Convince & Convert

MAY 15, 2012

Amy Schmittauer is the Founder & Face of Savvy Sexy Social. She is a “social media frenzy” working in social relations consulting, blogging, and, of course, vlogging about life on her YouTube channel. May 24, 2012, Columbus, Ohio. June 5-7, 2012, New York, NY. Connect with her on Twitter.

Conference 131

Conference Social Media Network Marketing Trade Show 131

Ambal's Amusings

DECEMBER 14, 2011

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! Social media has been a bright shiny object that’s certainly caught everyone’s attention.

Budget Programs 100

Budget Programs Content Marketing Marketing Automation Services Work Management 100

Marketing Insider Group

DECEMBER 13, 2011

First, I did some research and identified some of the top 2012 marketing predictions posts, listed below. So here I will update my list of predictions for B2B Marketing in 2012 and ask that marketers not forget about our important link to the business and our sales colleagues… Will Marketers Leave Sales Behind in 2012?

B2B Sales 100

B2B Sales Work Management Marketing Management B2B Marketing 100

Marketing Insider Group

JANUARY 10, 2012

There are some prognosticators that would have you believe that 2012 is going to be a bleak year for business. I believe 2012 offers tremendous opportunity, especially for businesses to grow and for marketers to continue to play an increasingly important role in the transformation of our world economy. The Bad News.

Lead Scoring 100

Lead Scoring Lead Ranking Paid Search Agency Planning 100

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. In 2024, it’s time to truly know your audience by tapping into data.

Rules 148

Rules Planning Brand Identity Branding 148

Marketing Insider Group

JANUARY 24, 2022

So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Grow your social proof with case studies. Quick Takeaways. Image Source.

Paid Search Agency 329

Paid Search Agency Content Marketing Companies Case Study 329

Zoominfo

NOVEMBER 29, 2023

The marketplace is not just about products or services — digital platforms, social influences, company values, personalization, and authenticity all matter to younger generations. Gen Z is made up of folks born between 1997-2012 and is the largest and most diverse generation in American history.

Buy 130

Buy Generation Peer-to-peer B2B 130

Digital B2B Marketing

JANUARY 5, 2012

Mark Schaefer posted an excellent article this morning: Your 2012 Marketing Plan: Tell Me What to Do. 2012 is the Year of More (credit to Mitch Joel ), but we are all overwhelmed by more. Mark’s opportunity, and the opportunity for every marketer, is to become one of the few that we, the audience, turn to.

Amazon 100

Amazon Ideal Customer Profiles Paid Search Agency Social Networks 100

SmartBrief - Marketing

FEBRUARY 27, 2024

By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach. Livestream experiences to engage audiences Businesses have a golden opportunity to captivate and engage their audiences like never before with livestreaming.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Trade Press Services

MARCH 11, 2024

Savenije was integral in building Industry Dive’s editorial strategy, culture, and team since he joined the company as an intern in 2012. Audience behavior has changed a lot in terms of how they’re consuming things, but not necessarily in terms of what is valuable to them.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Ambal's Amusings

SEPTEMBER 1, 2009

Social and geopolitical changes, combined with economic and environmental factors, are rapidly altering, twisting and shaping the online landscape. This is the topic that thought-provoking professionals will tackle at New Media 2012 event. This is the topic that thought-provoking professionals will tackle at New Media 2012 event.

Content Marketing 100

Content Marketing Media Work Management Storytelling 100

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. Unsurprisingly, the system ID’d mostly non-white men.

Marketing AI 80

Marketing AI Paid Search Agency Lead Ranking Psychographics 80

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ). This is one of the most recent books on the list.

Best Practices 100

Best Practices Social Media Rules Paid Search Agency 100

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on. Agreed yet?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Marketing Insider Group

JUNE 22, 2020

After declining revenues between 2012-2017, the company needed to extend its brand beyond cola. The lesson: think about your audience and what they want. Don’t make the latest social media flash in the pan be the place where you invest most of your time and money. Use Innovative Strategies to Reach New Audiences.

Content Marketing 260

Content Marketing Brand Identity Branding Marketing Agencies 2 260

Webbiquity

DECEMBER 12, 2018

Social Listening. Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Currently, social media is primarily used for customer service (i.e., In 2012 he founded a creative design agency. Influencer Marketing Going Micro.

Trends 225

Trends Paid Search Agency Advertising Agencies Social Media 225

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. So long as you play where you have the perceived right to, there is no reason that your brand cannot form a larger, more loyal audience than any media publication. No major media conglomerate has been spared.

Media 95

Media Brand Identity Branding Storytelling 95

NuSpark Consulting

DECEMBER 31, 2011

Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Laser-focus your solutions to the target audiences most likely to buy from you. Audience: T a ke a hard look at your targets.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Webbiquity

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression. They help you engage with your audience in a fun and casual way. 5. Use Social Proof.

Social Media 216

Social Media Tips Media Ideal Customer Profiles 216

Webbiquity

AUGUST 7, 2020

In normal times, businesses gradually increase their online footprint over time: producing videos, writing blog posts, being active on social media, and getting mentioned / linked / quoted in online industry publications. It is helping marketers reach a broader target audience and also develop long-term strategies.

