lead Gen?

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Adobe Experience Cloud Blog

NOVEMBER 6, 2017

Four decades after its inception, email is still considered a top channel—fiercely competing with social media and organic search when it comes to delivering ROI. Email development took another giant leap with CSS coding being added to the mix to make emails interactive in 2012. Wrapping Up.

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Adobe Experience Cloud Blog

SEPTEMBER 10, 2012

This is the mecca for content and social media marketing, and on hand were the superstars of the industry from across the country and around the world. Content marketing experts such as Ann Handley, Michael Brenner, and CC Chapman were in attendance along with social media experts like Jason Falls, Jay Baer and Amy Porterfield to name a few.

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Adobe Experience Cloud Blog

JANUARY 10, 2012

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Let’s put on side one.

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Adobe Experience Cloud Blog

JANUARY 20, 2014

Social media is killing email!), They also use marketing automation tools to closely monitor performance data like open rates, click-throughs, and conversions, to eliminate those strategies that aren’t generating results. This practice also falsely deflates the ROI metrics you present to your executive team.

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Adobe Experience Cloud Blog

FEBRUARY 22, 2012

Put another way, to extract maximum value from inbound marketing, companies need to combine it with lead nurturing, lead scoring, and other components of marketing automation. For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). Always a good idea.).

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Adobe Experience Cloud Blog

JUNE 24, 2013

Meanwhile, social media encourages them to share and compare, while mobile devices add a wherever/whenever dimension to every aspect of the experience. The social media revolution. Social has certainly accelerated the rate of information abundance (more content sources!), Social is affecting search (and vice-versa).

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Adobe Experience Cloud Blog

MAY 15, 2012

by Jason Miller We are less than one week away from the 2012 Marketo User Summit and the lineup we have in place for keynotes includes the top thought leaders in sales and marketing. As businesses transform into social enterprises, they need a solid data foundation to better understand and engage customers and prospects.

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