SEO 289

SEO Lead Scoring Lead Ranking Paid Search Agency 289

B2B Memes

MAY 15, 2012

I’ll be talking about how the transformation from industrial media to social media is is changing career paths for editor, reporters, and other content creators, and outlining nine keys to a successful new-media career.

Media 100

Media Social Media Personalization Content 100

QuanticMind

JUNE 14, 2017

Day 1 of #SMX Advanced includes keynote addresses from Google and Bing, conversion optimization best practices, audience targeting tips and social + PPC discussion. pictured: @jdischler , @GinnyMarvin ). SMX Advanced 2017, Day 1. The Mad Scientists of Paid Search. Featuring: @P ronouncedAhndy , @AndreasReiffen , Dr. Laura Icenoble.

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Everything Technology Marketing

MAY 30, 2012

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online, often involving social media, before making a complex purchase decision. Thank you for participating in the B2B Content Marketing survey!

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing B2B 100

Contently

NOVEMBER 13, 2017

Once upon a time, Snapchat was in line to take over the social network throne from Facebook. Instagram has become the the ideal social network, something built in a lab by the savviest venture capitalists and engineers. Facebook bought the company in 2012.). It had unique features, fast growth, and celebrity superusers.

Social Networks 166

Social Networks Stats Lead Ranking Network Marketing 166

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market. Trauma and tragedy may be part of it, but it’s not everything.

Communities 134

Communities Paid Search Agency Customer Surveys Social Media 134

Stevens & Tate

JANUARY 27, 2023

Experiential marketing is becoming a popular tactic among companies who realize that audiences connect with brands more successfully if they are able to participate or engage directly with the brand. A great example of experiential marketing is Samsung’s efforts at the 2012 Olympics to introduce consumers to their new Galaxy S3.

Paid Search Agency 88

Paid Search Agency Companies Advertising Agencies Storytelling 88

Martech

MARCH 1, 2023

Here’s how to successfully engage with your audience and better fulfill their changing needs and preferences. Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. location or time of day). Maintaining consistent messaging and design.

Touchpoints 114

Touchpoints Paid Search Agency Fulfillment Advertising Agencies 114

Scoop.it

APRIL 13, 2023

Long story short: If you don’t have a YouTube channel or don’t create videos to engage your audience, it’s high time to start. 1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. We published it back in 2012, when Contently was five people hiding out in the corner of Google’s Chelsea Market office. Take, for instance, this piece on how to write a white paper.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Adobe Experience Cloud Blog

AUGUST 22, 2012

An excellent way to get your audience engaged, is to provide them with a reason to share your message on their social networks. Especially if your influencer has a large database of fans, these are the people you should be targeting with your b2b social media campaigns. But what makes people share?

Peer-to-peer 48

Peer-to-peer Campaigns Urgency Marketing Marketo 48

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm.

Youtube 120

Youtube Lead Scoring Lead Ranking Ad Frequency 120

Convince & Convert

SEPTEMBER 1, 2015

Over the years, Convince & Convert has continued to refine its social media strategy process. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. Social Media Strategy in 8 Steps (Summary). What do you primarily want to use social for?

Social Media 167

Social Media Social Marketing Marketing Strategy Marketing & Strategy 167

Convince & Convert

JANUARY 11, 2018

“She does social media,” is the go-to introduction my friends bestow on me at parties. Currently, I don’t directly manage any brand’s social media channels, though I have in the past. Instead, I most often consult in overall digital strategies that involve many promotion outlets, be it email, website, social media, and/or display.

Social Media 154

Social Media Media Outgrow Youtube 154

Adobe Experience Cloud Blog

MAY 23, 2012

Before the presentation, live Tweets are flashing across the large monitors on stage showcasing the social conversations around #mus12. Clearly, social is a major theme of this year’s Summit, which will be echoed throughout the keynote presentations. Social media has created a revolution and marketing needs to get on board!

Marketo 48

Marketo Enterprise Management Fulfillment Social Media 48

Brightedge

AUGUST 7, 2020

Publishing content regularly and coordinating your outreach via your network, customers, and social media is key to gaining traction with your audience. Leverage social sharing for others to see your content and promote the opportunity to link to it. Below are some additional ways you can get backlinks. Earning good backlinks.

Domain 93

Domain SERP SEO Ideal Customer Profiles 93

Martech

FEBRUARY 15, 2023

I recently completed Max Fisher’s book, “The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World.” Fisher’s book focuses on how social media companies — inadvertently or not — have had a profound effect on global society. Here’s a rather unscrupulous variation of this theme.

Ethics 96

Ethics Marketing AI Multivariate analysis Paid Search Agency 96

Brandpoint

MARCH 26, 2020

It’s the ad that comes across your social media feed. Political ad spending has grown an average of 27% per year since 2012, according to the 2020 Political Spending Projections report. This high-level audience targeting can also be enhanced with multimedia presentation and social media amplification.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136